## [Rewards Program Marketing: Best Practices for Marketing Your Shopping Portal](/content/blog/rewards-program-marketing-shopping-portal/index.html)

By [Aurea Almeida](/content/blog/author/aurea-almeida/index.html)

on

March 20, 2026

For our clients, launching a shopping portal is a fantastic way to drive engagement, capture shopping behavior insights, and create new revenue streams. However, the rule of "build it and they will ...

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## [Why You Should Include a Shopping Portal as Part of Your Cashback Program](/content/blog/shopping-portal-in-your-cashback-program/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html)

on

May 09, 2025

A simple and effective option to help enhance a cashback rewards program is by integrating a shopping portal (aka rewards directory, deal portal, or offer wall.) A shopping portal serves as a ...

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## [Digital Coupon Marketing Best Practices: How To Promote Your Shopping Portal](/content/blog/digital-coupon-marketing-best-practices-shopping-portal/index.html)

By [Aurea Almeida](/content/blog/author/aurea-almeida/index.html)

on

March 19, 2025

Digital coupons remain a consistently favorite tool for online shoppers looking to save money. In Wildfire’s 2024 consumer survey, 72% of consumers stated they were more interested than ever before ...

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## [A Comparison of Shopping Portal Features: What To Consider Offering Your Customers](/content/blog/shopping-portal-comparison/index.html)

By [Max Spadafore](/content/blog/author/max-spadafore/index.html)

on

March 12, 2025

A shopping portal can be an important component of a shopping rewards program and can open up the rewards program to all users, not just those who have a browser extension. A well-designed shopping ...

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## [Wildfire Systems Launches Hosted White-Label Shopping Portal](/content/blog/wildfire-systems-launches-hosted-white-label-shopping-portal/index.html)

By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)

on

March 09, 2025

Managed offering enables clients to rapidly launch branded shopping sites featuring cashback, coupons, personalized deals, and retail media promotions SAN DIEGO, Calif., – March 10, 2025 – Wildfire ...

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## [Digital Coupons, Differently: How To Use Wildfire's JSON Feeds to Build an Offer Wall](/content/blog/digital-coupons-build-an-offer-wall/index.html)

By [Kristin Beers](/content/blog/author/kristin-beers/index.html)

on

May 31, 2023

Why Digital Coupons are Important As noted in our other post about offering digital coupon solutions to your customers, saving money with coupons is in high demand right now. With inflation ...

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## [How to Enhance Customer Experience with a Custom Shopping Site](/content/blog/how-to-enhance-customer-experience-with-a-custom-shopping-site/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html)

on

January 04, 2022

One way companies, and financial services brands in particular, can convey the benefits of a cashback rewards program for their customers is through the addition of a custom shopping site or offer ...

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