## The Network Compliance Checklist Every Affiliate-Linked Tool Needs

By [Neil Jones](/content/blog/author/neil-jones/index.html)  
on  
July 17, 2026

Building a cashback browser extension, shopping companion, or any tool that touches affiliate links comes with a responsibility that goes beyond good user experience. It means complying with all the ...

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### Why Commerce Media is the Missing Piece in Your Retail Media Strategy

By [Hannah Sibersky](/content/blog/author/hannah-sibersky/index.html)  
on  
June 18, 2026

Retail media has become one of the most effective tools brands have for reaching high-intent shoppers. The numbers reflect it: U.S. retail media ad spend is projected to hit $107.6 billion this year, ...

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### How to Maximize WCN ROAS with Premium Placements and Commission Increases

By [Lisa Belisle](/content/blog/author/lisa-belisle/index.html)  
on  
April 20, 2026

Most of us know that consumers generally try to avoid traditional ads. But those same shoppers will actively look for coupons, cash back, and loyalty rewards.

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### Three Types of Competitive Conquesting Campaigns: Tailored Tactics for Every Merchant

By [Andrew Jurgenson](/content/blog/author/andrew-jurgenson/index.html)  
on  
September 16, 2025

A one-size-fits-all marketing approach often falls short when trying to capture competitor traffic. Generic, untargeted ads can fail to engage shoppers at the crucial moments when they are actively ...

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### How WCN Is a Different Type of Retail Media Platform

By [Erica Forrette](/content/blog/author/erica-forrette/index.html)  
on  
February 12, 2025

To drive revenue in the current digital ad landscape, advertisers are constantly seeking new ways to capture customer attention, acquire new buyers, and ultimately drive incremental sales.

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### How Cashback Browser Extensions Positively Impact Shopper Behavior (Infographic)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html)  
on  
November 05, 2024

Despite many objectively positive US economic indicators (a historically low unemployment rate, record-setting stock market performance, and higher average wages), US consumers still seem to be ...

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### How Wildfire's Cashback Browser Extensions Boost Advertiser Exposure

By [Michelle Wood](/content/blog/author/michelle-wood/index.html)  
on  
April 16, 2024

Affiliate marketing is often considered to be a "bottom-of-funnel" tactic, especially with publishers that deliver coupon codes or cashback rewards seen as effective conversion drivers. While this ...

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### The Business Value of Shopping Browser Extensions: Major New Findings from CJ

By [Michelle Wood](/content/blog/author/michelle-wood/index.html)  
on  
January 02, 2024

A new study from CJ, one of the largest global affiliate marketing networks, and Namogoo, a customer journey platform, provides new, compelling data on the business value that browser extensions ...

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### The End of Third-Party Cookies - For Real. What Online Retailers Need to Know

By [Ian Miller](/content/blog/author/ian-miller/index.html)  
on  
December 18, 2023

It’s official: Google recently announced that Chrome will phase out support for third-party cookies, aka 3P cookies, over the next year.

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### Why Affiliate Marketing Network Compliance is So Important

By [Michelle Wood](/content/blog/author/michelle-wood/index.html)  
on  
March 27, 2023

Wildfire assures clients that any cashback browser extension we power for them will have "affiliate network compliance."

[Read More](/content/blog/affiliate-marketing-network-compliance/index.html)