## Why Your Rewards Program Is Sitting on an Untapped Commerce Media Revenue Stream

By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on June 05, 2026

What if a rewards program could actually pay for itself, and then some?

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### The New Loyalty Economics: What’s Next After Interchange-Funded Rewards? (Infographic)

By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html) on April 23, 2026

Consumer appetite for rewards remains strong, but the legacy economics that fund those programs are under increasing strain.

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### Why Merchant-Funded Loyalty Rewards Matter More in Today's Economic Environment

By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on April 14, 2026

For today’s consumers, finding ways to save money is a top priority. Faced with inflation and average credit card interest rates exceeding 25%, a growing number of shoppers are tightening their belts ...

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