## Stop Saving Your Best Rewards Program Incentives for Later

By [Aurea Almeida](/content/blog/author/aurea-almeida/index.html) on July 07, 2026

When launching a cashback rewards program, the instinct is often to treat it like a slow build. Companies get it live, then ramp up marketing over time.

[Read More](/content/blog/incentives-rewards-program-launch/index.html)

### How to Build a High-Performing Rewards Program Email Strategy

By [Aurea Almeida](/content/blog/author/aurea-almeida/index.html) on May 26, 2026

A well-designed email program is one of the most powerful tools in your rewards program arsenal, but only if it's built with intention. Here's what separates programs that drive real engagement from ...

[Read More](/content/blog/how-to-build-rewards-program-email-strategy/index.html)

### Rewards Program Marketing: Best Practices for Marketing Your Shopping Portal

By [Aurea Almeida](/content/blog/author/aurea-almeida/index.html) on March 20, 2026

For our clients, launching a shopping portal is a fantastic way to drive engagement, capture shopping behavior insights, and create new revenue streams. However, the rule of "build it and they will ...

[Read More](/content/blog/rewards-program-marketing-shopping-portal/index.html)

### Q4 2025 Holiday Cashback Merchants Now Live on Wildfire’s Rewards Platform

By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html) on November 06, 2025

As the U.S. holiday shopping season gets underway, Wildfire’s cashback and rewards merchant network continues to grow, giving financial institutions, fintech partners, and their customers even more ...

[Read More](/content/blog/new-merchants-wildfire-network-q4-2025/index.html)

### Best Practices for Soliciting Chrome Web Store Reviews for Cashback Browser Extensions (Infographic)

By [Aurea Almeida](/content/blog/author/aurea-almeida/index.html) on October 31, 2025

Getting a high number of positive user reviews for your cashback rewards browser extension isn’t just a vanity metric. Good reviews will also help your extension installs grow!

[Read More](/content/blog/best-practices-chrome-web-store-reviews-cashback-browser-extensions-infographic/index.html)

### Black Friday and Cyber Monday 2025: Your Blueprint for Maximizing Cashback Rewards and Engagement

By [Jennifer Blanton](/content/blog/author/jennifer-blanton/index.html) on September 17, 2025

Black Friday and Cyber Monday (BFCM) have evolved into a weeks-long shopping event, with deals appearing as early as the end of October. BFCM, technically covering Thanksgiving to the Monday after, ...

[Read More](/content/blog/maximize-cashback-programs-black-friday-cyber-monday-2025/index.html)

### The Value of Early Engagement in Cashback Rewards Programs

By [Stephanie Cruz](/content/blog/author/stephanie-cruz/index.html) on August 21, 2025

For companies implementing cashback rewards programs, maximizing Customer Lifetime Value (LTV) is paramount. A key question for companies offering shopping rewards programs is how to strategically ...

[Read More](/content/blog/the-value-of-early-engagement-in-cashback-rewards-programs/index.html)

### Rakuten’s Cashback Program: Marketing & Customer Engagement Strategy Insights

By [Jennifer Blanton](/content/blog/author/jennifer-blanton/index.html) on July 01, 2025

At Wildfire, we're dedicated to uncovering the most effective cashback program marketing strategies to guide our clients in building data-driven and customer-centric campaigns. In previous posts, ...

[Read More](/content/blog/rakuten-cashback-program-marketing-insights/index.html)

### Why You Should Include a Shopping Portal as Part of Your Cashback Program

By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on May 09, 2025

A simple and effective option to help enhance a cashback rewards program is by integrating a shopping portal (aka rewards directory, deal portal, or offer wall.) A shopping portal serves as a ...

[Read More](/content/blog/shopping-portal-in-your-cashback-program/index.html)

### The Importance of Incentives for Rewards Program Participation

By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html) on April 24, 2025

Getting users interested is just the first part of creating a successful cashback rewards program. Retaining these users means turning their initial interest into real engagement and lasting loyalty.

[Read More](/content/blog/incentives-rewards-program-participation/index.html)