## [How Banks Can Offer Rewards on AI-Assisted Shopping](/content/blog/banks-offer-rewards-ai-assisted-shopping/index.html)

By [Tristan Barnum](/content/blog/author/tristan-barnum/index.html) on January 08, 2026

If you haven’t been living under a rock this year, then you’ve heard about how the online shopping landscape is undergoing a rapid transformation on two fronts: 1) how customers conduct product ...

[Read More](/content/blog/banks-offer-rewards-ai-assisted-shopping/index.html)

### [How to Structure Customer Loyalty Programs for Banks: Key Principles](/content/blog/how-to-structure-customer-loyalty-programs-banks/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on October 03, 2025

With accelerated competition in the form of nimble fintechs and tools that make it easy to migrate accounts, plus higher-than-ever customer expectations, financial institutions face the need to make ...

[Read More](/content/blog/how-to-structure-customer-loyalty-programs-banks/index.html)

### [UDAAP Compliance: What It Means for Banks and Cashback Rewards Programs](/content/blog/udaap-compliance-banks-cashback-rewards-programs/index.html)

By [Michele Maley](/content/blog/author/michele-maley/index.html) on January 09, 2025

In the financial services industry, trust is the most critical consideration. To safeguard consumer interests and promote ethical business practices, the Dodd-Frank Act introduced UDAAP - short for ...

[Read More](/content/blog/udaap-compliance-banks-cashback-rewards-programs/index.html)

### [The Value-Added Financial Services Driving the Most Consumer Value (Infographic)](/content/blog/infographic-value-added-banking-services-customers-prefer/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on November 01, 2024

In spite of positive US economic indicators, including a historically low unemployment rate, record-setting stock market performance, and higher average wages, consumers are still cautious. Driven by ...

[Read More](/content/blog/infographic-value-added-banking-services-customers-prefer/index.html)

### [Money20/20 USA 2024: Why This Year's Themes Matter for Banks & Fintechs](/content/blog/money2020-usa-2024-themes-banks-fintechs/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on October 08, 2024

For this year’s Money20/20 USA show, the conference organizers have outlined five major themes that will shape the event, reflecting the latest challenges - and opportunities - in fintech, payments, ...

[Read More](/content/blog/money2020-usa-2024-themes-banks-fintechs/index.html)

### [How Payment Autofill Benefits Consumers, Banks, and Merchants](/content/blog/payment-autofill-benefits-consumers-banks-merchants/index.html)

By [Kayla Trautwein](/content/blog/author/kayla-trautwein/index.html) on April 01, 2024

In the interest of retaining “wallet primacy” and making sure their card is the first consumers reach for when shopping online, banks and credit card issuers have a strong interest in simplifying the ...

[Read More](/content/blog/payment-autofill-benefits-consumers-banks-merchants/index.html)

### [Why You Need a Bank-Grade Fintech Partner (Infographic)](/content/blog/why-you-need-a-bank-grade-fintech-platform-infographic/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on March 27, 2024

Banking is one of the most highly-regulated industries on the planet. But did you know that any fintech working with a bank is accountable to the same regulations as that bank?

[Read More](/content/blog/why-you-need-a-bank-grade-fintech-platform-infographic/index.html)

### [Banking on Shopping Rewards: Why Financial Institutions Are Prioritizing These Rewards Programs](/content/blog/banking-on-shopping-rewards-programs/index.html)

By [Kayla Trautwein](/content/blog/author/kayla-trautwein/index.html) on February 14, 2024

The shopping rewards space just got more competitive with the launch of Citi ShopSM, Citi’s new shopping rewards program. This marks the first major product launch in this category by a large ...

[Read More](/content/blog/banking-on-shopping-rewards-programs/index.html)

### [Wildfire’s Loyalty, Cashback, and Rewards Platform Powers the New Citi Shop℠ Shopping Desktop Browser Extension for Eligible Citi Cardmembers](/content/blog/wildfire-rewards-platform-powers-citi-shop/index.html)

By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html) on January 23, 2024

We are thrilled to be working with Citi on their new shopping browser extension, Citi Shop℠, which is powered by Wildfire Systems Inc.

[Read More](/content/blog/wildfire-rewards-platform-powers-citi-shop/index.html)

### [Boosting Banks' Unit Economics: How Cashback Rewards Help Drive Consumer Value and Profitability](/content/blog/banks-unit-economics-cashback-rewards/index.html)

By [Nancy Bacon](/content/blog/author/nancy-bacon/index.html) on August 21, 2023

With margin pressure from increasing customer acquisition and retention costs, banks are increasingly focusing on improving their unit economics to optimize profitability and ensure sustainable ...

[Read More](/content/blog/banks-unit-economics-cashback-rewards/index.html)