## Stop Saving Your Best Rewards Program Incentives for Later

By [Aurea Almeida](/content/blog/author/aurea-almeida/index.html)
on

July 07, 2026

When launching a cashback rewards program, the instinct is often to treat it like a slow build. Companies get it live, then ramp up marketing over time.

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### How to Build a High-Performing Rewards Program Email Strategy

By [Aurea Almeida](/content/blog/author/aurea-almeida/index.html)
on

May 26, 2026

A well-designed email program is one of the most powerful tools in your rewards program arsenal, but only if it's built with intention. Here's what separates programs that drive real engagement from ...

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### How Browser Extensions Fuel App Engagement and Your Loyalty Ecosystem

By [Tristan Barnum](/content/blog/author/tristan-barnum/index.html)
on

January 19, 2026

For too long, the browser extension has been underestimated. It’s often viewed merely as a tactical add-on for delivering coupons or cashback, but in reality, the cashback rewards browser extension ...

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### Best Practices for Soliciting Chrome Web Store Reviews for Cashback Browser Extensions (Infographic)

By [Aurea Almeida](/content/blog/author/aurea-almeida/index.html)
on

October 31, 2025

Getting a high number of positive user reviews for your cashback rewards browser extension isn’t just a vanity metric. Good reviews will also help your extension installs grow!

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### Black Friday and Cyber Monday 2025: Your Blueprint for Maximizing Cashback Rewards and Engagement

By [Jennifer Blanton](/content/blog/author/jennifer-blanton/index.html)
on

September 17, 2025

Black Friday and Cyber Monday (BFCM) have evolved into a weeks-long shopping event, with deals appearing as early as the end of October. BFCM, technically covering Thanksgiving to the Monday after, ...

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### Rakuten’s Cashback Program: Marketing & Customer Engagement Strategy Insights

By [Jennifer Blanton](/content/blog/author/jennifer-blanton/index.html)
on

July 01, 2025

At Wildfire, we're dedicated to uncovering the most effective cashback program marketing strategies to guide our clients in building data-driven and customer-centric campaigns. In previous posts, ...

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### How To Maximize Your Q4 Rewards Program Marketing Strategy: 2024 Holiday Shopping Season Insights

By [Jennifer Blanton](/content/blog/author/jennifer-blanton/index.html)
on

September 26, 2024

As we approach the busy Q4 shopping season, it's crucial for companies with shopping rewards programs to fine-tune their marketing strategies to make the most of this lucrative period by driving ...

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### How to Give Cashback Rewards To Your Customers: Help Your Customers Redeem their Cashback

By [Michele Maley](/content/blog/author/michele-maley/index.html)
on

August 09, 2024

For today's consumers, the differentiation factor cashback adds for your business and the value provided to consumers can significantly enhance loyalty and customer satisfaction.

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### Black Friday and Cyber Monday: Optimize Your Cashback Rewards Marketing Strategy for Holiday Shopping

By [Jennifer Blanton](/content/blog/author/jennifer-blanton/index.html)
on

October 13, 2023

As you probably know, Black Friday / Cyber Monday is the shopping weekend from Thanksgiving to the Monday after, and is one of the highest-volume shopping “holidays” of the year. Discounts and deals ...

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### Creative Ways Wildfire Clients Leverage Our Merchant Offer Datafeeds

By [Kayla Trautwein](/content/blog/author/kayla-trautwein/index.html)
on

September 07, 2023

Besides building white-label browser extensions that enable our clients to offer shopping rewards and digital coupons to their customers, we also offer “direct access” to our aggregated merchant ...

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