## [Why Commerce Media is the Missing Piece in Your Retail Media Strategy](/content/blog/why-commerce-media-is-the-missing-piece-in-your-retail-media-strategy/index.html)

By [Hannah Sibersky](/content/blog/author/hannah-sibersky/index.html)

on

June 18, 2026

Retail media has become one of the most effective tools brands have for reaching high-intent shoppers. The numbers reflect it: U.S. retail media ad spend is projected to hit $107.6 billion this year, ...

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### [Why Your Rewards Program Is Sitting on an Untapped Commerce Media Revenue Stream](/content/blog/rewards-program-commerce-media-revenue/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html)

on

June 05, 2026

What if a rewards program could actually pay for itself, and then some?

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### [How to Maximize WCN ROAS with Premium Placements and Commission Increases](/content/blog/maximize-wcn-roas-premium-placements-commission-increases/index.html)

By [Lisa Belisle](/content/blog/author/lisa-belisle/index.html)

on

April 20, 2026

Most of us know that consumers generally try to avoid traditional ads. But those same shoppers will actively look for coupons, cash back, and loyalty rewards.

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### [How Competitive Conquesting Benefits Customers](/content/blog/how-competitive-conquesting-benefits-customers/index.html)

By [Andrew Jurgenson](/content/blog/author/andrew-jurgenson/index.html)

on

December 01, 2025

Navigating the online shopping world can sometimes feel like a treasure hunt, with shoppers constantly searching for the best deals and offers. But Competitive Conquesting, available through the ...

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### [Three Types of Competitive Conquesting Campaigns: Tailored Tactics for Every Merchant](/content/blog/competitive-conquesting-campaigns-merchants/index.html)

By [Andrew Jurgenson](/content/blog/author/andrew-jurgenson/index.html)

on

September 16, 2025

A one-size-fits-all marketing approach often falls short when trying to capture competitor traffic. Generic, untargeted ads can fail to engage shoppers at the crucial moments when they are actively ...

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### [How WCN Is a Different Type of Retail Media Platform](/content/blog/wcn-different-retail-media-platform/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html)

on

February 12, 2025

To drive revenue in the current digital ad landscape, advertisers are constantly seeking new ways to capture customer attention, acquire new buyers, and ultimately drive incremental sales.

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### [Wildfire Launches Wildfire Commerce Network](/content/blog/wildfire-launches-wildfire-commerce-network/index.html)

By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)

on

February 02, 2025

Enables brands to distribute contextually relevant promotions and tailored rewards within consumers’ shopping journeys across Wildfire’s network of shopping companions.

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