[Platform](/content/wildfire-features/index.html) [Engagement](/content/cashback-browser-extensions-shopping-companion/index.html) [Intelligence](/content/consumer-intelligence-data/index.html) [Revenue Optimization](/content/revenue-optimization-retail-media-wcn/index.html) [Revenue Engine for AI](https://ai.wildfire-corp.com/)
[Commerce Media](/content/wildfire-commerce-network-wcn/index.html) [Advertiser Network](/content/advertiser-network/index.html)
[Insights](/content/resources/index.html) [White Papers](/content/whitepapers-reports/index.html) [Case Studies](/content/wildfire-case-studies/index.html) [Blog](/content/blog/index.html) [Infographics](/content/blog/tag/infographics/index.html)
[Features\\
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Cashback, coupons, and amplified card benefits. Engagement findings that drive better offer relevance to your audience.\\
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Cashback, coupons, and amplified card benefits.\\
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[Network\\
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Our network of over 50,000 merchant programs positions your brand as the premier destination for rewards, shopping, and loyalty as customers shop.\\
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Our network of over 50,000 merchant programs.\\
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[Company\\
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We are built for the financial and technology ecosystem’s largest players, combining the scale of a network with the precision of a data platform.\\
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We are built for the financial and technology ecosystem’s largest players.\\
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[Pricing\\
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Pricing and revenue share for your white-label loyalty program will be customized to your unique requirements.\\
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Pricing and revenue share for your white-label loyalty program will be customized to your unique requirements.](/content/pricing/index.html)
[Press](/content/news/index.html) [Events](/content/events/index.html) [Blog](/content/blog/index.html)
[Affiliate Marketing Strategy](/content/blog/tag/affiliate-marketing-strategy/index.html),
[Behind the Scenes](/content/blog/tag/behind-the-scenes/index.html),
[Affiliate Network Compliance](/content/blog/tag/affiliate-network-compliance/index.html)
### [The Network Compliance Checklist Every Affiliate-Linked Tool Needs](/content/blog/affiliate-network-compliance-checklist/index.html)
By [Neil Jones](/content/blog/author/neil-jones/index.html)
on
July 17, 2026
Building a cashback browser extension, shopping companion, or any tool that touches affiliate links comes with a responsibility that goes beyond good user experience. It means complying with all the ...
[Read More](/content/blog/affiliate-network-compliance-checklist/index.html)
[Cashback Rewards Marketing](/content/blog/tag/cashback-rewards-marketing/index.html),
[Customer Engagement](/content/blog/tag/customer-engagement/index.html),
[Incentives](/content/blog/tag/incentives/index.html)
### [Stop Saving Your Best Rewards Program Incentives for Later](/content/blog/incentives-rewards-program-launch/index.html)
By [Aurea Almeida](/content/blog/author/aurea-almeida/index.html)
on
July 07, 2026
When launching a cashback rewards program, the instinct is often to treat it like a slow build. Companies get it live, then ramp up marketing over time.
[Read More](/content/blog/incentives-rewards-program-launch/index.html)
[Wildfire Integration](/content/blog/tag/wildfire-integration/index.html),
[Survey Companies](/content/blog/tag/survey-companies/index.html)
### [Auth, Payouts, Dashboard: Survey Apps and Platforms Have Already Built the Hard Part of Shopping Rewards](/content/blog/auth-payouts-dashboard-survey-apps-platforms-shopping-rewards/index.html)
By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)
on
June 24, 2026
Most product and engineering teams at survey apps and rewards platforms share the same instinct when adding shopping rewards comes up: it looks like a months-long build with no room in the roadmap to ...
[Read More](/content/blog/auth-payouts-dashboard-survey-apps-platforms-shopping-rewards/index.html)
[Affiliate Marketing Strategy](/content/blog/tag/affiliate-marketing-strategy/index.html),
[WCN](/content/blog/tag/wcn/index.html)
### [Why Commerce Media is the Missing Piece in Your Retail Media Strategy](/content/blog/why-commerce-media-is-the-missing-piece-in-your-retail-media-strategy/index.html)
By [Hannah Sibersky](/content/blog/author/hannah-sibersky/index.html)
on
June 18, 2026
Retail media has become one of the most effective tools brands have for reaching high-intent shoppers. The numbers reflect it:U.S. retail media ad spend is projected to hit $107.6 billion this year, ...
[Read More](/content/blog/why-commerce-media-is-the-missing-piece-in-your-retail-media-strategy/index.html)
[WCN](/content/blog/tag/wcn/index.html),
[Merchant Funded Rewards](/content/blog/tag/merchant-funded-rewards/index.html)
### [Why Your Rewards Program Is Sitting on an Untapped Commerce Media Revenue Stream](/content/blog/rewards-program-commerce-media-revenue/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
June 05, 2026
What if a rewards program could actually pay for itself, and then some?
[Read More](/content/blog/rewards-program-commerce-media-revenue/index.html)
[Wildfire News](/content/blog/tag/wildfire-news/index.html)
### [Wildfire Systems and Bonfire Ventures Launch AI Club, a Monthly Show-and-Tell Series for Leaders and Builders Exploring AI](/content/blog/wildfire-systems-bonfire-ventures-ai-club/index.html)
By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)
on
June 02, 2026
New monthly Zoom series where founders and operators across the Bonfire portfolio share what's actually working in AI, and stay a step ahead, together
[Read More](/content/blog/wildfire-systems-bonfire-ventures-ai-club/index.html)
[Cashback Rewards Marketing](/content/blog/tag/cashback-rewards-marketing/index.html),
[Customer Engagement](/content/blog/tag/customer-engagement/index.html),
[Email](/content/blog/tag/email/index.html)
### [How to Build a High-Performing Rewards Program Email Strategy](/content/blog/how-to-build-rewards-program-email-strategy/index.html)
By [Aurea Almeida](/content/blog/author/aurea-almeida/index.html)
on
May 26, 2026
A well-designed email program is one of the most powerful tools in your rewards program arsenal, but only if it's built with intention. Here's what separates programs that drive real engagement from ...
[Read More](/content/blog/how-to-build-rewards-program-email-strategy/index.html)
[Wildfire News](/content/blog/tag/wildfire-news/index.html),
[Monetizing AI](/content/blog/tag/monetizing-ai/index.html),
[RevenueEngine](/content/blog/tag/revenueengine/index.html)
### [Wildfire’s RevenueEngine Adds New AI Commerce Customers Henry Labs and Octogen](/content/blog/wildfire-revenueengine-ai-commerce-customers/index.html)
By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)
on
May 13, 2026
New customer deployments underscore growing demand for infrastructure that monetizes AI-powered shopping experiences
[Read More](/content/blog/wildfire-revenueengine-ai-commerce-customers/index.html)
[Wildfire News](/content/blog/tag/wildfire-news/index.html)
### [Wildfire Systems Named Awin Power 100 Partner](/content/blog/wildfire-systems-awin-power-100-2026/index.html)
By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)
on
May 12, 2026
Wildfire commended for value and innovation after beating competition from over one million partners. SAN DIEGO – May 12, 2026 – Wildfire Systems Inc., an innovative financial technology platform ...
[Read More](/content/blog/wildfire-systems-awin-power-100-2026/index.html)
[Infographics](/content/blog/tag/infographics/index.html),
[Merchant Funded Rewards](/content/blog/tag/merchant-funded-rewards/index.html)
### [The New Loyalty Economics: What’s Next After Interchange-Funded Rewards? (Infographic)](/content/blog/the-new-loyalty-economics-infographic/index.html)
By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)
on
April 23, 2026
Consumer appetite for rewards remains strong, but the legacy economics that fund those programs are under increasing strain.
[Read More](/content/blog/the-new-loyalty-economics-infographic/index.html)
[Affiliate Marketing Strategy](/content/blog/tag/affiliate-marketing-strategy/index.html),
[WCN](/content/blog/tag/wcn/index.html)
### [How to Maximize WCN ROAS with Premium Placements and Commission Increases](/content/blog/maximize-wcn-roas-premium-placements-commission-increases/index.html)
By [Lisa Belisle](/content/blog/author/lisa-belisle/index.html)
on
April 20, 2026
Most of us know that consumers generally try to avoid traditional ads. But those same shoppers will actively look for coupons, cash back, and loyalty rewards.
[Read More](/content/blog/maximize-wcn-roas-premium-placements-commission-increases/index.html)
[Cashback](/content/blog/tag/cashback/index.html),
[Merchant Funded Rewards](/content/blog/tag/merchant-funded-rewards/index.html)
### [Why Merchant-Funded Loyalty Rewards Matter More in Today's Economic Environment](/content/blog/merchant-funded-loyalty-rewards-matter/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
April 14, 2026
For today’s consumers, finding ways to save money is a top priority. Faced with inflation and average credit card interest rates exceeding 25%, a growing number of shoppers are tightening their belts ...
[Read More](/content/blog/merchant-funded-loyalty-rewards-matter/index.html)
[Wildfire News](/content/blog/tag/wildfire-news/index.html)
### [Wildfire Systems to Power Affiliate Monetization for Credit Key’s B2B Marketplace](/content/blog/wildfire-systems-affiliate-monetization-credit-key-b2b-marketplace/index.html)
By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)
on
March 30, 2026
Partnership enables Credit Key to add thousands of merchants to its B2B marketplace, creating a new revenue stream while helping brands reach high-value buyers
[Read More](/content/blog/wildfire-systems-affiliate-monetization-credit-key-b2b-marketplace/index.html)
[Shopping Portals](/content/blog/tag/shopping-portals/index.html),
[Cashback Rewards Marketing](/content/blog/tag/cashback-rewards-marketing/index.html)
### [Rewards Program Marketing: Best Practices for Marketing Your Shopping Portal](/content/blog/rewards-program-marketing-shopping-portal/index.html)
By [Aurea Almeida](/content/blog/author/aurea-almeida/index.html)
on
March 20, 2026
For our clients, launching a shopping portal is a fantastic way to drive engagement, capture shopping behavior insights, and create new revenue streams. However, the rule of "build it and they will ...
[Read More](/content/blog/rewards-program-marketing-shopping-portal/index.html)
[Wildfire News](/content/blog/tag/wildfire-news/index.html)
### [Wildfire Systems Expands White-Label Shopping Portal Globally, Bringing Localized Shopping Rewards Experiences to International Markets](/content/blog/wildfire-systems-shopping-portal-global/index.html)
By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)
on
March 03, 2026
The hosted, fully-managed shopping portal is now live in 185 countries, offering access to over 10,000 international merchant programs
[Read More](/content/blog/wildfire-systems-shopping-portal-global/index.html)
### [Unlock untapped revenue: Introducing the new Logged-Out Couponator feature](/content/blog/introducing-logged-out-couponator-feature/index.html)
By [Brook Denny](/content/blog/author/brook-denny/index.html)
on
February 09, 2026
For Wildfire’s white-label shopping extension partners, the "unauthenticated user" represents a significant missed opportunity. Our data shows that approximately 1 in 10 users who install a client’s ...
[Read More](/content/blog/introducing-logged-out-couponator-feature/index.html)
[White-Label Browser Extensions](/content/blog/tag/white-label-browser-extensions/index.html),
[Customer Engagement](/content/blog/tag/customer-engagement/index.html)
### [How Browser Extensions Fuel App Engagement and Your Loyalty Ecosystem](/content/blog/browser-extensions-app-engagement-loyalty-ecosystem/index.html)
By [Tristan Barnum](/content/blog/author/tristan-barnum/index.html)
on
January 19, 2026
For too long, the browser extension has been underestimated. It’s often viewed merely as a tactical add-on for delivering coupons or cashback, but in reality, the cashback rewards browser extension ...
[Read More](/content/blog/browser-extensions-app-engagement-loyalty-ecosystem/index.html)
[Wildfire News](/content/blog/tag/wildfire-news/index.html)
### [Wildfire Accelerates Platform Momentum in 2025 with AI, Retail Media, and Self-Optimizing Commerce Intelligence](/content/blog/wildfire-momentum-2025-ai-retail-media-self-optimizing-commerce-intelligence/index.html)
By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)
on
January 14, 2026
Company’s continued aggressive growth driven by new products and partnerships, unlocking smarter monetization for clients, advertisers, and consumers
[Read More](/content/blog/wildfire-momentum-2025-ai-retail-media-self-optimizing-commerce-intelligence/index.html)
[Banking Industry](/content/blog/tag/banking-industry/index.html),
[Cashback Rewards for AI Shopping](/content/blog/tag/cashback-rewards-for-ai-shopping/index.html)
### [How Banks Can Offer Rewards on AI-Assisted Shopping](/content/blog/banks-offer-rewards-ai-assisted-shopping/index.html)
By [Tristan Barnum](/content/blog/author/tristan-barnum/index.html)
on
January 08, 2026
If you haven’t been living under a rock this year, then you’ve heard about how the online shopping landscape is undergoing a rapid transformation on two fronts: 1) how customers conduct product ...
[Read More](/content/blog/banks-offer-rewards-ai-assisted-shopping/index.html)
[Wildfire News](/content/blog/tag/wildfire-news/index.html)
### [Built In Honors Wildfire Systems in Its Esteemed 2026 Best Places To Work Awards](/content/blog/built-in-honors-wildfire-systems-2026-best-places-to-work-awards/index.html)
By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)
on
January 06, 2026
Wildfire Earns #59 on Built In's Best Places to Work in San Diego List San Diego, Calif. // January 6, 2026 — Wildfire Systems, an innovative financial technology platform that powers loyalty and ...
