### [How to Use a Digital Coupon Platform to Enhance Your Product or Service](/content/blog/how-to-use-a-digital-coupon-platform-to-enhance-your-product-or-service/index.html) By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on December 07, 2021 Digital coupons have been around almost as long as the internet itself. Online shoppers know what they want - deals and discounts. Ninety-two percent of shoppers say they are “always” looking for ... [Read More](/content/blog/how-to-use-a-digital-coupon-platform-to-enhance-your-product-or-service/index.html) ### [4 Types of Businesses You Didn't Know Could Benefit from a Cashback Rewards Loyalty Program](/content/blog/can-your-business-benefit-from-a-cash-back-reward-program/index.html) By [Jason Fuentes](/content/blog/author/jason-fuentes/index.html) on November 29, 2021 Loyalty and rewards programs have become extremely popular. According to HBR, 90% percent of leisure and hospitality companies, and more than 60% of all companies, offer some type of loyalty program. ... [Read More](/content/blog/can-your-business-benefit-from-a-cash-back-reward-program/index.html) ### [Wildfire Systems is First to Offer Coupon Auto-Apply Functionality in a White-Label Rewards and Loyalty Platform](/content/blog/wildfire-systems-is-first-to-offer-coupon-auto-apply-functionality-in-a-white-label-rewards-and-loyalty-platform/index.html) By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html) on November 16, 2021 New ‘Couponator’ feature enables financial institutions, retail brands and technology OEMs to deliver a more seamless customer experience to online shoppers [Read More](/content/blog/wildfire-systems-is-first-to-offer-coupon-auto-apply-functionality-in-a-white-label-rewards-and-loyalty-platform/index.html) ### [Want to Grow Your Affiliate Program? Become ITP Compliant!](/content/blog/want-to-grow-your-affiliate-program-become-itp-compliant/index.html) By [Ian Miller](/content/blog/author/ian-miller/index.html) on November 11, 2021 An overlooked tactic of growing your affiliate program is ensuring your site is compliant with all the major network and publisher requirements for customer privacy. In light of increased scrutiny ... [Read More](/content/blog/want-to-grow-your-affiliate-program-become-itp-compliant/index.html) ### [How Can a Browser Extension Enhance Your Current Cashback Loyalty Program?](/content/blog/how-can-a-browser-extension-enhance-your-current-loyalty-program/index.html) By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on October 26, 2021 E-commerce rewards are the latest tool for financial institutions to implement as part of their loyalty programs to acquire and retain customers. Consumers now expect some sort of rewards / loyalty ... [Read More](/content/blog/how-can-a-browser-extension-enhance-your-current-loyalty-program/index.html) ### [Cashback for Consumers: Card-linked Offers, Shopping Portals, Something Else?](/content/blog/cashback-for-consumers-card-linked-offers-shopping-portals-something-else/index.html) By [Shawn Conahan](/content/blog/author/shawn-conahan/index.html) on October 19, 2021 The economy is booming largely because consumers are, well, consuming. How and what people consume, is forever changed, and one key element is at the center of it all: e-commerce. [Read More](/content/blog/cashback-for-consumers-card-linked-offers-shopping-portals-something-else/index.html) ### [Affiliate Marketing Strategy: Ensure a Healthy Mix of Publishers to Grow Your Affiliate Program](/content/blog/affiliate-marketing-strategy-ensure-a-healthy-mix-of-publishers-to-grow-your-affiliate-program/index.html) By [Michelle Wood](/content/blog/author/michelle-wood/index.html) on October 12, 2021 By now most marketers understand the importance and value of having an affiliate program. Over the years, affiliate marketing has proven to be both a significant sales driver for advertisers, as well ... [Read More](/content/blog/affiliate-marketing-strategy-ensure-a-healthy-mix-of-publishers-to-grow-your-affiliate-program/index.html) ### [Messaging Contextual Shortcuts: The Hundred-Billion Dollar Facebook Killer?](/content/blog/messaging-contextual-shortcuts-the-hundred-billion-dollar-facebook-killer/index.html) By [Shawn Conahan](/content/blog/author/shawn-conahan/index.html) on October 05, 2021 If the most important mobile interface of the future is messaging, and it is, then Facebook paying $16 beeelion dollars for WhatsApp seems like a bargain today, and it is. [Read More](/content/blog/messaging-contextual-shortcuts-the-hundred-billion-dollar-facebook-killer/index.html) ### [Wildfire Appoints Michael Marcus to Board of Directors](/content/blog/wildfire-appoints-michael-marcus-to-board-of-directors/index.html) By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html) on September 28, 2021 E-commerce veterans Kerri Pollard and Adam Weiss also join the company’s board of advisors [Read More](/content/blog/wildfire-appoints-michael-marcus-to-board-of-directors/index.html) ### [Apple, Your New Mobile Safari Extensions are Great. Can Opting-In Be Made Easier?](/content/blog/to-apple-your-new-mobile-safari-extensions-are-great-can-opting-in-be-made-easier/index.html) By [Ian Miller](/content/blog/author/ian-miller/index.html) on September 21, 2021 At WWDC this year, Apple announced something that got a LOT of people excited: with iOS 15 and iPadOS 15, mobile Safari extensions would be available. For many years, extensions for desktop browsers ... [Read More](/content/blog/to-apple-your-new-mobile-safari-extensions-are-great-can-opting-in-be-made-easier/index.html)