# Erica Forrette

Erica is a strategic, hands-on marketing pro and the Senior Director of Marketing at Wildfire Systems.

### How to Enhance Customer Experience with a Custom Shopping Site

By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on January 04, 2022

One way companies, and financial services brands in particular, can convey the benefits of a cashback rewards program for their customers is through the addition of a custom shopping site or offer ...

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### Why Cash Should Be Your Loyalty Program Reward Currency

By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on December 22, 2021

Thousands of loyalty programs exist today, spanning a wide range of businesses. Over 90% of organizations in the travel & leisure industry have a reward program in place, according to estimates. ...

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### How to Use a Digital Coupon Platform to Enhance Your Product or Service

By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on December 07, 2021

Digital coupons have been around almost as long as the internet itself. Online shoppers know what they want - deals and discounts. Ninety-two percent of shoppers say they are “always” looking for ...

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### How Can a Browser Extension Enhance Your Current Cashback Loyalty Program?

By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on October 26, 2021

E-commerce rewards are the latest tool for financial institutions to implement as part of their loyalty programs to acquire and retain customers. Consumers now expect some sort of rewards / loyalty ...

[Read More](/content/blog/how-can-a-browser-extension-enhance-your-current-loyalty-program/index.html)