### [How Competitive Conquesting Benefits Customers](/content/blog/how-competitive-conquesting-benefits-customers/index.html)

By [Andrew Jurgenson](/content/blog/author/andrew-jurgenson/index.html) on December 01, 2025

Navigating the online shopping world can sometimes feel like a treasure hunt, with shoppers constantly searching for the best deals and offers. But Competitive Conquesting, available through the ...

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### [Wildfire Systems Receives 2025 Generative AI Expo Product of the Year Award](/content/blog/wildfire-systems-revenueengine-2025-generative-ai-product-of-year/index.html)

By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html) on November 20, 2025

RevenueEngine Recognized for Industry Innovation

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### [Maximizing Value: The Role of Browser Extensions as a Proactive Savings Tool](/content/blog/browser-extensions-proactive-savings-tools/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on November 14, 2025

Consumers in 2025 are doubling down on value.

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### [Q4 2025 Holiday Cashback Merchants Now Live on Wildfire’s Rewards Platform](/content/blog/new-merchants-wildfire-network-q4-2025/index.html)

By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html) on November 06, 2025

As the U.S. holiday shopping season gets underway, Wildfire’s cashback and rewards merchant network continues to grow, giving financial institutions, fintech partners, and their customers even more ...

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### [Best Practices for Soliciting Chrome Web Store Reviews for Cashback Browser Extensions (Infographic)](/content/blog/best-practices-chrome-web-store-reviews-cashback-browser-extensions-infographic/index.html)

By [Aurea Almeida](/content/blog/author/aurea-almeida/index.html) on October 31, 2025

Getting a high number of positive user reviews for your cashback rewards browser extension isn’t just a vanity metric. Good reviews will also help your extension installs grow!

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### [Bold.org Partners with Wildfire to Launch First Debit Card Rewards Program for Purchases on AI Platforms Including ChatGPT and Gemini](/content/blog/bold-org-partner-wildfire-first-debit-card-reward-ai-assisted-shopping/index.html)

By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html) on October 27, 2025

The first debit card to reward purchases made on major AI platforms, Bold program enables students to reduce the burden of student loan debt by shopping on their favorite AI platform.

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### [How to Structure Customer Loyalty Programs for Banks: Key Principles](/content/blog/how-to-structure-customer-loyalty-programs-banks/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on October 03, 2025

With accelerated competition in the form of nimble fintechs and tools that make it easy to migrate accounts, plus higher-than-ever customer expectations, financial institutions face the need to make ...

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### [Black Friday and Cyber Monday 2025: Your Blueprint for Maximizing Cashback Rewards and Engagement](/content/blog/maximize-cashback-programs-black-friday-cyber-monday-2025/index.html)

By [Jennifer Blanton](/content/blog/author/jennifer-blanton/index.html) on September 17, 2025

Black Friday and Cyber Monday (BFCM) have evolved into a weeks-long shopping event, with deals appearing as early as the end of October. BFCM, technically covering Thanksgiving to the Monday after...

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### [Three Types of Competitive Conquesting Campaigns: Tailored Tactics for Every Merchant](/content/blog/competitive-conquesting-campaigns-merchants/index.html)

By [Andrew Jurgenson](/content/blog/author/andrew-jurgenson/index.html) on September 16, 2025

A one-size-fits-all marketing approach often falls short when trying to capture competitor traffic. Generic, untargeted ads can fail to engage shoppers at the crucial moments when they are actively ...

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### [Survey: AI and Agentic Commerce Gain Ground, But Adoption Hinges on Savings and Consumer Protections](/content/blog/wildfire-2025-consumer-survey-press-release/index.html)

By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html) on September 08, 2025

Latest shopping trends survey by Wildfire Systems finds that more than one-third of AI users use it for online shopping; 20% are very comfortable letting AI shop for them.

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