# Erica Forrette

Erica is a strategic, hands-on marketing pro and the Senior Director of Marketing at Wildfire Systems.

### [Why Your Rewards Program Is Sitting on an Untapped Commerce Media Revenue Stream](/content/blog/rewards-program-commerce-media-revenue/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on June 05, 2026  
What if a rewards program could actually pay for itself, and then some?  
[Read More](/content/blog/rewards-program-commerce-media-revenue/index.html)

### [Why Merchant-Funded Loyalty Rewards Matter More in Today's Economic Environment](/content/blog/merchant-funded-loyalty-rewards-matter/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on April 14, 2026  
For today’s consumers, finding ways to save money is a top priority. Faced with inflation and average credit card interest rates exceeding 25%, a growing number of shoppers are tightening their belts ...  
[Read More](/content/blog/merchant-funded-loyalty-rewards-matter/index.html)

### [Maximizing Value: The Role of Browser Extensions as a Proactive Savings Tool](/content/blog/browser-extensions-proactive-savings-tools/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on November 14, 2025  
Consumers in 2025 are doubling down on value.  
[Read More](/content/blog/browser-extensions-proactive-savings-tools/index.html)

### [How to Structure Customer Loyalty Programs for Banks: Key Principles](/content/blog/how-to-structure-customer-loyalty-programs-banks/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on October 03, 2025  
With accelerated competition in the form of nimble fintechs and tools that make it easy to migrate accounts, plus higher-than-ever customer expectations, financial institutions face the need to make ...  
[Read More](/content/blog/how-to-structure-customer-loyalty-programs-banks/index.html)

### [What are the Benefits of Offering a Cashback Reward Program?](/content/blog/benefits-of-cashback-reward-program/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on July 25, 2025  
Due to regulatory changes as well as a changing competitive environment and evolving customer expectations, the banking industry is diversifying its traditional fee-based revenue models.  
[Read More](/content/blog/benefits-of-cashback-reward-program/index.html)

### [Why You Should Include a Shopping Portal as Part of Your Cashback Program](/content/blog/shopping-portal-in-your-cashback-program/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on May 09, 2025  
A simple and effective option to help enhance a cashback rewards program is by integrating a shopping portal (aka rewards directory, deal portal, or offer wall.) A shopping portal serves as a ...  
[Read More](/content/blog/shopping-portal-in-your-cashback-program/index.html)

### [How WCN Is a Different Type of Retail Media Platform](/content/blog/wcn-different-retail-media-platform/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on February 12, 2025  
To drive revenue in the current digital ad landscape, advertisers are constantly seeking new ways to capture customer attention, acquire new buyers, and ultimately drive incremental sales.  
[Read More](/content/blog/wcn-different-retail-media-platform/index.html)

### [How Cashback Browser Extensions Positively Impact Shopper Behavior (Infographic)](/content/blog/infographic-cashback-browser-extensions-shopper-behavior/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on November 05, 2024  
Despite many objectively positive US economic indicators (a historically low unemployment rate, record-setting stock market performance, and higher average wages), US consumers still seem to be ...  
[Read More](/content/blog/infographic-cashback-browser-extensions-shopper-behavior/index.html)

### [The Value-Added Financial Services Driving the Most Consumer Value (Infographic)](/content/blog/infographic-value-added-banking-services-customers-prefer/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on November 01, 2024  
In spite of positive US economic indicators, including a historically low unemployment rate, record-setting stock market performance, and higher average wages, consumers are still cautious. Driven by ...  
[Read More](/content/blog/infographic-value-added-banking-services-customers-prefer/index.html)

### [New Merchants Available for the 2024 Holiday Shopping Season](/content/blog/new-merchants-2024-holiday-shopping/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on October 24, 2024  
As we approach the 2024 holiday season, we're thrilled to share that our rewards platform has added many exciting new brands to our network.  
[Read More](/content/blog/new-merchants-2024-holiday-shopping/index.html)