# Erica Forrette

Erica is a strategic, hands-on marketing pro and the Senior Director of Marketing at Wildfire Systems.

### [What Does a White-Label Loyalty Platform Do?](/content/blog/what-does-a-white-label-loyalty-platform-do/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on May 24, 2022

If a company is looking for an automated loyalty program solution but wants to avoid the development complexity, time it takes to build, and administrative overhead of a custom-built loyalty program, ...

[Read More](/content/blog/what-does-a-white-label-loyalty-platform-do/index.html)

### [Wildfire Employee Spotlight: Kristin Beers](/content/blog/employee-spotlight-kristin-beers/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on May 02, 2022

[Read More](/content/blog/employee-spotlight-kristin-beers/index.html)

### [Wildfire Employee Spotlight: Jason Fuentes](/content/blog/employee-spotlight-jason-fuentes/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on April 21, 2022

[Read More](/content/blog/employee-spotlight-jason-fuentes/index.html)

### [Wildfire Employee Spotlight: Anthony Cassell](/content/blog/employee-spotlight-anthony-cassel/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on March 25, 2022

[Read More](/content/blog/employee-spotlight-anthony-cassel/index.html)

### [With Shopping Companions, Timing is Everything](/content/blog/shopping-companions-timing-is-everything/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on March 22, 2022

Online shopping: people either love it or hate it. What can really make shoppers hate it is when they fill up their shopping cart, then spend 15 minutes hunting around for deals or coupons, visiting ...

[Read More](/content/blog/shopping-companions-timing-is-everything/index.html)

### [Wildfire Employee Spotlight: Frank Bae](/content/blog/employee-spotlight-frank-bae/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on March 03, 2022

[Read More](/content/blog/employee-spotlight-frank-bae/index.html)

### [Alternate Merchant Alerts: New to the Wildfire White-Label Cashback Platform](/content/blog/introducing-alternate-merchant-alerts/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on March 01, 2022

Wildfire has recently released a new feature for our white-label cashback rewards platform that will further improve the customer experience for shoppers. Named the Alternate Merchant Alert, this new ...

[Read More](/content/blog/introducing-alternate-merchant-alerts/index.html)

### [Four Things Banks Could Learn from Airline Loyalty Programs](/content/blog/four-things-banks-learn-airline-loyalty-programs/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on February 15, 2022

Frequent flyer programs are the granddaddy of modern loyalty programs. In all the years they’ve been around, they continue to excite, engage, and reward participants. Members not only receive ...

[Read More](/content/blog/four-things-banks-learn-airline-loyalty-programs/index.html)

### [Wildfire Employee Spotlight: Sarah Choung](/content/blog/employee-spotlight-sarah-choung/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on January 25, 2022

Welcome to the first post in our series highlighting our amazing team members and shining some light on the contributions of every individual at Wildfire.

[Read More](/content/blog/employee-spotlight-sarah-choung/index.html)

### [How To Generate Incremental Revenue with a Cashback Rewards Loyalty Program](/content/blog/how-to-generate-incremental-revenue-with-a-cashback-rewards-loyalty-program/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on January 18, 2022

Many businesses have identified the need to diversify where their revenue is coming from. Increasing customer lifetime value is a core objective of many digital-first businesses including app ...

[Read More](/content/blog/how-to-generate-incremental-revenue-with-a-cashback-rewards-loyalty-program/index.html)