[Read More](/content/blog/built-in-honors-wildfire-systems-2026-best-places-to-work-awards/index.html)
[WCN](/content/blog/tag/wcn/index.html),
[Conquesting](/content/blog/tag/conquesting/index.html)
### [How Competitive Conquesting Benefits Customers](/content/blog/how-competitive-conquesting-benefits-customers/index.html)
By [Andrew Jurgenson](/content/blog/author/andrew-jurgenson/index.html)
on
December 01, 2025
Navigating the online shopping world can sometimes feel like a treasure hunt, with shoppers constantly searching for the best deals and offers. But Competitive Conquesting, available through the ...
[Read More](/content/blog/how-competitive-conquesting-benefits-customers/index.html)
[Wildfire News](/content/blog/tag/wildfire-news/index.html),
[Monetizing AI](/content/blog/tag/monetizing-ai/index.html)
### [Wildfire Systems Receives 2025 Generative AI Expo Product of the Year Award](/content/blog/wildfire-systems-revenueengine-2025-generative-ai-product-of-year/index.html)
By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)
on
November 20, 2025
RevenueEngine Recognized for Industry Innovation
[Read More](/content/blog/wildfire-systems-revenueengine-2025-generative-ai-product-of-year/index.html)
[White-Label Browser Extensions](/content/blog/tag/white-label-browser-extensions/index.html),
[Research](/content/blog/tag/research/index.html)
### [Maximizing Value: The Role of Browser Extensions as a Proactive Savings Tool](/content/blog/browser-extensions-proactive-savings-tools/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
November 14, 2025
Consumers in 2025 are doubling down on value.
[Read More](/content/blog/browser-extensions-proactive-savings-tools/index.html)
[Merchant reach](/content/blog/tag/merchant-reach/index.html),
[Cashback Rewards Marketing](/content/blog/tag/cashback-rewards-marketing/index.html),
[Wildfire Features](/content/blog/tag/wildfire-features/index.html)
### [Q4 2025 Holiday Cashback Merchants Now Live on Wildfire’s Rewards Platform](/content/blog/new-merchants-wildfire-network-q4-2025/index.html)
By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)
on
November 06, 2025
As the U.S. holiday shopping season gets underway, Wildfire’s cashback and rewards merchant network continues to grow, giving financial institutions, fintech partners, and their customers even more ...
[Read More](/content/blog/new-merchants-wildfire-network-q4-2025/index.html)
[Infographics](/content/blog/tag/infographics/index.html),
[Cashback Rewards Marketing](/content/blog/tag/cashback-rewards-marketing/index.html),
[Customer Engagement](/content/blog/tag/customer-engagement/index.html)
### [Best Practices for Soliciting Chrome Web Store Reviews for Cashback Browser Extensions (Infographic)](/content/blog/best-practices-chrome-web-store-reviews-cashback-browser-extensions-infographic/index.html)
By [Aurea Almeida](/content/blog/author/aurea-almeida/index.html)
on
October 31, 2025
Getting a high number of positive user reviews for your cashback rewards browser extension isn’t just a vanity metric. Good reviews will also help your extension installs grow!
[Read More](/content/blog/best-practices-chrome-web-store-reviews-cashback-browser-extensions-infographic/index.html)
[Wildfire News](/content/blog/tag/wildfire-news/index.html),
[Partnerships](/content/blog/tag/partnerships/index.html),
[Cashback Rewards for AI Shopping](/content/blog/tag/cashback-rewards-for-ai-shopping/index.html)
### [Bold.org Partners with Wildfire to Launch First Debit Card Rewards Program for Purchases on AI Platforms Including ChatGPT and Gemini](/content/blog/bold-org-partner-wildfire-first-debit-card-reward-ai-assisted-shopping/index.html)
By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)
on
October 27, 2025
The first debit card to reward purchases made on major AI platforms, Bold program enables students to reduce the burden of student loan debt by shopping on their favorite AI platform
[Read More](/content/blog/bold-org-partner-wildfire-first-debit-card-reward-ai-assisted-shopping/index.html)
[Loyalty Programs](/content/blog/tag/loyalty-programs/index.html),
[Loyalty and Rewards](/content/blog/tag/loyalty-and-rewards/index.html),
[Banking Industry](/content/blog/tag/banking-industry/index.html)
### [How to Structure Customer Loyalty Programs for Banks: Key Principles](/content/blog/how-to-structure-customer-loyalty-programs-banks/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
October 03, 2025
With accelerated competition in the form of nimble fintechs and tools that make it easy to migrate accounts, plus higher-than-ever customer expectations, financial institutions face the need to make ...
[Read More](/content/blog/how-to-structure-customer-loyalty-programs-banks/index.html)
[Cashback Rewards Marketing](/content/blog/tag/cashback-rewards-marketing/index.html),
[Customer Engagement](/content/blog/tag/customer-engagement/index.html),
[Incentives](/content/blog/tag/incentives/index.html)
### [Black Friday and Cyber Monday 2025: Your Blueprint for Maximizing Cashback Rewards and Engagement](/content/blog/maximize-cashback-programs-black-friday-cyber-monday-2025/index.html)
By [Jennifer Blanton](/content/blog/author/jennifer-blanton/index.html)
on
September 17, 2025
Black Friday and Cyber Monday (BFCM) have evolved into a weeks-long shopping event, with deals appearing as early as the end of October. BFCM, technically covering Thanksgiving to the Monday after, ...
[Read More](/content/blog/maximize-cashback-programs-black-friday-cyber-monday-2025/index.html)
[Affiliate Marketing Strategy](/content/blog/tag/affiliate-marketing-strategy/index.html),
[WCN](/content/blog/tag/wcn/index.html),
[Conquesting](/content/blog/tag/conquesting/index.html)
### [Three Types of Competitive Conquesting Campaigns: Tailored Tactics for Every Merchant](/content/blog/competitive-conquesting-campaigns-merchants/index.html)
By [Andrew Jurgenson](/content/blog/author/andrew-jurgenson/index.html)
on
September 16, 2025
A one-size-fits-all marketing approach often falls short when trying to capture competitor traffic. Generic, untargeted ads can fail to engage shoppers at the crucial moments when they are actively ...
[Read More](/content/blog/competitive-conquesting-campaigns-merchants/index.html)
[Wildfire News](/content/blog/tag/wildfire-news/index.html),
[Research](/content/blog/tag/research/index.html)
### [Survey: AI and Agentic Commerce Gain Ground, But Adoption Hinges on Savings and Consumer Protections](/content/blog/wildfire-2025-consumer-survey-press-release/index.html)
By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)
on
September 08, 2025
Latest shopping trends survey by Wildfire Systems finds that more than one-third of AI users use it for online shopping; 20% are very comfortable letting AI shop for them
[Read More](/content/blog/wildfire-2025-consumer-survey-press-release/index.html)
[Cashback Rewards Marketing](/content/blog/tag/cashback-rewards-marketing/index.html),
[Incentives](/content/blog/tag/incentives/index.html)
### [The Value of Early Engagement in Cashback Rewards Programs](/content/blog/the-value-of-early-engagement-in-cashback-rewards-programs/index.html)
By [Stephanie Cruz](/content/blog/author/stephanie-cruz/index.html)
on
August 21, 2025
For companies implementing cashback rewards programs, maximizing Customer Lifetime Value (LTV) is paramount. A key question for companies offering shopping rewards programs is how to strategically ...
[Read More](/content/blog/the-value-of-early-engagement-in-cashback-rewards-programs/index.html)
[Wildfire News](/content/blog/tag/wildfire-news/index.html)
### [Wildfire Systems Ranks No. 575 on the 2025 Inc. 5000 List of America's Fastest-Growing Private Companies](/content/blog/wildfire-systems-ranks-575-2025-inc-5000/index.html)
By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)
on
August 12, 2025
With Three-Year Revenue Growth of 721% Percent, This Marks Wildfire's Third Time on the List NEW YORK, Aug. 12, 2025 / PRNewswire / -- Inc., the leading media brand and playbook for the entrepreneurs ...
[Read More](/content/blog/wildfire-systems-ranks-575-2025-inc-5000/index.html)
[Cashback](/content/blog/tag/cashback/index.html),
[White-Label Browser Extensions](/content/blog/tag/white-label-browser-extensions/index.html),
[Bank-Grade](/content/blog/tag/bank-grade/index.html)
### [What are the Benefits of Offering a Cashback Reward Program?](/content/blog/benefits-of-cashback-reward-program/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
July 25, 2025
Due to regulatory changes as well as a changing competitive environment and evolving customer expectations, the banking industry is diversifying its traditional fee-based revenue models.
[Read More](/content/blog/benefits-of-cashback-reward-program/index.html)
[Behind the Scenes](/content/blog/tag/behind-the-scenes/index.html),
[Wildfire News](/content/blog/tag/wildfire-news/index.html)
### [Why These Investors Bet on Wildfire Systems](/content/blog/why-these-investors-bet-on-wildfire-systems/index.html)
By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)
on
July 09, 2025
When a company attracts a wide-ranging and diverse group of investors, it often signals strong market potential and a compelling vision. Over the years, Wildfire Systems has received investment from ...
[Read More](/content/blog/why-these-investors-bet-on-wildfire-systems/index.html)
[Cashback Rewards Marketing](/content/blog/tag/cashback-rewards-marketing/index.html),
[Customer Engagement](/content/blog/tag/customer-engagement/index.html)
### [Rakuten’s Cashback Program: Marketing & Customer Engagement Strategy Insights](/content/blog/rakuten-cashback-program-marketing-insights/index.html)
By [Jennifer Blanton](/content/blog/author/jennifer-blanton/index.html)
on
July 01, 2025
At Wildfire, we're dedicated to uncovering the most effective cashback program marketing strategies to guide our clients in building data-driven and customer-centric campaigns. In previous posts, ...
[Read More](/content/blog/rakuten-cashback-program-marketing-insights/index.html)
.png)](/content/blog/cashback-on-ai-recommendations/index.html)
[Cashback Rewards for AI Shopping](/content/blog/tag/cashback-rewards-for-ai-shopping/index.html)
### [I Asked ChatGPT What to Pack for Puerto Rico and Got Cashback on the Good Pants](/content/blog/cashback-on-ai-recommendations/index.html)
By [Tristan Barnum](/content/blog/author/tristan-barnum/index.html)
on
June 26, 2025
I was recently preparing for a business trip to Puerto Rico. The kind that combines island humidity with conference rooms kept arctic-cold. I needed to pack smart, stay comfortable, and look like ...
[Read More](/content/blog/cashback-on-ai-recommendations/index.html)
[Cashback Rewards for AI Shopping](/content/blog/tag/cashback-rewards-for-ai-shopping/index.html)
### [Wildfire Loyalty Platform First to Enable Users to Earn Cashback and Rewards on AI-Assisted Shopping](/content/blog/wildfire-first-enable-cashback-rewards-ai-assisted-shopping/index.html)
By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)
on
June 24, 2025
New capability allows publishers, fintechs, and loyalty providers to monetize AI-generated product suggestions
[Read More](/content/blog/wildfire-first-enable-cashback-rewards-ai-assisted-shopping/index.html)
[Shopping Portals](/content/blog/tag/shopping-portals/index.html),
[Cashback Rewards Marketing](/content/blog/tag/cashback-rewards-marketing/index.html)
### [Why You Should Include a Shopping Portal as Part of Your Cashback Program](/content/blog/shopping-portal-in-your-cashback-program/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
May 09, 2025
A simple and effective option to help enhance a cashback rewards program is by integrating a shopping portal (aka rewards directory, deal portal, or offer wall.) A shopping portal serves as a ...
[Read More](/content/blog/shopping-portal-in-your-cashback-program/index.html)
[White-Label Browser Extensions](/content/blog/tag/white-label-browser-extensions/index.html)
### [Navigating Google's New Affiliate Disclosure Requirements for Chrome Extensions](/content/blog/google-new-affiliate-disclosure-requirements-chrome-extensions/index.html)
By [Stephanie Cruz](/content/blog/author/stephanie-cruz/index.html)
on
May 01, 2025
In March 2025, Google introduced some key updates to its Chrome Web Store policies concerning affiliate programs in extensions. To enhance transparency and ensure that extensions do not engage in ...
[Read More](/content/blog/google-new-affiliate-disclosure-requirements-chrome-extensions/index.html)
[Cashback Rewards Marketing](/content/blog/tag/cashback-rewards-marketing/index.html),
[Action Rewards](/content/blog/tag/action-rewards/index.html)
### [The Importance of Incentives for Rewards Program Participation](/content/blog/incentives-rewards-program-participation/index.html)
By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)
on
April 24, 2025
Getting users interested is just the first part of creating a successful cashback rewards program. Retaining these users means turning their initial interest into real engagement and lasting loyalty.
[Read More](/content/blog/incentives-rewards-program-participation/index.html)
[Wildfire News](/content/blog/tag/wildfire-news/index.html),
[Action Rewards](/content/blog/tag/action-rewards/index.html)
### [Wildfire Systems Supercharges Loyalty Program Growth with Action Rewards](/content/blog/wildfire-systems-press-release-action-rewards/index.html)
By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)
on
April 16, 2025
New automated incentives feature in Wildfire's white-label rewards platform helps businesses drive engagement and revenue with zero technical lift SAN DIEGO, April 16, 2025-- Wildfire Systems Inc., ...
[Read More](/content/blog/wildfire-systems-press-release-action-rewards/index.html)
[Cashback Rewards Marketing](/content/blog/tag/cashback-rewards-marketing/index.html),
[Action Rewards](/content/blog/tag/action-rewards/index.html)
### [Meet Action Rewards: Maximize Participation in Your Rewards Program](/content/blog/action-rewards-maximize-rewards-program-participation/index.html)
By [Aurea Almeida](/content/blog/author/aurea-almeida/index.html)
on
April 15, 2025
Wildfire has launched Action Rewards, a powerful promotional tool designed to help our clients drive participation and engagement in their rewards programs. Action Rewards offers plug-and-play ...
