## How Wildfire's Cashback Browser Extensions Boost Advertiser Exposure

By [Michelle Wood](/content/blog/author/michelle-wood/index.html)  
on  
April 16, 2024

Affiliate marketing is often considered to be a "bottom-of-funnel" tactic, especially with publishers that deliver coupon codes or cashback rewards seen as effective conversion drivers. While this ...

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### Alternate Merchant Alerts: New to the Wildfire White-Label Cashback Platform

By [Erica Forrette](/content/blog/author/erica-forrette/index.html)  
on  
March 01, 2022

Wildfire has recently released a new feature for our white-label cashback rewards platform that will further improve the customer experience for shoppers. Named the Alternate Merchant Alert, this new ...

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