# Erica Forrette

Erica is a strategic, hands-on marketing pro and the Senior Director of Marketing at Wildfire Systems.

### [Wildfire Systems Launches RevenueEngine to Drive Monetization of Generative AI-Powered Offerings](/content/blog/wildfire-revenue-engine-monetize-generative-ai-economy/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on July 25, 2023

RevenueEngine is a first of its kind solution that provides companies on the forefront of AI innovation the ability to earn revenue from the content they create

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### [Economic Uncertainty Drives Behavior Changes (Infographic)](/content/blog/infographic-economic-uncertainty-behavior-changes/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on July 14, 2023

Amidst economic uncertainty, consumers are changing their shopping behaviors and placing more importance on ways to save money with digital tools. Our recent whitepaper, "Shopping in the New Normal: ...

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### [RBC's Loyalty Program Wins Top Honors at the 2023 International Loyalty Awards](/content/blog/rbc-loyalty-program-2023-international-loyalty-awards/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on July 06, 2023

Update: RBC won the prestigious "Loyalty Program of the Year (Americas)" award again in 2024! Congratulations RBC! Congratulations to Wildfire client, The Royal Bank of Canada (RBC). RBC's Avion ...

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### [Shopping Smarter, Not Harder (Infographic)](/content/blog/shopping-smarter-not-harder-infographic/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on July 03, 2023

Amidst ongoing inflation and high prices, consumers are changing their shopping behaviors. Our recent whitepaper, "Shopping in the New Normal: Responding to New Consumer Habits That Are Here to ...

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### [Don't Count Them Out: Why Cashback Browser Extensions Work for Merchants](/content/blog/why-browser-extensions-work-merchants/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on June 22, 2023

Technology continues to shape the way we live, work, and shop. One technological advancement that has become popular is browser extensions.

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### [Wildfire’s New Shopping Trends Report Indicates the Majority of Consumers Plan to Sustain Changes to Spending Behavior Amidst Economic Uncertainty](/content/blog/wildfire-systems-shopping-in-new-normal/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on June 13, 2023

Survey: 87% of consumers who changed shopping habits due to the economy say they plan to sustain those behavior changes going forward, pressuring banks and retailers to offer money-saving options

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### [Cashback Rewards Marketing: How To Use Boosted Offers in Your Cashback Program](/content/blog/cashback-rewards-marketing-boosted-offers/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on April 20, 2023

We've come up with a unique way to differentiate our clients' cashback rewards programs and help drive customer engagement, with a new program called Boosted Offers. With Boosted Offers, our clients ...

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### [The Easy Way to Add Digital Coupons to Your Customer Offering](/content/blog/add-digital-coupons/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on April 04, 2023

As consumers are increasingly concerned about price increases and their effect on household budgets, more and more of them are turning to digital coupons as a way to save more money when shopping ...

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### [Wildfire Systems Named Top 100 Retail Tech Company by CB Insights](/content/blog/wildfire-systems-top-100-retail-tech-cb-insights/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on March 21, 2023

Industry leading white-label shopping rewards platform recognized for helping retail brands increase digital customer engagement

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### [The Rise of Mobile Commerce in Online Shopping](/content/blog/rise-of-mobile-commerce-online-shopping/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on March 16, 2023

In Q4 2022, according to Comscore, mobile commerce sales set a new record. M-commerce accounted for 38% of the total online sales in Q4 2022, reaching a new all-time high of $127.5 billion.

[Read More](/content/blog/rise-of-mobile-commerce-online-shopping/index.html)