[Read More](/content/blog/action-rewards-maximize-rewards-program-participation/index.html)
[Shopping Portals](/content/blog/tag/shopping-portals/index.html),
[Cashback Rewards Marketing](/content/blog/tag/cashback-rewards-marketing/index.html)
### [Digital Coupon Marketing Best Practices: How To Promote Your Shopping Portal](/content/blog/digital-coupon-marketing-best-practices-shopping-portal/index.html)
By [Aurea Almeida](/content/blog/author/aurea-almeida/index.html)
on
March 19, 2025
Digital coupons remain a consistently favorite tool for online shoppers looking to save money. In Wildfire’s 2024 consumer survey, 72% of consumers stated they were more interested than ever before ...
[Read More](/content/blog/digital-coupon-marketing-best-practices-shopping-portal/index.html)
[Shopping Portals](/content/blog/tag/shopping-portals/index.html)
### [A Comparison of Shopping Portal Features: What To Consider Offering Your Customers](/content/blog/shopping-portal-comparison/index.html)
By [Max Spadafore](/content/blog/author/max-spadafore/index.html)
on
March 12, 2025
A shopping portal can be an important component of a shopping rewards program and can open up the rewards program to all users, not just those who have a browser extension. A well-designed shopping ...
[Read More](/content/blog/shopping-portal-comparison/index.html)
[Shopping Portals](/content/blog/tag/shopping-portals/index.html),
[Wildfire News](/content/blog/tag/wildfire-news/index.html)
### [Wildfire Systems Launches Hosted White-Label Shopping Portal](/content/blog/wildfire-systems-launches-hosted-white-label-shopping-portal/index.html)
By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)
on
March 09, 2025
Managed offering enables clients to rapidly launch branded shopping sites featuring cashback, coupons, personalized deals, and retail media promotions SAN DIEGO, Calif., – March 10, 2025 – Wildfire ...
[Read More](/content/blog/wildfire-systems-launches-hosted-white-label-shopping-portal/index.html)
[White-Label Browser Extensions](/content/blog/tag/white-label-browser-extensions/index.html),
[Benefits Amplifier](/content/blog/tag/benefits-amplifier/index.html)
### [How a Shopping Companion Can Deliver Customer Value Beyond Cashback Rewards](/content/blog/shopping-companion-benefits-amplifier-beyond-cashback/index.html)
By [Stephanie Cruz](/content/blog/author/stephanie-cruz/index.html)
on
February 20, 2025
When most people think of shopping companions - such as browser extensions that help customers save money - they immediately picture cashback rewards or coupon finders. Shopping companions like ...
[Read More](/content/blog/shopping-companion-benefits-amplifier-beyond-cashback/index.html)
[Wildfire News](/content/blog/tag/wildfire-news/index.html),
[Wildfire Features](/content/blog/tag/wildfire-features/index.html),
[Benefits Amplifier](/content/blog/tag/benefits-amplifier/index.html)
### [Wildfire Introduces Benefits & Loyalty Amplifier to Enhance Cardholder Engagement and Drive Revenue Growth](/content/blog/wildfire-introduces-benefits-loyalty-amplifier-blam/index.html)
By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)
on
February 18, 2025
First-of-its-kind offering delivers contextually relevant value-added services and cardholder benefits at the right moment in consumers’ online shopping journey
[Read More](/content/blog/wildfire-introduces-benefits-loyalty-amplifier-blam/index.html)
[Affiliate Marketing Strategy](/content/blog/tag/affiliate-marketing-strategy/index.html),
[Wildfire Features](/content/blog/tag/wildfire-features/index.html),
[WCN](/content/blog/tag/wcn/index.html)
### [How WCN Is a Different Type of Retail Media Platform](/content/blog/wcn-different-retail-media-platform/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
February 12, 2025
To drive revenue in the current digital ad landscape, advertisers are constantly seeking new ways to capture customer attention, acquire new buyers, and ultimately drive incremental sales.
[Read More](/content/blog/wcn-different-retail-media-platform/index.html)
[Wildfire News](/content/blog/tag/wildfire-news/index.html),
[WCN](/content/blog/tag/wcn/index.html)
### [Wildfire Launches Wildfire Commerce Network](/content/blog/wildfire-launches-wildfire-commerce-network/index.html)
By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)
on
February 02, 2025
Enables brands to distribute contextually relevant promotions and tailored rewards within consumers’ shopping journeys across Wildfire’s network of shopping companions
[Read More](/content/blog/wildfire-launches-wildfire-commerce-network/index.html)
[Banking Industry](/content/blog/tag/banking-industry/index.html),
[Bank-Grade](/content/blog/tag/bank-grade/index.html),
[Wildfire Features](/content/blog/tag/wildfire-features/index.html),
[UDAAP](/content/blog/tag/udaap/index.html)
### [UDAAP Compliance: What It Means for Banks and Cashback Rewards Programs](/content/blog/udaap-compliance-banks-cashback-rewards-programs/index.html)
By [Michele Maley](/content/blog/author/michele-maley/index.html)
on
January 09, 2025
In the financial services industry, trust is the most critical consideration. To safeguard consumer interests and promote ethical business practices, the Dodd-Frank Act introduced UDAAP - short for ...
[Read More](/content/blog/udaap-compliance-banks-cashback-rewards-programs/index.html)
[Wildfire News](/content/blog/tag/wildfire-news/index.html)
### [Wildfire Systems Delivers Savings to Consumers for Over $1 Billion in Purchases in 2024](/content/blog/wildfire-systems-consumer-savings-1-billion-in-purchases-2024/index.html)
By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)
on
December 10, 2024
Expands global platform for white label loyalty programs with rewards delivered to its clients’ users in over 50 countries
[Read More](/content/blog/wildfire-systems-consumer-savings-1-billion-in-purchases-2024/index.html)
[Cashback](/content/blog/tag/cashback/index.html),
[Cashback Rewards Marketing](/content/blog/tag/cashback-rewards-marketing/index.html)
### [How to Measure the Success of a Cashback Rewards Program](/content/blog/how-to-measure-success-cashback-program/index.html)
By [Aurea Almeida](/content/blog/author/aurea-almeida/index.html)
on
November 13, 2024
Cashback programs are a vital tool for businesses looking to drive customer engagement and loyalty, while also boosting revenue. And customers themselves are using cashback rewards programs more than ...
[Read More](/content/blog/how-to-measure-success-cashback-program/index.html)
[Affiliate Marketing Strategy](/content/blog/tag/affiliate-marketing-strategy/index.html),
[White-Label Browser Extensions](/content/blog/tag/white-label-browser-extensions/index.html),
[Infographics](/content/blog/tag/infographics/index.html)
### [How Cashback Browser Extensions Positively Impact Shopper Behavior (Infographic)](/content/blog/infographic-cashback-browser-extensions-shopper-behavior/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
November 05, 2024
Despite many objectively positive US economic indicators (a historically low unemployment rate, record-setting stock market performance, and higher average wages), US consumers still seem to be ...
[Read More](/content/blog/infographic-cashback-browser-extensions-shopper-behavior/index.html)
[Loyalty Programs](/content/blog/tag/loyalty-programs/index.html),
[Banking Industry](/content/blog/tag/banking-industry/index.html),
[Infographics](/content/blog/tag/infographics/index.html)
### [The Value-Added Financial Services Driving the Most Consumer Value (Infographic)](/content/blog/infographic-value-added-banking-services-customers-prefer/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
November 01, 2024
In spite of positive US economic indicators, including a historically low unemployment rate, record-setting stock market performance, and higher average wages, consumers are still cautious. Driven by ...
[Read More](/content/blog/infographic-value-added-banking-services-customers-prefer/index.html)
[Wildfire News](/content/blog/tag/wildfire-news/index.html)
### [Press Release: Wildfire Systems Completes $16 Million Series B Funding to Fuel Innovation and Support Global Demand for its White Label Loyalty Platform](/content/blog/wildfire-systems-16-million-series-b-funding-for-its-white-label-loyalty-platform/index.html)
By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)
on
October 28, 2024
Investment will accelerate expansion of new features that are essential to the value-added services and benefits that Wildfire‘s clients extend to their customers
[Read More](/content/blog/wildfire-systems-16-million-series-b-funding-for-its-white-label-loyalty-platform/index.html)
[Merchant reach](/content/blog/tag/merchant-reach/index.html),
[Cashback Rewards Marketing](/content/blog/tag/cashback-rewards-marketing/index.html)
### [New Merchants Available for the 2024 Holiday Shopping Season](/content/blog/new-merchants-2024-holiday-shopping/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
October 24, 2024
As we approach the 2024 holiday season, we're thrilled to share that our rewards platform has added many exciting new brands to our network.
[Read More](/content/blog/new-merchants-2024-holiday-shopping/index.html)
[Banking Industry](/content/blog/tag/banking-industry/index.html),
[Money20/20](/content/blog/tag/money20-20/index.html),
[Conferences](/content/blog/tag/conferences/index.html)
### [Money20/20 USA 2024: Why This Year's Themes Matter for Banks & Fintechs](/content/blog/money2020-usa-2024-themes-banks-fintechs/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
October 08, 2024
For this year’s Money20/20 USA show, the conference organizers have outlined five major themes that will shape the event, reflecting the latest challenges - and opportunities - in fintech, payments, ...
[Read More](/content/blog/money2020-usa-2024-themes-banks-fintechs/index.html)
[Loyalty and Rewards](/content/blog/tag/loyalty-and-rewards/index.html),
[Wildfire News](/content/blog/tag/wildfire-news/index.html),
[Research](/content/blog/tag/research/index.html)
### [Wildfire Systems’ 2024 Consumer Shopping Report Finds Shoppers Continue to Seek Ways to Save When Making Purchases Online, Even as Inflation Cools](/content/blog/wildfire-2024-consumer-shopping-report/index.html)
By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)
on
October 03, 2024
Latest shopping trends survey finds 77% of consumers are more interested than ever before in earning cashback rewards for shopping, while 60% will spend more if they have access to deals or coupons ...
[Read More](/content/blog/wildfire-2024-consumer-shopping-report/index.html)
[Cashback Rewards Marketing](/content/blog/tag/cashback-rewards-marketing/index.html),
[Customer Engagement](/content/blog/tag/customer-engagement/index.html)
### [How To Maximize Your Q4 Rewards Program Marketing Strategy: 2024 Holiday Shopping Season Insights](/content/blog/maximize-your-q4-rewards-program-marketing-strategy-2024-holiday/index.html)
By [Jennifer Blanton](/content/blog/author/jennifer-blanton/index.html)
on
September 26, 2024
As we approach the busy Q4 shopping season, it's crucial for companies with shopping rewards programs to fine-tune their marketing strategies to make the most of this lucrative period by driving ...
[Read More](/content/blog/maximize-your-q4-rewards-program-marketing-strategy-2024-holiday/index.html)
[Conferences](/content/blog/tag/conferences/index.html),
[Performance Marketing Industry](/content/blog/tag/performance-marketing-industry/index.html)
### [Insights from the 2024 CJU Affiliate Marketing Conference](/content/blog/insights-from-the-2024-cju-affiliate-marketing-conference/index.html)
By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)
on
September 17, 2024
A handful of teammates from Wildfire attended this year’s CJU conference in Santa Barbara. In this annual meetup, hosted by the CJ affiliate marketing network, over 1,000 performance marketers ...
[Read More](/content/blog/insights-from-the-2024-cju-affiliate-marketing-conference/index.html)
[Wildfire News](/content/blog/tag/wildfire-news/index.html)
### [Wildfire Systems Makes the Inc. 5000 for Second Consecutive Year, Ranking No. 80 With Three-Year Revenue Growth of 3,780%](/content/blog/wildfire-systems-inc-5000-second-consecutive-year-in-2024/index.html)
By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)
on
August 13, 2024
San Diego, Calif. -- August 13, 2024 – Inc. revealed today that Wildfire Systems, an innovative financial technology platform that powers reward programs, shopping companions, and content ...
[Read More](/content/blog/wildfire-systems-inc-5000-second-consecutive-year-in-2024/index.html)
[Cashback](/content/blog/tag/cashback/index.html),
[Customer Engagement](/content/blog/tag/customer-engagement/index.html)
### [How to Give Cashback Rewards To Your Customers: Help Your Customers Redeem their Cashback](/content/blog/how-to-give-cashback-rewards-to-customers/index.html)
By [Michele Maley](/content/blog/author/michele-maley/index.html)
on
August 09, 2024
For today's consumers, the differentiation factor cashback adds for your business and the value provided to consumers can significantly enhance loyalty and customer satisfaction.
[Read More](/content/blog/how-to-give-cashback-rewards-to-customers/index.html)
### [Understanding the "Redemption Gap:" Why There’s a Wait for Cashback Rewards Payouts](/content/blog/understanding-the-redemption-gap-why-theres-a-wait-for-cashback-rewards-payouts/index.html)
By [Stephanie Cruz](/content/blog/author/stephanie-cruz/index.html)
on
July 24, 2024
As you launch your cashback rewards program and more customers begin participating, you may encounter questions about their delay in receiving cashback rewards. While it might at first seem unusual, ...
[Read More](/content/blog/understanding-the-redemption-gap-why-theres-a-wait-for-cashback-rewards-payouts/index.html)
[Cashback Rewards Marketing](/content/blog/tag/cashback-rewards-marketing/index.html),
[Email](/content/blog/tag/email/index.html)
### [Mastering Email Marketing to Drive Rewards Program Engagement](/content/blog/mastering-email-marketing-rewards-program-engagement/index.html)
By [Jennifer Blanton](/content/blog/author/jennifer-blanton/index.html)
on
June 04, 2024
In our crowded digital landscape, email remains one of the most powerful channels for reaching and engaging existing customers. When it comes to promoting your brand's shopping rewards program, ...
