### Card-Linked Offers vs. Online Shopping Rewards: A Comparison (Infographic)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on  
November 30, 2023

Card-linked offers and online shopping rewards programs such as cashback rewards, are incentives that businesses can use to drive customer behavior to achieve their goals.

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### Securing Access. Without Secrets.

By [Kyle Kurz](/content/blog/author/kyle-kurz/index.html)
on  
November 06, 2023

Passkeys are all the rage these days, for obvious reasons. The idea of replacing a complex (or worse, reused) password you must remember with a unique generated secret stored on your machine for each ...

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### Helping Customers with Holiday Shopping: New Retailers on the Wildfire Platform

By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on  
October 27, 2023

Great news for our clients and their customers, just in time for holiday shopping. The Wildfire Merchant Development team is always securing new partnerships with notable e-commerce retailers, so ...

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### Money20/20 USA 2023: The Main Themes and Why They Matter for Banks & Fintechs

By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on  
October 23, 2023

This year, the Money20/20 USA show in Las Vegas is focusing on the story in the banking/payments/fintech/FI industries, as told through four distinct chapters addressing the root of what’s happening ...

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### Black Friday and Cyber Monday: Optimize Your Cashback Rewards Marketing Strategy for Holiday Shopping

By [Jennifer Blanton](/content/blog/author/jennifer-blanton/index.html)
on  
October 13, 2023

As you probably know, Black Friday / Cyber Monday is the shopping weekend from Thanksgiving to the Monday after, and is one of the highest-volume shopping “holidays” of the year. Discounts and deals ...

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### PayPal Honey:  Marketing & Customer Acquisition Strategy Insights

By [Jennifer Blanton](/content/blog/author/jennifer-blanton/index.html)
on  
October 05, 2023

Here at Wildfire, as we continue our research into the best ways to successfully market browser extensions for cashback rewards and coupons, in this post we analyze the marketing and customer ...

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### How To Market Your Cashback Browser Extension To Today's Cross-Platform Consumer

By [Aurea Almeida](/content/blog/author/aurea-almeida/index.html)
on  
September 22, 2023

Today’s consumers are shopping anywhere and everywhere. Gone are the days when customers only shopped on their desktops. Smart shoppers now seamlessly switch between devices, engaging with brands ...

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### Creative Ways Wildfire Clients Leverage Our Merchant Offer Datafeeds

By [Kayla Trautwein](/content/blog/author/kayla-trautwein/index.html)
on  
September 07, 2023

Besides building white-label browser extensions that enable our clients to offer shopping rewards and digital coupons to their customers, we also offer “direct access” to our aggregated merchant ...

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### Boosting Banks' Unit Economics: How Cashback Rewards Help Drive Consumer Value and Profitability

By [Nancy Bacon](/content/blog/author/nancy-bacon/index.html)
on  
August 21, 2023

With margin pressure from increasing customer acquisition and retention costs, banks are increasingly focusing on improving their unit economics to optimize profitability and ensure sustainable ...

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### Wildfire Systems and Shop Your Way Team Up to Provide Loyalty Program Members with More Opportunities to Earn Reward Points

By [Erica Forrette](/content/blog/author/erica-forrette/index.html)
on  
August 15, 2023

Wildfire-powered Chrome extension will enable millions of Shop Your Way members to turn cashback into points from more than 15,000 online merchants nationwide

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