### Strategic Considerations for a Cashback Rewards Program ROI Model

By [Michele Maley](/content/blog/author/michele-maley/index.html)  
on  
June 28, 2022  
  
Before entering any sort of partnership, the companies on both sides usually want to understand the partnership's potential value and return on their investment. Creating an ROI model for a cashback ...

### What Do Customers Want From a Loyalty Rewards Program?

By [Erica Forrette](/content/blog/author/erica-forrette/index.html)  
on  
June 15, 2022  
  
The backbone of any customer loyalty program is in the name itself: the customer! Although typically, the key reason why a company launches a customer rewards program is to drive business objectives ...

### Why Do Merchants Participate in Enterprise Cashback Programs?

By [Erica Forrette](/content/blog/author/erica-forrette/index.html)  
on  
June 07, 2022  
  
As an advertiser, a company might already be running an online affiliate marketing program. Which is great, because as a performance marketing channel, affiliate programs are proven to be an ...

### How To Use Cashback Rewards Programs to Boost Customer Acquisition

By [Erica Forrette](/content/blog/author/erica-forrette/index.html)  
on  
May 31, 2022  
  
Companies often view loyalty programs as strictly being a customer retention strategy. While they are a powerful way to increase customer lifetime value and strengthen customer relationships, they ...

### What Does a White-Label Loyalty Platform Do?

By [Erica Forrette](/content/blog/author/erica-forrette/index.html)  
on  
May 24, 2022  
  
If a company is looking for an automated loyalty program solution but wants to avoid the development complexity, time it takes to build, and administrative overhead of a custom-built loyalty program, ...

### How Cashback Rewards Can Complement Card-Linked Offer Programs, Part 1: What's the Difference?

By [Jason Fuentes](/content/blog/author/jason-fuentes/index.html)   
on  
May 12, 2022  
  
As a partner to financial institutions and card issuers, we often come across card-linked offer (“CLO”) solutions.

### How We Keep Our White-Label Cashback Rewards Platform Full of Amazing High-Quality Merchants

By [Michelle Wood](/content/blog/author/michelle-wood/index.html)  
on  
March 30, 2022  
  
When building a white-label rewards program that has extensive reach and provides value almost anywhere a shopper might land, it’s critical to have a robust, high-quality portfolio of merchants in ...

### Why It's Hard To Build a Cashback Rewards Program In-House, Part 1

By [Michelle Wood](/content/blog/author/michelle-wood/index.html)  
on  
March 09, 2022  
  
To improve customer lifetime value and drive better customer engagement, a cashback loyalty program may make sense for your user base. But before you take this ball and run with it, you need to ...

### Alternate Merchant Alerts: New to the Wildfire White-Label Cashback Platform

By [Erica Forrette](/content/blog/author/erica-forrette/index.html)  
on  
March 01, 2022  
  
Wildfire has recently released a new feature for our white-label cashback rewards platform that will further improve the customer experience for shoppers. Named the Alternate Merchant Alert, this new ...

### How To Generate Incremental Revenue with a Cashback Rewards Loyalty Program

By [Erica Forrette](/content/blog/author/erica-forrette/index.html)  
on  
January 18, 2022  
  
Many businesses have identified the need to diversify where their revenue is coming from. Increasing customer lifetime value is a core objective of many digital-first businesses including app ...