[Read More](/content/blog/mastering-email-marketing-rewards-program-engagement/index.html)
[White-Label Browser Extensions](/content/blog/tag/white-label-browser-extensions/index.html),
[Shopping Companions](/content/blog/tag/shopping-companions/index.html),
[Cashback Rewards Marketing](/content/blog/tag/cashback-rewards-marketing/index.html)
### [What To Track In Your Loyalty Program Marketing to Boost ROI](/content/blog/metrics-to-track-loyalty-program-marketing/index.html)
By [Aurea Almeida](/content/blog/author/aurea-almeida/index.html)
on
May 01, 2024
As you launch your own branded cashback rewards program with elements such as browser extensions powered by Wildfire’s bank-grade shopping rewards platform, it’s essential to understand the ...
[Read More](/content/blog/metrics-to-track-loyalty-program-marketing/index.html)
[White-Label Browser Extensions](/content/blog/tag/white-label-browser-extensions/index.html),
[Cashback Rewards Marketing](/content/blog/tag/cashback-rewards-marketing/index.html)
### [Optimize Your Rewards Program with Marketing Attribution from Jump Track](/content/blog/optimize-rewards-program-marketing-attribution/index.html)
By [Jennifer Blanton](/content/blog/author/jennifer-blanton/index.html)
on
April 26, 2024
As a company offering a rewards program with a cashback browser extension to your customers, you likely invest significant resources into rewards program marketing across various channels. But are ...
[Read More](/content/blog/optimize-rewards-program-marketing-attribution/index.html)
[Press Release](/content/blog/tag/press-release/index.html),
[Behind the Scenes](/content/blog/tag/behind-the-scenes/index.html),
[Wildfire News](/content/blog/tag/wildfire-news/index.html)
### [Wildfire Systems Honored as Stevie® Award Winner in 2024 American Business Awards®](/content/blog/wildfire-systems-2024-stevie-award-winner/index.html)
By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)
on
April 25, 2024
SAN DIEGO – April 25, 2024 -- Wildfire Systems was named the winner of a Bronze Stevie® Award in the Achievement in Technology Innovation category in The 22nd Annual American Business Awards® today.
[Read More](/content/blog/wildfire-systems-2024-stevie-award-winner/index.html)
[Affiliate Marketing Strategy](/content/blog/tag/affiliate-marketing-strategy/index.html),
[Alternate Merchant Alerts](/content/blog/tag/alternate-merchant-alerts/index.html),
[Wildfire Features](/content/blog/tag/wildfire-features/index.html)
### [How Wildfire's Cashback Browser Extensions Boost Advertiser Exposure](/content/blog/wildfire-cashback-browser-extensions-boost-advertiser-exposure/index.html)
By [Michelle Wood](/content/blog/author/michelle-wood/index.html)
on
April 16, 2024
Affiliate marketing is often considered to be a "bottom-of-funnel" tactic, especially with publishers that deliver coupon codes or cashback rewards seen as effective conversion drivers. While this ...
[Read More](/content/blog/wildfire-cashback-browser-extensions-boost-advertiser-exposure/index.html)
[Banking Industry](/content/blog/tag/banking-industry/index.html),
[Bank-Grade](/content/blog/tag/bank-grade/index.html),
[Payment Autofill](/content/blog/tag/payment-autofill/index.html),
[Tender Promotion](/content/blog/tag/tender-promotion/index.html)
### [How Payment Autofill Benefits Consumers, Banks, and Merchants](/content/blog/payment-autofill-benefits-consumers-banks-merchants/index.html)
By [Kayla Trautwein](/content/blog/author/kayla-trautwein/index.html)
on
April 01, 2024
In the interest of retaining “wallet primacy” and making sure their card is the first consumers reach for when shopping online, banks and credit card issuers have a strong interest in simplifying the ...
[Read More](/content/blog/payment-autofill-benefits-consumers-banks-merchants/index.html)
[Banking Industry](/content/blog/tag/banking-industry/index.html),
[Infographics](/content/blog/tag/infographics/index.html),
[Bank-Grade](/content/blog/tag/bank-grade/index.html)
### [Why You Need a Bank-Grade Fintech Partner (Infographic)](/content/blog/why-you-need-a-bank-grade-fintech-platform-infographic/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
March 27, 2024
Banking is one of the most highly-regulated industries on the planet. But did you know that any fintech working with a bank is accountable to the same regulations as that bank?
[Read More](/content/blog/why-you-need-a-bank-grade-fintech-platform-infographic/index.html)
[White-Label Browser Extensions](/content/blog/tag/white-label-browser-extensions/index.html),
[Shopping Companions](/content/blog/tag/shopping-companions/index.html),
[RevenueEngine](/content/blog/tag/revenueengine/index.html)
### [Navigating the Diverse Browser Extension Landscape in Affiliate Marketing](/content/blog/diverse-browser-extension-landscape-in-affiliate-marketing/index.html)
By [Michelle Wood](/content/blog/author/michelle-wood/index.html)
on
March 11, 2024
In the constantly-evolving affiliate marketing world, browser extensions remain powerful tools that shape consumer behavior and drive revenue for online retailers. Despite browser extensions’ growing ...
[Read More](/content/blog/diverse-browser-extension-landscape-in-affiliate-marketing/index.html)
[Banking Industry](/content/blog/tag/banking-industry/index.html),
[Loyalty20](/content/blog/tag/loyalty20/index.html)
### [Banking on Shopping Rewards: Why Financial Institutions Are Prioritizing These Rewards Programs](/content/blog/banking-on-shopping-rewards-programs/index.html)
By [Kayla Trautwein](/content/blog/author/kayla-trautwein/index.html)
on
February 14, 2024
The shopping rewards space just got more competitive with the launch of Citi ShopSM, Citi’s new shopping rewards program. This marks the first major product launch in this category by a large ...
[Read More](/content/blog/banking-on-shopping-rewards-programs/index.html)
[White-Label Browser Extensions](/content/blog/tag/white-label-browser-extensions/index.html),
[Cashback Rewards Marketing](/content/blog/tag/cashback-rewards-marketing/index.html)
### [Marketing Your Rewards Browser Extension in the Chrome Web Store: Best Practices](/content/blog/marketing-your-rewards-browser-extension-chrome-web-store/index.html)
By [Jennifer Blanton](/content/blog/author/jennifer-blanton/index.html)
on
February 08, 2024
Update May 2025: Make sure your extension meets the new requirements for affiliate relationship disclosure - read our guide. With over 200,000 extensions in the Chrome Web Store (CWS), it can be ...
[Read More](/content/blog/marketing-your-rewards-browser-extension-chrome-web-store/index.html)
[Loyalty and Rewards](/content/blog/tag/loyalty-and-rewards/index.html),
[Banking Industry](/content/blog/tag/banking-industry/index.html),
[Wildfire News](/content/blog/tag/wildfire-news/index.html)
### [Wildfire’s Loyalty, Cashback, and Rewards Platform Powers the New Citi Shop℠ Shopping Desktop Browser Extension for Eligible Citi Cardmembers](/content/blog/wildfire-rewards-platform-powers-citi-shop/index.html)
By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)
on
January 23, 2024
We are thrilled to be working with Citi on their new shopping browser extension, Citi Shop℠, which is powered by Wildfire Systems Inc.
[Read More](/content/blog/wildfire-rewards-platform-powers-citi-shop/index.html)
[Cashback](/content/blog/tag/cashback/index.html),
[Loyalty and Rewards](/content/blog/tag/loyalty-and-rewards/index.html),
[Loyalty20](/content/blog/tag/loyalty20/index.html)
### [Making Loyalty Pay For Itself With Online Shopping Rewards - A Tale of 3 P&L’s](/content/blog/making-loyalty-pay-with-online-shopping-rewards/index.html)
By [Shawn Conahan](/content/blog/author/shawn-conahan/index.html)
on
January 11, 2024
Acknowledgements: I owe many thanks to Michael Marcus (Senior Advisor, BCG and Wildfire Board Member) for collaborating with me to expand on the concept of online shopping rewards as a core component ...
[Read More](/content/blog/making-loyalty-pay-with-online-shopping-rewards/index.html)
[Press Release](/content/blog/tag/press-release/index.html),
[Behind the Scenes](/content/blog/tag/behind-the-scenes/index.html),
[Wildfire News](/content/blog/tag/wildfire-news/index.html)
### [Built In Honors Wildfire Systems in Its Esteemed 2024 "Best Places To Work" Awards](/content/blog/built-in-wildfire-systems-2024-best-places-to-work-awards/index.html)
By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)
on
January 09, 2024
SAN DIEGO – January 9, 2024 -- Wildfire Systems Inc., a financial technology platform that powers white label loyalty and rewards programs, today announced that it has been honored by Built In for ...
[Read More](/content/blog/built-in-wildfire-systems-2024-best-places-to-work-awards/index.html)
[Affiliate Marketing Strategy](/content/blog/tag/affiliate-marketing-strategy/index.html),
[White-Label Browser Extensions](/content/blog/tag/white-label-browser-extensions/index.html),
[Research](/content/blog/tag/research/index.html)
### [The Business Value of Shopping Browser Extensions: Major New Findings from CJ](/content/blog/business-value-shopping-browser-extensions-from-cj/index.html)
By [Michelle Wood](/content/blog/author/michelle-wood/index.html)
on
January 02, 2024
A new study from CJ, one of the largest global affiliate marketing networks, and Namogoo, a customer journey platform, provides new, compelling data on the business value that browser extensions ...
[Read More](/content/blog/business-value-shopping-browser-extensions-from-cj/index.html)
[Affiliate Marketing Strategy](/content/blog/tag/affiliate-marketing-strategy/index.html),
[Behind the Scenes](/content/blog/tag/behind-the-scenes/index.html),
[3P Cookies](/content/blog/tag/3p-cookies/index.html)
### [The End of Third-Party Cookies - For Real. What Online Retailers Need to Know](/content/blog/end-third-party-cookies-what-online-retailers-must-know/index.html)
By [Ian Miller](/content/blog/author/ian-miller/index.html)
on
December 18, 2023
It’s official: Google recently announced that Chrome will phase out support for third-party cookies, aka 3P cookies, over the next year.
[Read More](/content/blog/end-third-party-cookies-what-online-retailers-must-know/index.html)
[Press Release](/content/blog/tag/press-release/index.html),
[Wildfire News](/content/blog/tag/wildfire-news/index.html)
### [Wildfire Systems’ Rewards Platform Drives Nearly $600 Million in Online Purchases in 2023 for Merchants in Over 50 Countries](/content/blog/wildfire-systems-2023-results-600-million-online-purchases/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
December 12, 2023
Company enables consumers to earn and save money which is essential in the current economy
[Read More](/content/blog/wildfire-systems-2023-results-600-million-online-purchases/index.html)
[Cashback](/content/blog/tag/cashback/index.html),
[White-Label Browser Extensions](/content/blog/tag/white-label-browser-extensions/index.html),
[Behind the Scenes](/content/blog/tag/behind-the-scenes/index.html)
### [How Wildfire Cashback Browser Extensions Help Recapture Affiliate Marketing Attribution](/content/blog/wildfire-cashback-browser-extensions-recapture-affiliate-marketing-attribution/index.html)
By [Andrew Jurgenson](/content/blog/author/andrew-jurgenson/index.html)
on
December 11, 2023
Sometimes our clients’ customers activate cashback through a Wildfire-powered cashback browser extension, only to later lose out on earning rewards if the attribution for the sale gets lost along the ...
[Read More](/content/blog/wildfire-cashback-browser-extensions-recapture-affiliate-marketing-attribution/index.html)
[Cashback](/content/blog/tag/cashback/index.html),
[Infographics](/content/blog/tag/infographics/index.html),
[Card Linked Offers](/content/blog/tag/card-linked-offers/index.html)
### [Card-Linked Offers vs. Online Shopping Rewards: A Comparison (Infographic)](/content/blog/card-linked-offers-online-shopping-rewards-comparison/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
November 30, 2023
Card-linked offers and online shopping rewards programs such as cashback rewards, are incentives that businesses can use to drive customer behavior to achieve their goals.
[Read More](/content/blog/card-linked-offers-online-shopping-rewards-comparison/index.html)
[Behind the Scenes](/content/blog/tag/behind-the-scenes/index.html),
[Information Security](/content/blog/tag/information-security/index.html),
[Terraform](/content/blog/tag/terraform/index.html)
### [Securing Access. Without Secrets.](/content/blog/securing-access-without-secrets/index.html)
By [Kyle Kurz](/content/blog/author/kyle-kurz/index.html)
on
November 06, 2023
Passkeys are all the rage these days, for obvious reasons. The idea of replacing a complex (or worse, reused) password you must remember with a unique generated secret stored on your machine for each ...
[Read More](/content/blog/securing-access-without-secrets/index.html)
[Merchant reach](/content/blog/tag/merchant-reach/index.html),
[Cashback Rewards Marketing](/content/blog/tag/cashback-rewards-marketing/index.html)
### [Helping Customers with Holiday Shopping: New Retailers on the Wildfire Platform](/content/blog/helping-customers-holiday-shopping-new-retailers-wildfire-platform/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
October 27, 2023
Great news for our clients and their customers, just in time for holiday shopping. The Wildfire Merchant Development team is always securing new partnerships with notable e-commerce retailers, so ...
