Wildfire Blog | Aurea Almeida (2)
Aurea Almeida
Aurea is our resident Client Marketing Guru. Her title at Wildfire is Senior Director, Client Marketing Strategy.
Launching Cashback Rewards Programs: Build a Marketing Plan For Maximum Program Adoption - Part 3
This post continues our series on building a marketing plan to launch your cashback rewards program and successfully drive adoption among your customers. (If you haven't had a chance to read them ...
Launching Cashback Rewards Programs: Build a Marketing Plan For Maximum Adoption - Part 2
In Part 1 of this series about marketing a new loyalty rewards program, I covered the importance of setting goals, knowing your customer, and understanding more about your real competition. Now, once ...
Launching Cashback Rewards Programs: Build a Marketing Plan For Maximum Program Adoption - Part 1
The top reason businesses fail to drive maximum product adoption of their cashback rewards program is the lack of product marketing.