# Why Commerce Media is the Missing Piece in Your Retail Media Strategy

By [Hannah Sibersky](/content/blog/author/hannah-sibersky/index.html)  
on  
June 18, 2026

Retail media has become one of the most effective tools brands have for reaching high-intent shoppers. The numbers reflect it: U.S. retail media ad spend is projected to hit $107.6 billion this year, ...

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