[Read More](/content/blog/helping-customers-holiday-shopping-new-retailers-wildfire-platform/index.html)
[Money20/20](/content/blog/tag/money20-20/index.html)
### [Money20/20 USA 2023: The Main Themes and Why They Matter for Banks & Fintechs](/content/blog/money20/20-usa-2023-themes-banks-fintechs/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
October 23, 2023
This year, the Money20/20 USA show in Las Vegas is focusing onthe story in the banking/payments/fintech/FI industries, as told through four distinct chapters addressing the root of what’s happening ...
[Read More](/content/blog/money20/20-usa-2023-themes-banks-fintechs/index.html)
[Cashback Rewards Marketing](/content/blog/tag/cashback-rewards-marketing/index.html),
[Customer Engagement](/content/blog/tag/customer-engagement/index.html)
### [Black Friday and Cyber Monday: Optimize Your Cashback Rewards Marketing Strategy for Holiday Shopping](/content/blog/black-friday-cyber-monday-cashback-rewards-marketing-holiday-shopping/index.html)
By [Jennifer Blanton](/content/blog/author/jennifer-blanton/index.html)
on
October 13, 2023
As you probably know, Black Friday / Cyber Monday is the shopping weekend from Thanksgiving to the Monday after, and is one of the highest-volume shopping “holidays” of the year. Discounts and deals ...
[Read More](/content/blog/black-friday-cyber-monday-cashback-rewards-marketing-holiday-shopping/index.html)
[Cashback](/content/blog/tag/cashback/index.html),
[Cashback Rewards Marketing](/content/blog/tag/cashback-rewards-marketing/index.html)
### [PayPal Honey: Marketing & Customer Acquisition Strategy Insights](/content/blog/paypal-honey-marketing-customer-acquisition-strategy-insights/index.html)
By [Jennifer Blanton](/content/blog/author/jennifer-blanton/index.html)
on
October 05, 2023
Here at Wildfire, as we continue our research into the best ways to successfully market browser extensions for cashback rewards and coupons, in this post we analyze the marketing and customer ...
[Read More](/content/blog/paypal-honey-marketing-customer-acquisition-strategy-insights/index.html)
[Cashback Rewards Marketing](/content/blog/tag/cashback-rewards-marketing/index.html)
### [How To Market Your Cashback Browser Extension To Today's Cross-Platform Consumer](/content/blog/market-cashback-browser-extension-to-cross-platform-consumer/index.html)
By [Aurea Almeida](/content/blog/author/aurea-almeida/index.html)
on
September 22, 2023
Today’s consumers are shopping anywhere and everywhere. Gone are the days when customers only shopped on their desktops. Smart shoppers now seamlessly switch between devices, engaging with brands ...
[Read More](/content/blog/market-cashback-browser-extension-to-cross-platform-consumer/index.html)
[Cashback](/content/blog/tag/cashback/index.html),
[Loyalty and Rewards](/content/blog/tag/loyalty-and-rewards/index.html),
[Customer Engagement](/content/blog/tag/customer-engagement/index.html)
### [Creative Ways Wildfire Clients Leverage Our Merchant Offer Datafeeds](/content/blog/how-clients-leverage-wildfire-merchant-offer-datafeeds/index.html)
By [Kayla Trautwein](/content/blog/author/kayla-trautwein/index.html)
on
September 07, 2023
Besides building white-label browser extensions that enable our clients to offer shopping rewards and digital coupons to their customers, we also offer “direct access” to our aggregated merchant ...
[Read More](/content/blog/how-clients-leverage-wildfire-merchant-offer-datafeeds/index.html)
[Cashback](/content/blog/tag/cashback/index.html),
[Loyalty and Rewards](/content/blog/tag/loyalty-and-rewards/index.html),
[Banking Industry](/content/blog/tag/banking-industry/index.html)
### [Boosting Banks' Unit Economics: How Cashback Rewards Help Drive Consumer Value and Profitability](/content/blog/banks-unit-economics-cashback-rewards/index.html)
By [Nancy Bacon](/content/blog/author/nancy-bacon/index.html)
on
August 21, 2023
With margin pressure from increasing customer acquisition and retention costs, banks are increasingly focusing on improving their unit economics to optimize profitability and ensure sustainable ...
[Read More](/content/blog/banks-unit-economics-cashback-rewards/index.html)
[Press Release](/content/blog/tag/press-release/index.html),
[Wildfire News](/content/blog/tag/wildfire-news/index.html),
[Partnerships](/content/blog/tag/partnerships/index.html)
### [Wildfire Systems and Shop Your Way Team Up to Provide Loyalty Program Members with More Opportunities to Earn Reward Points](/content/blog/wildfire-systems-partners-shop-your-way/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
August 15, 2023
Wildfire-powered Chrome extension will enable millions of Shop Your Way members to turn cashback into points from more than 15,000 online merchants nationwide
[Read More](/content/blog/wildfire-systems-partners-shop-your-way/index.html)
### [Wildfire Ranks No. 60 in the Inc. 5000 Boasting a Three-Year Revenue Growth Rate of Over 7,400%](/content/blog/wildfire-ranks-60-inc5000-2023/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
August 15, 2023
SAN DIEGO – August 15, 2023 / PR Newswire /– Inc. revealed today that Wildfire Systems Inc., an innovative financial technology platform that powers reward programs, shopping companions, and content ...
[Read More](/content/blog/wildfire-ranks-60-inc5000-2023/index.html)
[Loyalty and Rewards](/content/blog/tag/loyalty-and-rewards/index.html),
[Banking Industry](/content/blog/tag/banking-industry/index.html),
[Infographics](/content/blog/tag/infographics/index.html),
[Customer Engagement](/content/blog/tag/customer-engagement/index.html)
### [How Cashback Rewards Programs Drive Banking Customer Engagement (Infographic)](/content/blog/how-cashback-rewards-programs-drive-banking-customer-engagement/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
August 09, 2023
In light of ever-higher customer expectations and higher churn rates, it's imperative for financial institutions to devise a strategic approach to effectively engaging and retaining their customers.
[Read More](/content/blog/how-cashback-rewards-programs-drive-banking-customer-engagement/index.html)
[Cashback](/content/blog/tag/cashback/index.html),
[Mobile Safari Extensions](/content/blog/tag/mobile-safari-extensions/index.html)
### [Cashback Rewards on Mobile: An Introduction to Wildfire’s iOS Safari Extensions and Android Alerts](/content/blog/cashback-rewards-on-mobile-ios-safari-extensions-android-notifications/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
August 07, 2023
Given the ubiquity of smartphones in our lives, and the fact that 92% of internet users access the internet using a mobile phone of some kind, it’s no surprise that modern consumers simply expect to ...
[Read More](/content/blog/cashback-rewards-on-mobile-ios-safari-extensions-android-notifications/index.html)
[Cashback](/content/blog/tag/cashback/index.html),
[White-Label Browser Extensions](/content/blog/tag/white-label-browser-extensions/index.html),
[Behind the Scenes](/content/blog/tag/behind-the-scenes/index.html)
### [Fix Your Customers' Cashback Rewards Extensions: Help Disable Ad Blockers](/content/blog/fix-your-cashback-rewards-extension-disable-your-ad-blocker/index.html)
By [Andrew Jurgenson](/content/blog/author/andrew-jurgenson/index.html)
on
July 26, 2023
If your customers are earning cashback rewards for online shopping using your company's cashback browser extension but they also have an adblocker installed, they might have noticed warnings from the ...
[Read More](/content/blog/fix-your-cashback-rewards-extension-disable-your-ad-blocker/index.html)
[Press Release](/content/blog/tag/press-release/index.html),
[Wildfire News](/content/blog/tag/wildfire-news/index.html),
[Monetizing AI](/content/blog/tag/monetizing-ai/index.html),
[RevenueEngine](/content/blog/tag/revenueengine/index.html)
### [Wildfire Systems Launches RevenueEngine to Drive Monetization of Generative AI-Powered Offerings](/content/blog/wildfire-revenue-engine-monetize-generative-ai-economy/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
July 25, 2023
RevenueEngine is a first of its kind solution that provides companies on the forefront of AI innovation the ability to earn revenue from the content they create
[Read More](/content/blog/wildfire-revenue-engine-monetize-generative-ai-economy/index.html)
[Loyalty Programs](/content/blog/tag/loyalty-programs/index.html),
[Loyalty and Rewards](/content/blog/tag/loyalty-and-rewards/index.html),
[Infographics](/content/blog/tag/infographics/index.html)
### [Economic Uncertainty Drives Behavior Changes (Infographic)](/content/blog/infographic-economic-uncertainty-behavior-changes/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
July 14, 2023
Amidst economic uncertainty, consumers are changing their shopping behaviors and placing more importance on ways to save money with digital tools. Our recent whitepaper, "Shopping in the New Normal: ...
[Read More](/content/blog/infographic-economic-uncertainty-behavior-changes/index.html)
[White-Label Browser Extensions](/content/blog/tag/white-label-browser-extensions/index.html),
[Loyalty and Rewards](/content/blog/tag/loyalty-and-rewards/index.html),
[Partnerships](/content/blog/tag/partnerships/index.html)
### [RBC's Loyalty Program Wins Top Honors at the 2023 International Loyalty Awards](/content/blog/rbc-loyalty-program-2023-international-loyalty-awards/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
July 06, 2023
Update: RBC won the prestigious "Loyalty Program of the Year (Americas)" award again in 2024! Congratulations RBC! Congratulations to Wildfire client, The Royal Bank of Canada (RBC). RBC's Avion ...
[Read More](/content/blog/rbc-loyalty-program-2023-international-loyalty-awards/index.html)
[Loyalty Programs](/content/blog/tag/loyalty-programs/index.html),
[Loyalty and Rewards](/content/blog/tag/loyalty-and-rewards/index.html),
[Infographics](/content/blog/tag/infographics/index.html)
### [Shopping Smarter, Not Harder (Infographic)](/content/blog/shopping-smarter-not-harder-infographic/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
July 03, 2023
Amidst ongoing inflation and high prices, consumers are changing their shopping behaviors. Our recent whitepaper, "Shopping in the New Normal: Responding to New Consumer Habits That Are Here to ...
[Read More](/content/blog/shopping-smarter-not-harder-infographic/index.html)
[White-Label Browser Extensions](/content/blog/tag/white-label-browser-extensions/index.html),
[Behind the Scenes](/content/blog/tag/behind-the-scenes/index.html),
[Cashback Rewards Marketing](/content/blog/tag/cashback-rewards-marketing/index.html)
### [Using Google Analytics 4 (GA4) To Track Cashback Reward Programs](/content/blog/using-ga4-track-cashback-reward-programs/index.html)
By [Andrew Jurgenson](/content/blog/author/andrew-jurgenson/index.html)
on
June 27, 2023
Measuring website performance and understanding user behavior online is crucial for success. For years, Google Analytics has been the go-to tool for tracking and analyzing website data. However, with ...
[Read More](/content/blog/using-ga4-track-cashback-reward-programs/index.html)
[White-Label Browser Extensions](/content/blog/tag/white-label-browser-extensions/index.html),
[Shopping Companions](/content/blog/tag/shopping-companions/index.html)
### [Don't Count Them Out: Why Cashback Browser Extensions Work for Merchants](/content/blog/why-browser-extensions-work-merchants/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
June 22, 2023
Technology continues to shape the way we live, work, and shop. One technological advancement that has become popular is browser extensions.
[Read More](/content/blog/why-browser-extensions-work-merchants/index.html)
[Loyalty Programs](/content/blog/tag/loyalty-programs/index.html),
[Cashback](/content/blog/tag/cashback/index.html)
### [Are Cashback Rewards Taxable?](/content/blog/are-cashback-rewards-taxable/index.html)
By [Kayla Trautwein](/content/blog/author/kayla-trautwein/index.html)
on
June 15, 2023
As the leading white-label cashback rewards platform, we are often asked by our clients if their customers’ cash back rewards are taxable. In this post we’ll talk about how the IRS views cashback ...
[Read More](/content/blog/are-cashback-rewards-taxable/index.html)
[Loyalty Programs](/content/blog/tag/loyalty-programs/index.html),
[Press Release](/content/blog/tag/press-release/index.html),
[Wildfire News](/content/blog/tag/wildfire-news/index.html)
### [Wildfire’s New Shopping Trends Report Indicates the Majority of Consumers Plan to Sustain Changes to Spending Behavior Amidst Economic Uncertainty](/content/blog/wildfire-systems-shopping-in-new-normal/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
June 13, 2023
Survey: 87% of consumers who changed shopping habits due to the economy say they plan to sustain those behavior changes going forward, pressuring banks and retailers to offer money-saving options
[Read More](/content/blog/wildfire-systems-shopping-in-new-normal/index.html)
[Digital Coupons](/content/blog/tag/digital-coupons/index.html),
[Shopping Portals](/content/blog/tag/shopping-portals/index.html)
### [Digital Coupons, Differently: How To Use Wildfire's JSON Feeds to Build an Offer Wall](/content/blog/digital-coupons-build-an-offer-wall/index.html)
By [Kristin Beers](/content/blog/author/kristin-beers/index.html)
on
May 31, 2023
Why Digital Coupons are Important As noted in our other post about offering digital coupon solutions to your customers, saving money with coupons is in high demand right now. With inflation ...
[Read More](/content/blog/digital-coupons-build-an-offer-wall/index.html)
[Cashback Rewards Marketing](/content/blog/tag/cashback-rewards-marketing/index.html)
### [Capital One Shopping: Marketing & Customer Acquisition Strategy Insights](/content/blog/capital-one-shopping-marketing-plan-customer-acquisition-strategy-insights/index.html)
By [Aurea Almeida](/content/blog/author/aurea-almeida/index.html)
on
May 25, 2023
Here at Wildfire, we're always researching and learning about the best ways to successfully market browser extensions for cashback rewards and coupons, so that we can help our clients build smart ...
