## Stop Saving Your Best Rewards Program Incentives for Later

By [Aurea Almeida](/content/blog/author/aurea-almeida/index.html)
on

July 07, 2026

When launching a cashback rewards program, the instinct is often to treat it like a slow build. Companies get it live, then ramp up marketing over time.

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### Black Friday and Cyber Monday 2025: Your Blueprint for Maximizing Cashback Rewards and Engagement

By [Jennifer Blanton](/content/blog/author/jennifer-blanton/index.html)
on

September 17, 2025

Black Friday and Cyber Monday (BFCM) have evolved into a weeks-long shopping event, with deals appearing as early as the end of October. BFCM, technically covering Thanksgiving to the Monday after...

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### The Value of Early Engagement in Cashback Rewards Programs

By [Stephanie Cruz](/content/blog/author/stephanie-cruz/index.html)
on

August 21, 2025

For companies implementing cashback rewards programs, maximizing Customer Lifetime Value (LTV) is paramount. A key question for companies offering shopping rewards programs is how to strategically...

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