# Michelle Wood Michelle oversees the merchant network side of the Wildfire Systems platform. Her team builds productive partnerships with online retailers and affiliate networks, bringing them into the Wildfire platform and improving their incremental revenue opportunities. With over 16 years of experience in digital media, affiliate marketing, and influencer media sales, Michelle has worked with many of the world’s most notable enterprise e-commerce companies to acquire new and loyal customers and exceed revenue targets with positive ROI. ### How Wildfire's Cashback Browser Extensions Boost Advertiser Exposure By [Michelle Wood](/content/blog/author/michelle-wood/index.html) on April 16, 2024 Affiliate marketing is often considered to be a "bottom-of-funnel" tactic, especially with publishers that deliver coupon codes or cashback rewards seen as effective conversion drivers. While this ... [Read More](/content/blog/wildfire-cashback-browser-extensions-boost-advertiser-exposure/index.html) ### Navigating the Diverse Browser Extension Landscape in Affiliate Marketing By [Michelle Wood](/content/blog/author/michelle-wood/index.html) on March 11, 2024 In the constantly-evolving affiliate marketing world, browser extensions remain powerful tools that shape consumer behavior and drive revenue for online retailers. Despite browser extensions’ growing ... [Read More](/content/blog/diverse-browser-extension-landscape-in-affiliate-marketing/index.html) ### The Business Value of Shopping Browser Extensions: Major New Findings from CJ By [Michelle Wood](/content/blog/author/michelle-wood/index.html) on January 02, 2024 A new study from CJ, one of the largest global affiliate marketing networks, and Namogoo, a customer journey platform, provides new, compelling data on the business value that browser extensions ... [Read More](/content/blog/business-value-shopping-browser-extensions-from-cj/index.html) ### Why Affiliate Marketing Network Compliance is So Important By [Michelle Wood](/content/blog/author/michelle-wood/index.html) on March 27, 2023 Wildfire assures clients that any cashback browser extension we power for them will have "affiliate network compliance." [Read More](/content/blog/affiliate-marketing-network-compliance/index.html) ### Why a Robust Merchant Network Matters for Successful Cashback Rewards Programs By [Michelle Wood](/content/blog/author/michelle-wood/index.html) on August 02, 2022 These days, with price increases at record levels, everyone is looking for ways to make their money go further when purchasing both necessities and non-essential items. Whether it’s immediate savings ... [Read More](/content/blog/robust-merchant-network-successful-cashback-rewards-programs/index.html) ### How to Succeed in Affiliate Marketing: Hiring for a Merchant Development Team By [Michelle Wood](/content/blog/author/michelle-wood/index.html) on April 12, 2022 Hiring in general is one of those classic balancing acts of art and science. It can be a little about luck, a little about a gut feeling you have, and a little about the candidates possessing the ... [Read More](/content/blog/succeed-in-affiliate-marketing-hiring-merchant-development-team/index.html) ### How We Keep Our White-Label Cashback Rewards Platform Full of Amazing High-Quality Merchants By [Michelle Wood](/content/blog/author/michelle-wood/index.html) on March 30, 2022 When building a white-label rewards program that has extensive reach and provides value almost anywhere a shopper might land, it’s critical to have a robust, high-quality portfolio of merchants in ... [Read More](/content/blog/keep-our-white-label-cashback-rewards-high-quality-merchants/index.html) ### Why It's Hard To Build a Cashback Rewards Program In-House, Part 1 By [Michelle Wood](/content/blog/author/michelle-wood/index.html) on March 09, 2022 To improve customer lifetime value and drive better customer engagement, a cashback loyalty program may make sense for your user base. But before you take this ball and run with it, you need to ... [Read More](/content/blog/hard-to-build-cashback-rewards-program-merchant-relationships/index.html) ### Affiliate Marketing Strategy: Ensure a Healthy Mix of Publishers to Grow Your Affiliate Program By [Michelle Wood](/content/blog/author/michelle-wood/index.html) on October 12, 2021 By now most marketers understand the importance and value of having an affiliate program. Over the years, affiliate marketing has proven to be both a significant sales driver for advertisers, as well ... [Read More](/content/blog/affiliate-marketing-strategy-ensure-a-healthy-mix-of-publishers-to-grow-your-affiliate-program/index.html)