[Read More](/content/blog/capital-one-shopping-marketing-plan-customer-acquisition-strategy-insights/index.html)
[Cashback Rewards Marketing](/content/blog/tag/cashback-rewards-marketing/index.html)
### [Launching Cashback Rewards Programs: Build a Marketing Plan For Maximum Program Adoption - Part 3](/content/blog/build-cashback-rewards-marketing-plan-part-3/index.html)
By [Aurea Almeida](/content/blog/author/aurea-almeida/index.html)
on
May 22, 2023
This post continues our series on building a marketing plan to launch your cashback rewards program and successfully drive adoption among your customers. (If you haven't had a chance to read them ...
[Read More](/content/blog/build-cashback-rewards-marketing-plan-part-3/index.html)
[Cashback Rewards Marketing](/content/blog/tag/cashback-rewards-marketing/index.html)
### [Launching Cashback Rewards Programs: Build a Marketing Plan For Maximum Adoption - Part 2](/content/blog/build-cashback-rewards-marketing-plan-part-2/index.html)
By [Aurea Almeida](/content/blog/author/aurea-almeida/index.html)
on
May 10, 2023
In Part 1 of this series about marketing a new loyalty rewards program, I covered the importance of setting goals, knowing your customer, and understanding more about your real competition. Now, once ...
[Read More](/content/blog/build-cashback-rewards-marketing-plan-part-2/index.html)
[Cashback Rewards Marketing](/content/blog/tag/cashback-rewards-marketing/index.html)
### [Launching Cashback Rewards Programs: Build a Marketing Plan For Maximum Program Adoption - Part 1](/content/blog/build-cashback-rewards-marketing-plan-part-1/index.html)
By [Aurea Almeida](/content/blog/author/aurea-almeida/index.html)
on
May 08, 2023
The top reason businesses fail to drive maximum product adoption of their cashback rewards program is the lack of product marketing.
[Read More](/content/blog/build-cashback-rewards-marketing-plan-part-1/index.html)
[Cashback](/content/blog/tag/cashback/index.html),
[Cashback Rewards Marketing](/content/blog/tag/cashback-rewards-marketing/index.html)
### [Cashback Rewards Marketing: How To Use Boosted Offers in Your Cashback Program](/content/blog/cashback-rewards-marketing-boosted-offers/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
April 20, 2023
We've come up with a unique way to differentiate our clients' cashback rewards programs and help drive customer engagement, with a new program called Boosted Offers. With Boosted Offers, our clients ...
[Read More](/content/blog/cashback-rewards-marketing-boosted-offers/index.html)
[Loyalty Programs](/content/blog/tag/loyalty-programs/index.html),
[Cashback](/content/blog/tag/cashback/index.html),
[Behind the Scenes](/content/blog/tag/behind-the-scenes/index.html)
### [Why It's Hard To Build a Cashback Rewards Program In-House, Part 2: Wrangling the Data](/content/blog/its-hard-build-cashback-rewards-program-in-house-2/index.html)
By [Kristin Beers](/content/blog/author/kristin-beers/index.html)
on
April 10, 2023
In Part 1 of this series, my illustrious colleague Michelle Wood outlined some of the challenges with relationship-building and maintaining a robust network of merchants to power a cashback rewards ...
[Read More](/content/blog/its-hard-build-cashback-rewards-program-in-house-2/index.html)
[Digital Coupons](/content/blog/tag/digital-coupons/index.html)
### [The Easy Way to Add Digital Coupons to Your Customer Offering](/content/blog/add-digital-coupons/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
April 04, 2023
As consumers are increasingly concerned about price increases and their effect on household budgets, more and more of them are turning to digital coupons as a way to save more money when shopping ...
[Read More](/content/blog/add-digital-coupons/index.html)
[Affiliate Marketing Strategy](/content/blog/tag/affiliate-marketing-strategy/index.html),
[White-Label Browser Extensions](/content/blog/tag/white-label-browser-extensions/index.html),
[Behind the Scenes](/content/blog/tag/behind-the-scenes/index.html)
### [Why Affiliate Marketing Network Compliance is So Important](/content/blog/affiliate-marketing-network-compliance/index.html)
By [Michelle Wood](/content/blog/author/michelle-wood/index.html)
on
March 27, 2023
Wildfire assures clients that any cashback browser extension we power for them will have "affiliate network compliance."
[Read More](/content/blog/affiliate-marketing-network-compliance/index.html)
[Loyalty Programs](/content/blog/tag/loyalty-programs/index.html),
[Press Release](/content/blog/tag/press-release/index.html),
[Wildfire News](/content/blog/tag/wildfire-news/index.html)
### [Wildfire Systems Named Top 100 Retail Tech Company by CB Insights](/content/blog/wildfire-systems-top-100-retail-tech-cb-insights/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
March 21, 2023
Industry leading white-label shopping rewards platform recognized for helping retail brands increase digital customer engagement
[Read More](/content/blog/wildfire-systems-top-100-retail-tech-cb-insights/index.html)
[Social Commerce](/content/blog/tag/social-commerce/index.html),
[Banking Industry](/content/blog/tag/banking-industry/index.html),
[Mobile Commerce](/content/blog/tag/mobile-commerce/index.html)
### [The Rise of Mobile Commerce in Online Shopping](/content/blog/rise-of-mobile-commerce-online-shopping/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
March 16, 2023
In Q4 2022, according to Comscore, mobile commerce sales set a new record. M-commerce accounted for 38% of the total online sales in Q4 2022, reaching a new all-time high of $127.5 billion.
[Read More](/content/blog/rise-of-mobile-commerce-online-shopping/index.html)
[Press Release](/content/blog/tag/press-release/index.html)
### [Wildfire Systems Ranks No. 7 on the Inc. 5000 List of the Pacific Region's Fastest-Growing Private Companies](/content/blog/wildfire-systems-inc-5000-regionals/index.html)
By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)
on
February 28, 2023
Companies on the 2023 Inc. 5000 Regionals: Pacific list had an average growth rate of 559%
[Read More](/content/blog/wildfire-systems-inc-5000-regionals/index.html)
[Behind the Scenes](/content/blog/tag/behind-the-scenes/index.html)
### [Wildfire's Rewards Platform Now Has SOC 2® Type II Compliance and PCI SAQ-A Attestation](/content/blog/wildfires-rewards-platform-soc-2-pci-compliance/index.html)
By [Kyle Kurz](/content/blog/author/kyle-kurz/index.html)
on
February 22, 2023
UPDATE, 2/5/26: We once again received a clean SOC-2 Audit Report and completed our PCI-DSS SAQ-A self-assessment, to complete our 2025 audit cycle! These audits are proof of our commitment to high ...
[Read More](/content/blog/wildfires-rewards-platform-soc-2-pci-compliance/index.html)
[White-Label Browser Extensions](/content/blog/tag/white-label-browser-extensions/index.html),
[Behind the Scenes](/content/blog/tag/behind-the-scenes/index.html),
[Wildfire News](/content/blog/tag/wildfire-news/index.html)
### [Wildfire's Rewards Platform Update: New Products, New Security Certifications](/content/blog/wildfire-cashback-rewards-platform-update/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
February 15, 2023
Wildfire continues to innovate with new products along with security enhancements to solidify our position as the leading white-label cashback rewards platform. Today, we announced two new products ...
[Read More](/content/blog/wildfire-cashback-rewards-platform-update/index.html)
[Press Release](/content/blog/tag/press-release/index.html)
### [Wildfire Systems Drives More Than $260 Million in Online Purchases in 2022](/content/blog/wildfire-systems-2022-results/index.html)
By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)
on
January 31, 2023
Consumers initiated over 32 million shopping journeys using Wildfire's white-label shopping rewards platform last year
[Read More](/content/blog/wildfire-systems-2022-results/index.html)
[Loyalty and Rewards](/content/blog/tag/loyalty-and-rewards/index.html)
### [Doing "Loyalty" Right in a Tough Economy - The Loyalty Program Rewards Customers Care About Most](/content/blog/what-loyalty-program-rewards-currencies-do-customers-care-about/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
January 05, 2023
Consumers, discouraged by rising prices, now seek businesses that reward loyalty more than ever. Like milk and bread, incentives — such as cashback offerings, discounts, and extra perks — are now ...
[Read More](/content/blog/what-loyalty-program-rewards-currencies-do-customers-care-about/index.html)
[Cashback](/content/blog/tag/cashback/index.html),
[Banking Industry](/content/blog/tag/banking-industry/index.html)
### [Shopping Rewards Programs: The Cornerstone of Consumer Engagement for Banks, Card Issuers, and Fintechs in 2023 and Beyond](/content/blog/shopping-rewards-programs-cornerstone-consumer-engagement-banks-2023/index.html)
By [Shawn Conahan](/content/blog/author/shawn-conahan/index.html)
on
December 12, 2022
At October’s Money20/20 USA event in Las Vegas, I met with 26 banks and other financial services companies. Do you know what ALL of them said? Literally all of the consumer-facing financial ...
[Read More](/content/blog/shopping-rewards-programs-cornerstone-consumer-engagement-banks-2023/index.html)
[Loyalty Programs](/content/blog/tag/loyalty-programs/index.html),
[Loyalty and Rewards](/content/blog/tag/loyalty-and-rewards/index.html),
[Infographics](/content/blog/tag/infographics/index.html)
### [How Financial Institutions Can Build Loyalty with Shopping Rewards Programs (Infographic)](/content/blog/financial-institutions-shopping-rewards-loyalty-infographic/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
November 28, 2022
An uncertain economy and rising inflation are driving consumers more than ever to seek out money-saving tactics such as cashback rewards for shopping and coupons. Our recent whitepaper, titled ...
[Read More](/content/blog/financial-institutions-shopping-rewards-loyalty-infographic/index.html)
[Press Release](/content/blog/tag/press-release/index.html)
### [Survey: One Quarter of U.S. Consumers Will Switch Banks for a Better Shopping Rewards Program](/content/blog/wildfire-banks-shopping-rewards-survey-result-/index.html)
By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)
on
November 16, 2022
Inflation is driving consumers to prioritize the availability of cashback rewards when choosing a new financial institution
[Read More](/content/blog/wildfire-banks-shopping-rewards-survey-result-/index.html)
[Loyalty Programs](/content/blog/tag/loyalty-programs/index.html),
[Loyalty and Rewards](/content/blog/tag/loyalty-and-rewards/index.html),
[Infographics](/content/blog/tag/infographics/index.html)
### [Cashback, Coupons, and Codes: The Power of Retail Incentives (Infographic)](/content/blog/cashback-coupons-codes-retail-incentives-infographic/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
November 07, 2022
There's no doubt that consumers today are concerned about the uncertain economy and record inflation. Our recent whitepaper, titled "Online Shopping Rewards Have Gone Mainstream, Offering A Win For ...
[Read More](/content/blog/cashback-coupons-codes-retail-incentives-infographic/index.html)
[Banking Industry](/content/blog/tag/banking-industry/index.html),
[Fintech](/content/blog/tag/fintech/index.html)
### [A Look Back at the 2022 Las Vegas Money20/20 Fintech Conference](/content/blog/2022-las-vegas-money2020-fintech-conference/index.html)
By [Andy Newman](/content/blog/author/andy-newman/index.html)
on
November 02, 2022
In late October, Money20/20 USA was back, with an estimated 8,000 participants from 94 countries, and 3,000 companies converging on a chilly Las Vegas. Attendees were there looking to meet market ...
[Read More](/content/blog/2022-las-vegas-money2020-fintech-conference/index.html)
[Press Release](/content/blog/tag/press-release/index.html)
### [Wildfire Systems Announces Strategic Investment from Citi Ventures](/content/blog/wildfire-systems-investment-citi-ventures/index.html)
By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)
on
October 25, 2022
Investment supports the continuing innovation and expansion of Wildfire’s white-label shopping rewards platforms
[Read More](/content/blog/wildfire-systems-investment-citi-ventures/index.html)
[Behind the Scenes](/content/blog/tag/behind-the-scenes/index.html),
[Information Security](/content/blog/tag/information-security/index.html)
### [The Three Pillars Of DevSecOps](/content/blog/three-pillars-of-devsecops/index.html)
By [Kyle Kurz](/content/blog/author/kyle-kurz/index.html)
on
October 20, 2022
When I'm interviewing potential candidates for our Developer jobs at Wildfire, one of my favorite discussions is the question "How do you define DevSecOps?" A quick search of Hacker News will show ...
[Read More](/content/blog/three-pillars-of-devsecops/index.html)
[Press Release](/content/blog/tag/press-release/index.html)
### [Wildfire Systems to Power New Loyalty and Rewards Program for Visa](/content/blog/wildfire-systems-loyalty-rewards-visa/index.html)
By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)
on
October 11, 2022
Wildfire's platform will enable Visa card issuers to deploy online shopping rewards programs as a benefit to their cardholders
[Read More](/content/blog/wildfire-systems-loyalty-rewards-visa/index.html)
[Press Release](/content/blog/tag/press-release/index.html)
### [Survey: Inflation Driving 90% of Consumers to Seek Discounts and Cashback Rewards When Shopping Online](/content/blog/wildfire-shopping-rewards-survey-results/index.html)
By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)
on
October 04, 2022
Majority of respondents rank cashback as the number one preferred reward type and say they choose retailers based on whether rewards are offered
[Read More](/content/blog/wildfire-shopping-rewards-survey-results/index.html)
[Fintech](/content/blog/tag/fintech/index.html),
[Partnerships](/content/blog/tag/partnerships/index.html)
### [Webinar Recap: How Fintech Partnerships Can Fuel Innovation with Wirex, Optty, and Wildfire Systems](/content/blog/fintech-partnerships-innovation-webinar/index.html)
By [Shawn Conahan](/content/blog/author/shawn-conahan/index.html)
on
September 12, 2022
Recently, I had the pleasure of participating in a webinar from The Fintech Times along with Georgy Sokolov, Co-Founder and VP of Partnerships at Wirex; and Natasha Zurnamer, CEO of Optty. The topic ...
