# Erica Forrette Erica is a strategic, hands-on marketing pro and the Senior Director of Marketing at Wildfire Systems. ### [Money20/20 USA 2024: Why This Year's Themes Matter for Banks & Fintechs](/content/blog/money2020-usa-2024-themes-banks-fintechs/index.html) By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on October 08, 2024 For this year’s Money20/20 USA show, the conference organizers have outlined five major themes that will shape the event, reflecting the latest challenges - and opportunities - in fintech, payments, ... [Read More](/content/blog/money2020-usa-2024-themes-banks-fintechs/index.html) ### [Why You Need a Bank-Grade Fintech Partner (Infographic)](/content/blog/why-you-need-a-bank-grade-fintech-platform-infographic/index.html) By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on March 27, 2024 Banking is one of the most highly-regulated industries on the planet. But did you know that any fintech working with a bank is accountable to the same regulations as that bank? [Read More](/content/blog/why-you-need-a-bank-grade-fintech-platform-infographic/index.html) ### [Wildfire Systems’ Rewards Platform Drives Nearly $600 Million in Online Purchases in 2023 for Merchants in Over 50 Countries](/content/blog/wildfire-systems-2023-results-600-million-online-purchases/index.html) By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on December 12, 2023 Company enables consumers to earn and save money which is essential in the current economy [Read More](/content/blog/wildfire-systems-2023-results-600-million-online-purchases/index.html) ### [Card-Linked Offers vs. Online Shopping Rewards: A Comparison (Infographic)](/content/blog/card-linked-offers-online-shopping-rewards-comparison/index.html) By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on November 30, 2023 Card-linked offers and online shopping rewards programs such as cashback rewards are incentives that businesses can use to drive customer behavior to achieve their goals. [Read More](/content/blog/card-linked-offers-online-shopping-rewards-comparison/index.html) ### [Helping Customers with Holiday Shopping: New Retailers on the Wildfire Platform](/content/blog/helping-customers-holiday-shopping-new-retailers-wildfire-platform/index.html) By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on October 27, 2023 Great news for our clients and their customers, just in time for holiday shopping. The Wildfire Merchant Development team is always securing new partnerships with notable e-commerce retailers, so ... [Read More](/content/blog/helping-customers-holiday-shopping-new-retailers-wildfire-platform/index.html) ### [Money20/20 USA 2023: The Main Themes and Why They Matter for Banks & Fintechs](/content/blog/money20/20-usa-2023-themes-banks-fintechs/index.html) By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on October 23, 2023 This year, the Money20/20 USA show in Las Vegas is focusing on the story in the banking/payments/fintech/FI industries, as told through four distinct chapters addressing the root of what’s happening ... [Read More](/content/blog/money20/20-usa-2023-themes-banks-fintechs/index.html) ### [Wildfire Systems and Shop Your Way Team Up to Provide Loyalty Program Members with More Opportunities to Earn Reward Points](/content/blog/wildfire-systems-partners-shop-your-way/index.html) By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on August 15, 2023 Wildfire-powered Chrome extension will enable millions of Shop Your Way members to turn cashback into points from more than 15,000 online merchants nationwide [Read More](/content/blog/wildfire-systems-partners-shop-your-way/index.html) ### [Wildfire Ranks No. 60 in the Inc. 5000 Boasting a Three-Year Revenue Growth Rate of Over 7,400%](/content/blog/wildfire-ranks-60-inc5000-2023/index.html) By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on August 15, 2023 SAN DIEGO – August 15, 2023 / PR Newswire /– Inc. revealed today that Wildfire Systems Inc., an innovative financial technology platform that powers reward programs, shopping companions, and content ... [Read More](/content/blog/wildfire-ranks-60-inc5000-2023/index.html) ### [How Cashback Rewards Programs Drive Banking Customer Engagement (Infographic)](/content/blog/how-cashback-rewards-programs-drive-banking-customer-engagement/index.html) By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on August 09, 2023 In light of ever-higher customer expectations and higher churn rates, it's imperative for financial institutions to devise a strategic approach to effectively engaging and retaining their customers. [Read More](/content/blog/how-cashback-rewards-programs-drive-banking-customer-engagement/index.html) ### [Cashback Rewards on Mobile: An Introduction to Wildfire’s iOS Safari Extensions and Android Alerts](/content/blog/cashback-rewards-on-mobile-ios-safari-extensions-android-notifications/index.html) By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on August 07, 2023 Given the ubiquity of smartphones in our lives, and the fact that 92% of internet users access the internet using a mobile phone of some kind, it’s no surprise that modern consumers simply expect to ... [Read More](/content/blog/cashback-rewards-on-mobile-ios-safari-extensions-android-notifications/index.html)