### [Alternate Merchant Alerts: New to the Wildfire White-Label Cashback Platform](/content/blog/introducing-alternate-merchant-alerts/index.html) By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on March 01, 2022 Wildfire has recently released a new feature for our white-label cashback rewards platform that will further improve the customer experience for shoppers. Named the Alternate Merchant Alert, this new … [Read More](/content/blog/introducing-alternate-merchant-alerts/index.html) --- ### [Four Things Banks Could Learn from Airline Loyalty Programs](/content/blog/four-things-banks-learn-airline-loyalty-programs/index.html) By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on February 15, 2022 Frequent flyer programs are the granddaddy of modern loyalty programs. In all the years they’ve been around, they continue to excite, engage, and reward participants. Members not only receive … [Read More](/content/blog/four-things-banks-learn-airline-loyalty-programs/index.html) --- ### [Why "Super Apps" for Personal Finances Are Gaining Steam, and What It Means for Banking Loyalty](/content/blog/why-super-apps-personal-finances-gaining-steam-banking-loyalty/index.html) By [Jason Fuentes](/content/blog/author/jason-fuentes/index.html) on February 07, 2022 Just a few years ago, apps owned by Google and Meta (a.k.a. Facebook) accounted for 80% of the apps on our phones’ home screens: Facebook, Gmail, Instagram, YouTube, WhatsApp, Google Calendar, Maps, … [Read More](/content/blog/why-super-apps-personal-finances-gaining-steam-banking-loyalty/index.html) --- ### [Wildfire Employee Spotlight: Sarah Choung](/content/blog/employee-spotlight-sarah-choung/index.html) By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on January 25, 2022 Welcome to the first post in our series highlighting our amazing team members and shining some light on the contributions of every individual at Wildfire. [Read More](/content/blog/employee-spotlight-sarah-choung/index.html) --- ### [Deploying Secrets: Or, How I Learned to Stop Worrying and Embrace the Tooling](/content/blog/deploying-secrets-learned-stop-worrying-embrace-tooling/index.html) By [Kyle Kurz](/content/blog/author/kyle-kurz/index.html) on January 21, 2022 Introduction Secret management is hard. There, I said it. Leaked secrets in Slack channels, shared Google documents or accidental commits to a codebase are commonplace, daily occurrences at many … [Read More](/content/blog/deploying-secrets-learned-stop-worrying-embrace-tooling/index.html) --- ### [How To Generate Incremental Revenue with a Cashback Rewards Loyalty Program](/content/blog/how-to-generate-incremental-revenue-with-a-cashback-rewards-loyalty-program/index.html) By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on January 18, 2022 Many businesses have identified the need to diversify where their revenue is coming from. Increasing customer lifetime value is a core objective of many digital-first businesses including app … [Read More](/content/blog/how-to-generate-incremental-revenue-with-a-cashback-rewards-loyalty-program/index.html) --- ### [A Look Back at 2021 for Wildfire](/content/blog/a-look-back-at-2021-for-wildfire/index.html) By [Jordan Glazier](/content/blog/author/jordan-glazier/index.html) on January 14, 2022 For Wildfire, the theme was growth in 2021. Across all measures, we saw significant growth this past year. [Read More](/content/blog/a-look-back-at-2021-for-wildfire/index.html) --- ### [How to Enhance Customer Experience with a Custom Shopping Site](/content/blog/how-to-enhance-customer-experience-with-a-custom-shopping-site/index.html) By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on January 04, 2022 One way companies, and financial services brands in particular, can convey the benefits of a cashback rewards program for their customers is through the addition of a custom shopping site or offer … [Read More](/content/blog/how-to-enhance-customer-experience-with-a-custom-shopping-site/index.html) --- ### [Why Cash Should Be Your Loyalty Program Reward Currency](/content/blog/why-cash-should-be-your-loyalty-program-reward-currency/index.html) By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on December 22, 2021 Thousands of loyalty programs exist today, spanning a wide range of businesses. Over 90% of organizations in the travel & leisure industry have a reward program in place, according to estimates. … [Read More](/content/blog/why-cash-should-be-your-loyalty-program-reward-currency/index.html) --- ### [Wildfire Systems Achieved Record 2021 by Accelerating Growth of its White-Label Shopping Reward Programs](/content/blog/wildfire-systems-achieved-record-2021-by-accelerating-growth-of-its-white-label-shopping-reward-programs/index.html) By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html) on December 15, 2021 Expanded reach of merchant network by 67% and increased transaction velocity by 2,400% [Read More](/content/blog/wildfire-systems-achieved-record-2021-by-accelerating-growth-of-its-white-label-shopping-reward-programs/index.html)