[Read More](/content/blog/fintech-partnerships-innovation-webinar/index.html)
[Cashback](/content/blog/tag/cashback/index.html),
[Loyalty and Rewards](/content/blog/tag/loyalty-and-rewards/index.html),
[Banking Industry](/content/blog/tag/banking-industry/index.html)
### [Build Customer Loyalty in Banking At Scale with "Reverse Personalization"](/content/blog/reverse-personalization-banking-customer-loyalty/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
August 31, 2022
In today’s modern banking world, banks understand that they need to move beyond merely having a transactional relationship with their customers. To accomplish this, they need to increase customer ...
[Read More](/content/blog/reverse-personalization-banking-customer-loyalty/index.html)
[Cashback](/content/blog/tag/cashback/index.html),
[Merchant reach](/content/blog/tag/merchant-reach/index.html)
### [Why a Robust Merchant Network Matters for Successful Cashback Rewards Programs](/content/blog/robust-merchant-network-successful-cashback-rewards-programs/index.html)
By [Michelle Wood](/content/blog/author/michelle-wood/index.html)
on
August 02, 2022
These days, with price increases at record levels, everyone is looking for ways to make their money go further when purchasing both necessities and non-essential items. Whether it’s immediate savings ...
[Read More](/content/blog/robust-merchant-network-successful-cashback-rewards-programs/index.html)
[Cashback](/content/blog/tag/cashback/index.html),
[White-Label Browser Extensions](/content/blog/tag/white-label-browser-extensions/index.html),
[Behind the Scenes](/content/blog/tag/behind-the-scenes/index.html)
### [Here’s Why Ad Blockers Can Block Cashback Rewards Too & What to Do About It](/content/blog/ad-blockers-cashback-rewards/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
July 05, 2022
With privacy and personal data protection concerns at an all-time high, and the poor user experience created by sites with too many ads, many consumers look to ad-blockers to improve and streamline ...
[Read More](/content/blog/ad-blockers-cashback-rewards/index.html)
[Cashback](/content/blog/tag/cashback/index.html),
[Loyalty and Rewards](/content/blog/tag/loyalty-and-rewards/index.html)
### [The Ultimate Guide to Cashback Rewards Programs](/content/blog/ultimate-guide-cashback-rewards-programs/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
July 01, 2022
What are cashback rewards programs and why do they matter? Loyalty and rewards programs offered by all types of businesses have become extremely popular. HBR reports that more than 60% of all ...
[Read More](/content/blog/ultimate-guide-cashback-rewards-programs/index.html)
[Cashback](/content/blog/tag/cashback/index.html),
[Loyalty and Rewards](/content/blog/tag/loyalty-and-rewards/index.html),
[Fintech](/content/blog/tag/fintech/index.html)
### [Strategic Considerations for a Cashback Rewards Program ROI Model](/content/blog/roi-model-cashback-rewards-program/index.html)
By [Michele Maley](/content/blog/author/michele-maley/index.html)
on
June 28, 2022
Before entering any sort of partnership, the companies on both sides usually want to understand the partnership's potential value and return on their investment. Creating an ROI model for a cashback ...
[Read More](/content/blog/roi-model-cashback-rewards-program/index.html)
[Loyalty Programs](/content/blog/tag/loyalty-programs/index.html),
[Cashback](/content/blog/tag/cashback/index.html)
### [What Do Customers Want From a Loyalty Rewards Program?](/content/blog/what-customers-want-loyalty-rewards-program/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
June 15, 2022
The backbone of any customer loyalty program is in the name itself: the customer! Although typically, the key reason why a company launches a customer rewards program is to drive business objectives ...
[Read More](/content/blog/what-customers-want-loyalty-rewards-program/index.html)
[Cashback](/content/blog/tag/cashback/index.html),
[Affiliate Marketing Strategy](/content/blog/tag/affiliate-marketing-strategy/index.html),
[Loyalty and Rewards](/content/blog/tag/loyalty-and-rewards/index.html)
### [Why Do Merchants Participate in Enterprise Cashback Programs?](/content/blog/why-do-merchants-participate-in-enterprise-cashback-programs/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
June 07, 2022
As an advertiser, a company might already be running an online affiliate marketing program. Which is great, because as a performance marketing channel, affiliate programs are proven to be an ...
[Read More](/content/blog/why-do-merchants-participate-in-enterprise-cashback-programs/index.html)
[Cashback](/content/blog/tag/cashback/index.html),
[Loyalty and Rewards](/content/blog/tag/loyalty-and-rewards/index.html)
### [How To Use Cashback Rewards Programs to Boost Customer Acquisition](/content/blog/cashback-rewards-programs-customer-acquisition/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
May 31, 2022
Companies often view loyalty programs as strictly being a customer retention strategy. While they are a powerful way to increase customer lifetime value and strengthen customer relationships, they ...
[Read More](/content/blog/cashback-rewards-programs-customer-acquisition/index.html)
[Cashback](/content/blog/tag/cashback/index.html),
[Loyalty and Rewards](/content/blog/tag/loyalty-and-rewards/index.html)
### [What Does a White-Label Loyalty Platform Do?](/content/blog/what-does-a-white-label-loyalty-platform-do/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
May 24, 2022
If a company is looking for an automated loyalty program solution but wants to avoid the development complexity, time it takes to build, and administrative overhead of a custom-built loyalty program, ...
[Read More](/content/blog/what-does-a-white-label-loyalty-platform-do/index.html)
[Press Release](/content/blog/tag/press-release/index.html)
### [Givebacks Selects Wildfire Systems’ White Label Rewards Platform to Drive Nonprofit Fundraising](/content/blog/wildfire-givebacks-nonprofit-cashback-fundraising/index.html)
By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)
on
May 17, 2022
Givebacks is the first organization to leverage cashback rewards from online shopping to scale fundraising efforts for more than 1 million non-profits across the U.S.
[Read More](/content/blog/wildfire-givebacks-nonprofit-cashback-fundraising/index.html)
[Loyalty Programs](/content/blog/tag/loyalty-programs/index.html),
[Cashback](/content/blog/tag/cashback/index.html),
[White-Label Browser Extensions](/content/blog/tag/white-label-browser-extensions/index.html)
### [How Cashback Rewards Can Complement Card-Linked Offer Programs, Part 1: What’s the Difference?](/content/blog/cashback-rewards-complement-card-linked-offer-programs-part-1/index.html)
By [Jason Fuentes](/content/blog/author/jason-fuentes/index.html)
on
May 12, 2022
As a partner to financial institutions and card issuers, we often come across card-linked offer (“CLO”) solutions.
[Read More](/content/blog/cashback-rewards-complement-card-linked-offer-programs-part-1/index.html)
[Behind the Scenes](/content/blog/tag/behind-the-scenes/index.html),
[Information Security](/content/blog/tag/information-security/index.html),
[Terraform](/content/blog/tag/terraform/index.html)
### [Desert Terraform for Our White-Label Rewards Platform: An Oasis of DRY Principles](/content/blog/desert-terraform-white-label-rewards-platform-dry-principles/index.html)
By [Kyle Kurz](/content/blog/author/kyle-kurz/index.html)
on
May 03, 2022
Terraform is an incredibly powerful tool for managing Infrastructure as Code (IaC). (In fact, we’ve already made note of how we’re using Terraform to manage our passwords & secrets at Wildfire.) ...
[Read More](/content/blog/desert-terraform-white-label-rewards-platform-dry-principles/index.html)
[Behind the Scenes](/content/blog/tag/behind-the-scenes/index.html),
[Employee Spotlight](/content/blog/tag/employee-spotlight/index.html)
### [Wildfire Employee Spotlight: Kristin Beers](/content/blog/employee-spotlight-kristin-beers/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
May 02, 2022
[Read More](/content/blog/employee-spotlight-kristin-beers/index.html)
[Behind the Scenes](/content/blog/tag/behind-the-scenes/index.html),
[Employee Spotlight](/content/blog/tag/employee-spotlight/index.html)
### [Wildfire Employee Spotlight: Jason Fuentes](/content/blog/employee-spotlight-jason-fuentes/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
April 21, 2022
[Read More](/content/blog/employee-spotlight-jason-fuentes/index.html)
[Affiliate Marketing Strategy](/content/blog/tag/affiliate-marketing-strategy/index.html),
[Merchant reach](/content/blog/tag/merchant-reach/index.html)
### [How to Succeed in Affiliate Marketing: Hiring for a Merchant Development Team](/content/blog/succeed-in-affiliate-marketing-hiring-merchant-development-team/index.html)
By [Michelle Wood](/content/blog/author/michelle-wood/index.html)
on
April 12, 2022
Hiring in general is one of those classic balancing acts of art and science. It can be a little about luck, a little about a gut feeling you have, and a little about the candidates possessing the ...
[Read More](/content/blog/succeed-in-affiliate-marketing-hiring-merchant-development-team/index.html)
[Mobile Safari Extensions](/content/blog/tag/mobile-safari-extensions/index.html),
[Behind the Scenes](/content/blog/tag/behind-the-scenes/index.html),
[Software Development](/content/blog/tag/software-development/index.html)
### [How We Develop iOS Safari Cashback Browser Extensions More Efficiently With Typescript](/content/blog/develop-ios-safari-cashback-browser-extensions-more-efficiently-with-typescript/index.html)
By [Jase Thomson](/content/blog/author/jase-thomson/index.html)
on
April 07, 2022
With the release of iOS 15, Apple took a leap forward, carving a path for mobile browser extensions by introducing iOS Safari app extensions. These extensions enhance users’ browsing experience by ...
[Read More](/content/blog/develop-ios-safari-cashback-browser-extensions-more-efficiently-with-typescript/index.html)
[Cashback](/content/blog/tag/cashback/index.html),
[Merchant reach](/content/blog/tag/merchant-reach/index.html)
### [How We Keep Our White-Label Cashback Rewards Platform Full of Amazing High-Quality Merchants](/content/blog/keep-our-white-label-cashback-rewards-high-quality-merchants/index.html)
By [Michelle Wood](/content/blog/author/michelle-wood/index.html)
on
March 30, 2022
When building a white-label rewards program that has extensive reach and provides value almost anywhere a shopper might land, it’s critical to have a robust, high-quality portfolio of merchants in ...
[Read More](/content/blog/keep-our-white-label-cashback-rewards-high-quality-merchants/index.html)
[Behind the Scenes](/content/blog/tag/behind-the-scenes/index.html),
[Employee Spotlight](/content/blog/tag/employee-spotlight/index.html)
### [Wildfire Employee Spotlight: Anthony Cassell](/content/blog/employee-spotlight-anthony-cassel/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
March 25, 2022
[Read More](/content/blog/employee-spotlight-anthony-cassel/index.html)
[White-Label Browser Extensions](/content/blog/tag/white-label-browser-extensions/index.html),
[Digital Coupons](/content/blog/tag/digital-coupons/index.html),
[Shopping Companions](/content/blog/tag/shopping-companions/index.html)
### [With Shopping Companions, Timing is Everything](/content/blog/shopping-companions-timing-is-everything/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
March 22, 2022
Online shopping: people either love it or hate it. What can really make shoppers hate it is when they fill up their shopping cart, then spend 15 minutes hunting around for deals or coupons, visiting ...
[Read More](/content/blog/shopping-companions-timing-is-everything/index.html)
[White-Label Browser Extensions](/content/blog/tag/white-label-browser-extensions/index.html),
[Behind the Scenes](/content/blog/tag/behind-the-scenes/index.html),
[Information Security](/content/blog/tag/information-security/index.html)
### [Speeding Up Wildfire Cashback Program Delivery with Secure, Private NPM Code Packages](/content/blog/use-code-packages-speed-up-wildfire-cashback-program-delivery/index.html)
By [Adison Lay](/content/blog/author/adison-lay/index.html)
on
March 15, 2022
Background: Simultaneous Cashback Program Development A major goal in software development is to keep your code DRY (Don’t Repeat Yourself). Ideally, when you require a piece of functionality in ...
[Read More](/content/blog/use-code-packages-speed-up-wildfire-cashback-program-delivery/index.html)
[Cashback](/content/blog/tag/cashback/index.html),
[Merchant reach](/content/blog/tag/merchant-reach/index.html)
### [Why It's Hard To Build a Cashback Rewards Program In-House, Part 1](/content/blog/hard-to-build-cashback-rewards-program-merchant-relationships/index.html)
By [Michelle Wood](/content/blog/author/michelle-wood/index.html)
on
March 09, 2022
To improve customer lifetime value and drive better customer engagement, a cashback loyalty program may make sense for your user base. But before you take this ball and run with it, you need to ...
[Read More](/content/blog/hard-to-build-cashback-rewards-program-merchant-relationships/index.html)
[Behind the Scenes](/content/blog/tag/behind-the-scenes/index.html),
[Employee Spotlight](/content/blog/tag/employee-spotlight/index.html)
### [Wildfire Employee Spotlight: Frank Bae](/content/blog/employee-spotlight-frank-bae/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
March 03, 2022
[Read More](/content/blog/employee-spotlight-frank-bae/index.html)
[Cashback](/content/blog/tag/cashback/index.html),
[Mobile Safari Extensions](/content/blog/tag/mobile-safari-extensions/index.html),
[White-Label Browser Extensions](/content/blog/tag/white-label-browser-extensions/index.html),
[Alternate Merchant Alerts](/content/blog/tag/alternate-merchant-alerts/index.html)
### [Alternate Merchant Alerts: New to the Wildfire White-Label Cashback Platform](/content/blog/introducing-alternate-merchant-alerts/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
March 01, 2022
Wildfire has recently released a new feature for our white-label cashback rewards platform that will further improve the customer experience for shoppers. Named the Alternate Merchant Alert, this new ...
