## [How to Structure Customer Loyalty Programs for Banks: Key Principles](/content/blog/how-to-structure-customer-loyalty-programs-banks/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html)  
on  
October 03, 2025

With accelerated competition in the form of nimble fintechs and tools that make it easy to migrate accounts, plus higher-than-ever customer expectations, financial institutions face the need to make ...

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### [Wildfire Systems’ 2024 Consumer Shopping Report Finds Shoppers Continue to Seek Ways to Save When Making Purchases Online, Even as Inflation Cools](/content/blog/wildfire-2024-consumer-shopping-report/index.html)

By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)  
on  
October 03, 2024

Latest shopping trends survey finds 77% of consumers are more interested than ever before in earning cashback rewards for shopping, while 60% will spend more if they have access to deals or coupons ...

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### [Wildfire’s Loyalty, Cashback, and Rewards Platform Powers the New Citi Shop℠ Shopping Desktop Browser Extension for Eligible Citi Cardmembers](/content/blog/wildfire-rewards-platform-powers-citi-shop/index.html)

By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)  
on  
January 23, 2024

We are thrilled to be working with Citi on their new shopping browser extension, Citi Shop℠, which is powered by Wildfire Systems Inc.

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### [Making Loyalty Pay For Itself With Online Shopping Rewards - A Tale of 3 P&L’s](/content/blog/making-loyalty-pay-with-online-shopping-rewards/index.html)

By [Shawn Conahan](/content/blog/author/shawn-conahan/index.html)  
on  
January 11, 2024

Acknowledgements: I owe many thanks to Michael Marcus (Senior Advisor, BCG and Wildfire Board Member) for collaborating with me to expand on the concept of online shopping rewards as a core component ...

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### [Creative Ways Wildfire Clients Leverage Our Merchant Offer Datafeeds](/content/blog/how-clients-leverage-wildfire-merchant-offer-datafeeds/index.html)

By [Kayla Trautwein](/content/blog/author/kayla-trautwein/index.html)  
on  
September 07, 2023

Besides building white-label browser extensions that enable our clients to offer shopping rewards and digital coupons to their customers, we also offer “direct access” to our aggregated merchant ...

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### [Boosting Banks' Unit Economics: How Cashback Rewards Help Drive Consumer Value and Profitability](/content/blog/banks-unit-economics-cashback-rewards/index.html)

By [Nancy Bacon](/content/blog/author/nancy-bacon/index.html)  
on  
August 21, 2023

With margin pressure from increasing customer acquisition and retention costs, banks are increasingly focusing on improving their unit economics to optimize profitability and ensure sustainable ...

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### [How Cashback Rewards Programs Drive Banking Customer Engagement (Infographic)](/content/blog/how-cashback-rewards-programs-drive-banking-customer-engagement/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html)  
on  
August 09, 2023

In light of ever-higher customer expectations and higher churn rates, it's imperative for financial institutions to devise a strategic approach to effectively engaging and retaining their customers.

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### [Economic Uncertainty Drives Behavior Changes (Infographic)](/content/blog/infographic-economic-uncertainty-behavior-changes/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html)  
on  
July 14, 2023

Amidst economic uncertainty, consumers are changing their shopping behaviors and placing more importance on ways to save money with digital tools. Our recent whitepaper, "Shopping in the New Normal: ...

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### [RBC's Loyalty Program Wins Top Honors at the 2023 International Loyalty Awards](/content/blog/rbc-loyalty-program-2023-international-loyalty-awards/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html)  
on  
July 06, 2023

Update: RBC won the prestigious "Loyalty Program of the Year (Americas)" award again in 2024! Congratulations RBC! Congratulations to Wildfire client, The Royal Bank of Canada (RBC). RBC's Avion ...

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### [Shopping Smarter, Not Harder (Infographic)](/content/blog/shopping-smarter-not-harder-infographic/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html)  
on  
July 03, 2023

Amidst ongoing inflation and high prices, consumers are changing their shopping behaviors. Our recent whitepaper, "Shopping in the New Normal: Responding to New Consumer Habits That Are Here to ...

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