### Navigating the Diverse Browser Extension Landscape in Affiliate Marketing By [Michelle Wood](/content/blog/author/michelle-wood/index.html) on March 11, 2024 In the constantly-evolving affiliate marketing world, browser extensions remain powerful tools that shape consumer behavior and drive revenue for online retailers. Despite browser extensions’ growing ... [Read More](/content/blog/diverse-browser-extension-landscape-in-affiliate-marketing/index.html) ### Banking on Shopping Rewards: Why Financial Institutions Are Prioritizing These Rewards Programs By [Kayla Trautwein](/content/blog/author/kayla-trautwein/index.html) on February 14, 2024 The shopping rewards space just got more competitive with the launch of Citi ShopSM, Citi’s new shopping rewards program. This marks the first major product launch in this category by a large ... [Read More](/content/blog/banking-on-shopping-rewards-programs/index.html) ### Marketing Your Rewards Browser Extension in the Chrome Web Store: Best Practices By [Jennifer Blanton](/content/blog/author/jennifer-blanton/index.html) on February 08, 2024 Update May 2025: Make sure your extension meets the new requirements for affiliate relationship disclosure - read our guide. With over 200,000 extensions in the Chrome Web Store (CWS), it can be ... [Read More](/content/blog/marketing-your-rewards-browser-extension-chrome-web-store/index.html) ### Wildfire’s Loyalty, Cashback, and Rewards Platform Powers the New Citi Shop℠ Shopping Desktop Browser Extension for Eligible Citi Cardmembers By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html) on January 23, 2024 We are thrilled to be working with Citi on their new shopping browser extension, Citi Shop℠, which is powered by Wildfire Systems Inc. [Read More](/content/blog/wildfire-rewards-platform-powers-citi-shop/index.html) ### Making Loyalty Pay For Itself With Online Shopping Rewards - A Tale of 3 P&L’s By [Shawn Conahan](/content/blog/author/shawn-conahan/index.html) on January 11, 2024 Acknowledgements: I owe many thanks to Michael Marcus (Senior Advisor, BCG and Wildfire Board Member) for collaborating with me to expand on the concept of online shopping rewards as a core component ... [Read More](/content/blog/making-loyalty-pay-with-online-shopping-rewards/index.html) ### Built In Honors Wildfire Systems in Its Esteemed 2024 "Best Places To Work" Awards By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html) on January 09, 2024 SAN DIEGO – January 9, 2024 -- Wildfire Systems Inc., a financial technology platform that powers white label loyalty and rewards programs, today announced that it has been honored by Built In for ... [Read More](/content/blog/built-in-wildfire-systems-2024-best-places-to-work-awards/index.html) ### The Business Value of Shopping Browser Extensions: Major New Findings from CJ By [Michelle Wood](/content/blog/author/michelle-wood/index.html) on January 02, 2024 A new study from CJ, one of the largest global affiliate marketing networks, and Namogoo, a customer journey platform, provides new, compelling data on the business value that browser extensions ... [Read More](/content/blog/business-value-shopping-browser-extensions-from-cj/index.html) ### The End of Third-Party Cookies - For Real. What Online Retailers Need to Know By [Ian Miller](/content/blog/author/ian-miller/index.html) on December 18, 2023 It’s official: Google recently announced that Chrome will phase out support for third-party cookies, aka 3P cookies, over the next year. [Read More](/content/blog/end-third-party-cookies-what-online-retailers-must-know/index.html) ### Wildfire Systems’ Rewards Platform Drives Nearly $600 Million in Online Purchases in 2023 for Merchants in Over 50 Countries By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on December 12, 2023 Company enables consumers to earn and save money which is essential in the current economy [Read More](/content/blog/wildfire-systems-2023-results-600-million-online-purchases/index.html) ### How Wildfire Cashback Browser Extensions Help Recapture Affiliate Marketing Attribution By [Andrew Jurgenson](/content/blog/author/andrew-jurgenson/index.html) on December 11, 2023 Sometimes our clients’ customers activate cashback through a Wildfire-powered cashback browser extension, only to later lose out on earning rewards if the attribution for the sale gets lost along the ... [Read More](/content/blog/wildfire-cashback-browser-extensions-recapture-affiliate-marketing-attribution/index.html)