# Erica Forrette

Erica is a strategic, hands-on marketing pro and the Senior Director of Marketing at Wildfire Systems.

### Why Your Rewards Program Is Sitting on an Untapped Commerce Media Revenue Stream

By [Erica Forrette](/content/blog/author/erica-forrette/index.html)  on June 05, 2026

What if a rewards program could actually pay for itself, and then some?

[Read More](/content/blog/rewards-program-commerce-media-revenue/index.html)

### Why Merchant-Funded Loyalty Rewards Matter More in Today's Economic Environment

By [Erica Forrette](/content/blog/author/erica-forrette/index.html)  on April 14, 2026

For today’s consumers, finding ways to save money is a top priority. Faced with inflation and average credit card interest rates exceeding 25%, a growing number of shoppers are tightening their belts ...

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### Maximizing Value: The Role of Browser Extensions as a Proactive Savings Tool

By [Erica Forrette](/content/blog/author/erica-forrette/index.html)  on November 14, 2025

Consumers in 2025 are doubling down on value.

[Read More](/content/blog/browser-extensions-proactive-savings-tools/index.html)

### How to Structure Customer Loyalty Programs for Banks: Key Principles

By [Erica Forrette](/content/blog/author/erica-forrette/index.html)  on October 03, 2025

With accelerated competition in the form of nimble fintechs and tools that make it easy to migrate accounts, plus higher-than-ever customer expectations, financial institutions face the need to make ...

[Read More](/content/blog/how-to-structure-customer-loyalty-programs-banks/index.html)

### What are the Benefits of Offering a Cashback Reward Program?

By [Erica Forrette](/content/blog/author/erica-forrette/index.html)  on July 25, 2025

Due to regulatory changes as well as a changing competitive environment and evolving customer expectations, the banking industry is diversifying its traditional fee-based revenue models.

[Read More](/content/blog/benefits-of-cashback-reward-program/index.html)

### Why You Should Include a Shopping Portal as Part of Your Cashback Program

By [Erica Forrette](/content/blog/author/erica-forrette/index.html)  on May 09, 2025

A simple and effective option to help enhance a cashback rewards program is by integrating a shopping portal (aka rewards directory, deal portal, or offer wall.) A shopping portal serves as a ...

[Read More](/content/blog/shopping-portal-in-your-cashback-program/index.html)

### How WCN Is a Different Type of Retail Media Platform

By [Erica Forrette](/content/blog/author/erica-forrette/index.html)  on February 12, 2025

To drive revenue in the current digital ad landscape, advertisers are constantly seeking new ways to capture customer attention, acquire new buyers, and ultimately drive incremental sales.

[Read More](/content/blog/wcn-different-retail-media-platform/index.html)

### How Cashback Browser Extensions Positively Impact Shopper Behavior (Infographic)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html)  on November 05, 2024

Despite many objectively positive US economic indicators (a historically low unemployment rate, record-setting stock market performance, and higher average wages), US consumers still seem to be ...

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### The Value-Added Financial Services Driving the Most Consumer Value (Infographic)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html)  on November 01, 2024

In spite of positive US economic indicators, including a historically low unemployment rate, record-setting stock market performance, and higher average wages, consumers are still cautious. Driven by ...

[Read More](/content/blog/infographic-value-added-banking-services-customers-prefer/index.html)

### New Merchants Available for the 2024 Holiday Shopping Season

By [Erica Forrette](/content/blog/author/erica-forrette/index.html)  on October 24, 2024

As we approach the 2024 holiday season, we're thrilled to share that our rewards platform has added many exciting new brands to our network.

[Read More](/content/blog/new-merchants-2024-holiday-shopping/index.html)