## [Banking on Shopping Rewards: Why Financial Institutions Are Prioritizing These Rewards Programs](/content/blog/banking-on-shopping-rewards-programs/index.html)

By [Kayla Trautwein](/content/blog/author/kayla-trautwein/index.html)  
on  
February 14, 2024

The shopping rewards space just got more competitive with the launch of Citi ShopSM, Citi’s new shopping rewards program. This marks the first major product launch in this category by a large ...

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### [Making Loyalty Pay For Itself With Online Shopping Rewards - A Tale of 3 P&L’s](/content/blog/making-loyalty-pay-with-online-shopping-rewards/index.html)

By [Shawn Conahan](/content/blog/author/shawn-conahan/index.html)  
on  
January 11, 2024

Acknowledgements: I owe many thanks to Michael Marcus (Senior Advisor, BCG and Wildfire Board Member) for collaborating with me to expand on the concept of online shopping rewards as a core component ...

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