### How to Maximize WCN ROAS with Premium Placements and Commission Increases

By [Lisa Belisle](/content/blog/author/lisa-belisle/index.html)  
on  
April 20, 2026

Most of us know that consumers generally try to avoid traditional ads. But those same shoppers will actively look for coupons, cash back, and loyalty rewards.

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### Why Merchant-Funded Loyalty Rewards Matter More in Today's Economic Environment

By [Erica Forrette](/content/blog/author/erica-forrette/index.html)  
on  
April 14, 2026

For today’s consumers, finding ways to save money is a top priority. Faced with inflation and average credit card interest rates exceeding 25%, a growing number of shoppers are tightening their belts ...

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### Wildfire Systems to Power Affiliate Monetization for Credit Key’s B2B Marketplace

By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)  
on  
March 30, 2026

Partnership enables Credit Key to add thousands of merchants to its B2B marketplace, creating a new revenue stream while helping brands reach high-value buyers

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### Rewards Program Marketing: Best Practices for Marketing Your Shopping Portal

By [Aurea Almeida](/content/blog/author/aurea-almeida/index.html)  
on  
March 20, 2026

For our clients, launching a shopping portal is a fantastic way to drive engagement, capture shopping behavior insights, and create new revenue streams. However, the rule of "build it and they will ...

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### Wildfire Systems Expands White-Label Shopping Portal Globally, Bringing Localized Shopping Rewards Experiences to International Markets

By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)  
on  
March 03, 2026

The hosted, fully-managed shopping portal is now live in 185 countries, offering access to over 10,000 international merchant programs

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### Unlock untapped revenue: Introducing the new Logged-Out Couponator feature

By [Brook Denny](/content/blog/author/brook-denny/index.html)  
on  
February 09, 2026

For Wildfire’s white-label shopping extension partners, the "unauthenticated user" represents a significant missed opportunity. Our data shows that approximately 1 in 10 users who install a client’s ...

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### How Browser Extensions Fuel App Engagement and Your Loyalty Ecosystem

By [Tristan Barnum](/content/blog/author/tristan-barnum/index.html)  
on  
January 19, 2026

For too long, the browser extension has been underestimated. It’s often viewed merely as a tactical add-on for delivering coupons or cashback, but in reality, the cashback rewards browser extension ...

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### Wildfire Accelerates Platform Momentum in 2025 with AI, Retail Media, and Self-Optimizing Commerce Intelligence

By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)  
on  
January 14, 2026

Company’s continued aggressive growth driven by new products and partnerships, unlocking smarter monetization for clients, advertisers, and consumers

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### How Banks Can Offer Rewards on AI-Assisted Shopping

By [Tristan Barnum](/content/blog/author/tristan-barnum/index.html)  
on  
January 08, 2026

If you haven’t been living under a rock this year, then you’ve heard about how the online shopping landscape is undergoing a rapid transformation on two fronts: 1) how customers conduct product ...

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### Built In Honors Wildfire Systems in Its Esteemed 2026 Best Places To Work Awards

By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)  
on  
January 06, 2026

Wildfire Earns #59 on Built In's Best Places to Work in San Diego List San Diego, Calif. // January 6, 2026 — Wildfire Systems, an innovative financial technology platform that powers loyalty and ...

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