[Read More](/content/blog/introducing-alternate-merchant-alerts/index.html)
### [Four Things Banks Could Learn from Airline Loyalty Programs](/content/blog/four-things-banks-learn-airline-loyalty-programs/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
February 15, 2022
Frequent flyer programs are the granddaddy of modern loyalty programs. In all the years they’ve been around, they continue to excite, engage, and reward participants. Members not only receive ...
[Read More](/content/blog/four-things-banks-learn-airline-loyalty-programs/index.html)
[Banking Industry](/content/blog/tag/banking-industry/index.html),
[Fintech](/content/blog/tag/fintech/index.html)
### [Why "Super Apps" for Personal Finances Are Gaining Steam, and What It Means for Banking Loyalty](/content/blog/why-super-apps-personal-finances-gaining-steam-banking-loyalty/index.html)
By [Jason Fuentes](/content/blog/author/jason-fuentes/index.html)
on
February 07, 2022
Just a few years ago, apps owned by Google and Meta (a.k.a. Facebook) accounted for 80% of the apps on our phones’ home screens: Facebook, Gmail, Instagram, YouTube, WhatsApp, Google Calendar, Maps, ...
[Read More](/content/blog/why-super-apps-personal-finances-gaining-steam-banking-loyalty/index.html)
[Behind the Scenes](/content/blog/tag/behind-the-scenes/index.html),
[Employee Spotlight](/content/blog/tag/employee-spotlight/index.html)
### [Wildfire Employee Spotlight: Sarah Choung](/content/blog/employee-spotlight-sarah-choung/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
January 25, 2022
Welcome to the first post in our series highlighting our amazing team members and shining some light on the contributions of every individual at Wildfire.
[Read More](/content/blog/employee-spotlight-sarah-choung/index.html)
[Behind the Scenes](/content/blog/tag/behind-the-scenes/index.html),
[Information Security](/content/blog/tag/information-security/index.html)
### [Deploying Secrets: Or, How I Learned to Stop Worrying and Embrace the Tooling](/content/blog/deploying-secrets-learned-stop-worrying-embrace-tooling/index.html)
By [Kyle Kurz](/content/blog/author/kyle-kurz/index.html)
on
January 21, 2022
Introduction Secret management is hard. There, I said it. Leaked secrets in Slack channels, shared Google documents or accidental commits to a codebase are commonplace, daily occurrences at many ...
[Read More](/content/blog/deploying-secrets-learned-stop-worrying-embrace-tooling/index.html)
[Cashback](/content/blog/tag/cashback/index.html),
[Loyalty and Rewards](/content/blog/tag/loyalty-and-rewards/index.html)
### [How To Generate Incremental Revenue with a Cashback Rewards Loyalty Program](/content/blog/how-to-generate-incremental-revenue-with-a-cashback-rewards-loyalty-program/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
January 18, 2022
Many businesses have identified the need to diversify where their revenue is coming from. Increasing customer lifetime value is a core objective of many digital-first businesses including app ...
[Read More](/content/blog/how-to-generate-incremental-revenue-with-a-cashback-rewards-loyalty-program/index.html)
### [A Look Back at 2021 for Wildfire](/content/blog/a-look-back-at-2021-for-wildfire/index.html)
By [Jordan Glazier](/content/blog/author/jordan-glazier/index.html)
on
January 14, 2022
For Wildfire, the theme was growth in 2021. Across all measures, we saw significant growth this past year.
[Read More](/content/blog/a-look-back-at-2021-for-wildfire/index.html)
[Cashback](/content/blog/tag/cashback/index.html),
[Loyalty and Rewards](/content/blog/tag/loyalty-and-rewards/index.html),
[Shopping Portals](/content/blog/tag/shopping-portals/index.html)
### [How to Enhance Customer Experience with a Custom Shopping Site](/content/blog/how-to-enhance-customer-experience-with-a-custom-shopping-site/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
January 04, 2022
One way companies, and financial services brands in particular, can convey the benefits of a cashback rewards program for their customers is through the addition of a custom shopping site or offer ...
[Read More](/content/blog/how-to-enhance-customer-experience-with-a-custom-shopping-site/index.html)
[Loyalty Programs](/content/blog/tag/loyalty-programs/index.html),
[Cashback](/content/blog/tag/cashback/index.html),
[Loyalty and Rewards](/content/blog/tag/loyalty-and-rewards/index.html)
### [Why Cash Should Be Your Loyalty Program Reward Currency](/content/blog/why-cash-should-be-your-loyalty-program-reward-currency/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
December 22, 2021
Thousands of loyalty programs exist today, spanning a wide range of businesses. Over 90% of organizations in the travel & leisure industry have a reward program in place, according to estimates. ...
[Read More](/content/blog/why-cash-should-be-your-loyalty-program-reward-currency/index.html)
[Press Release](/content/blog/tag/press-release/index.html)
### [Wildfire Systems Achieved Record 2021 by Accelerating Growth of its White-Label Shopping Reward Programs](/content/blog/wildfire-systems-achieved-record-2021-by-accelerating-growth-of-its-white-label-shopping-reward-programs/index.html)
By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)
on
December 15, 2021
Expanded reach of merchant network by 67% and increased transaction velocity by 2,400%
[Read More](/content/blog/wildfire-systems-achieved-record-2021-by-accelerating-growth-of-its-white-label-shopping-reward-programs/index.html)
[Affiliate Marketing Strategy](/content/blog/tag/affiliate-marketing-strategy/index.html),
[Digital Coupons](/content/blog/tag/digital-coupons/index.html)
### [How to Use a Digital Coupon Platform to Enhance Your Product or Service](/content/blog/how-to-use-a-digital-coupon-platform-to-enhance-your-product-or-service/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
December 07, 2021
Digital coupons have been around almost as long as the internet itself. Online shoppers know what they want - deals and discounts. Ninety-two percent of shoppers say they are “always” looking for ...
[Read More](/content/blog/how-to-use-a-digital-coupon-platform-to-enhance-your-product-or-service/index.html)
[Loyalty Programs](/content/blog/tag/loyalty-programs/index.html),
[Cashback](/content/blog/tag/cashback/index.html)
### [4 Types of Businesses You Didn't Know Could Benefit from a Cashback Rewards Loyalty Program](/content/blog/can-your-business-benefit-from-a-cash-back-reward-program/index.html)
By [Jason Fuentes](/content/blog/author/jason-fuentes/index.html)
on
November 29, 2021
Loyalty and rewards programs have become extremely popular. According to HBR, 90% percent of leisure and hospitality companies, and more than 60% of all companies, offer some type of loyalty program. ...
[Read More](/content/blog/can-your-business-benefit-from-a-cash-back-reward-program/index.html)
[Press Release](/content/blog/tag/press-release/index.html)
### [Wildfire Systems is First to Offer Coupon Auto-Apply Functionality in a White-Label Rewards and Loyalty Platform](/content/blog/wildfire-systems-is-first-to-offer-coupon-auto-apply-functionality-in-a-white-label-rewards-and-loyalty-platform/index.html)
By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)
on
November 16, 2021
New ‘Couponator’ feature enables financial institutions, retail brands and technology OEMs to deliver a more seamless customer experience to online shoppers
[Read More](/content/blog/wildfire-systems-is-first-to-offer-coupon-auto-apply-functionality-in-a-white-label-rewards-and-loyalty-platform/index.html)
[Mobile Safari Extensions](/content/blog/tag/mobile-safari-extensions/index.html),
[Affiliate Marketing Strategy](/content/blog/tag/affiliate-marketing-strategy/index.html)
### [Want to Grow Your Affiliate Program? Become ITP Compliant!](/content/blog/want-to-grow-your-affiliate-program-become-itp-compliant/index.html)
By [Ian Miller](/content/blog/author/ian-miller/index.html)
on
November 11, 2021
An overlooked tactic of growing your affiliate program is ensuring your site is compliant with all the major network and publisher requirements for customer privacy. In light of increased scrutiny ...
[Read More](/content/blog/want-to-grow-your-affiliate-program-become-itp-compliant/index.html)
[Loyalty Programs](/content/blog/tag/loyalty-programs/index.html),
[White-Label Browser Extensions](/content/blog/tag/white-label-browser-extensions/index.html)
### [How Can a Browser Extension Enhance Your Current Cashback Loyalty Program?](/content/blog/how-can-a-browser-extension-enhance-your-current-loyalty-program/index.html)
By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on
October 26, 2021
E-commerce rewards are the latest tool for financial institutions to implement as part of their loyalty programs to acquire and retain customers. Consumers now expect some sort of rewards / loyalty ...
[Read More](/content/blog/how-can-a-browser-extension-enhance-your-current-loyalty-program/index.html)
.png)](/content/blog/cashback-for-consumers-card-linked-offers-shopping-portals-something-else/index.html)
[Loyalty Programs](/content/blog/tag/loyalty-programs/index.html),
[Cashback](/content/blog/tag/cashback/index.html)
### [Cashback for Consumers: Card-linked Offers, Shopping Portals, Something Else?](/content/blog/cashback-for-consumers-card-linked-offers-shopping-portals-something-else/index.html)
By [Shawn Conahan](/content/blog/author/shawn-conahan/index.html)
on
October 19, 2021
The economy is booming largely because consumers are, well, consuming. How and what people consume, is forever changed, and one key element is at the center of it all: e-commerce.
[Read More](/content/blog/cashback-for-consumers-card-linked-offers-shopping-portals-something-else/index.html)
[Affiliate Marketing Strategy](/content/blog/tag/affiliate-marketing-strategy/index.html)
### [Affiliate Marketing Strategy: Ensure a Healthy Mix of Publishers to Grow Your Affiliate Program](/content/blog/affiliate-marketing-strategy-ensure-a-healthy-mix-of-publishers-to-grow-your-affiliate-program/index.html)
By [Michelle Wood](/content/blog/author/michelle-wood/index.html)
on
October 12, 2021
By now most marketers understand the importance and value of having an affiliate program. Over the years, affiliate marketing has proven to be both a significant sales driver for advertisers, as well ...
[Read More](/content/blog/affiliate-marketing-strategy-ensure-a-healthy-mix-of-publishers-to-grow-your-affiliate-program/index.html)
[Messaging Contextual Shortcuts](/content/blog/tag/messaging-contextual-shortcuts/index.html)
### [Messaging Contextual Shortcuts: The Hundred-Billion Dollar Facebook Killer?](/content/blog/messaging-contextual-shortcuts-the-hundred-billion-dollar-facebook-killer/index.html)
By [Shawn Conahan](/content/blog/author/shawn-conahan/index.html)
on
October 05, 2021
If the most important mobile interface of the future is messaging, and it is, then Facebook paying $16 beeelion dollars for WhatsApp seems like a bargain today, and it is.
[Read More](/content/blog/messaging-contextual-shortcuts-the-hundred-billion-dollar-facebook-killer/index.html)
[Press Release](/content/blog/tag/press-release/index.html)
### [Wildfire Appoints Michael Marcus to Board of Directors](/content/blog/wildfire-appoints-michael-marcus-to-board-of-directors/index.html)
By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)
on
September 28, 2021
E-commerce veterans Kerri Pollard and Adam Weiss also join the company’s board of advisors
[Read More](/content/blog/wildfire-appoints-michael-marcus-to-board-of-directors/index.html)
[Mobile Safari Extensions](/content/blog/tag/mobile-safari-extensions/index.html)
### [Apple, Your New Mobile Safari Extensions are Great. Can Opting-In Be Made Easier?](/content/blog/to-apple-your-new-mobile-safari-extensions-are-great-can-opting-in-be-made-easier/index.html)
By [Ian Miller](/content/blog/author/ian-miller/index.html)
on
September 21, 2021
At WWDC this year, Apple announced something that got a LOT of people excited: with iOS 15 and iPadOS 15, mobile Safari extensions would be available. For many years, extensions for desktop browsers ...
[Read More](/content/blog/to-apple-your-new-mobile-safari-extensions-are-great-can-opting-in-be-made-easier/index.html)
[Press Release](/content/blog/tag/press-release/index.html)
### [Wildfire Systems Launches the First White-Label Loyalty and Cashback Platform for Mobile Safari Browser Extensions on Apple’s iOS 15](/content/blog/wildfire-systems-launches-the-first-white-label-loyalty-and-cashback-platform-for-mobile-safari-browser-extensions-on-apples-ios-15/index.html)
By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)
on
September 15, 2021
The saving and investing app, Acorns becomes the first to leverage Wildfire’s platform for the mobile Safari browser
[Read More](/content/blog/wildfire-systems-launches-the-first-white-label-loyalty-and-cashback-platform-for-mobile-safari-browser-extensions-on-apples-ios-15/index.html)
[Press Release](/content/blog/tag/press-release/index.html)
### [Wildfire Systems Raises $15 Million Series A Round Led by TTV Capital and QED Investors](/content/blog/wildfire-series-a-funding/index.html)
By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)
on
September 13, 2021
Venture capital investment will fuel acceleration of white-label monetization platform for leading technology and financial services partners Solana Beach, Calif. – August 4, 2021 – Wildfire Systems ...
[Read More](/content/blog/wildfire-series-a-funding/index.html)
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