### [The Business Value of Shopping Browser Extensions: Major New Findings from CJ](/content/blog/business-value-shopping-browser-extensions-from-cj/index.html)

By [Michelle Wood](/content/blog/author/michelle-wood/index.html) on January 02, 2024

A new study from CJ, one of the largest global affiliate marketing networks, and Namogoo, a customer journey platform, provides new, compelling data on the business value that browser extensions ...

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### [How Wildfire Cashback Browser Extensions Help Recapture Affiliate Marketing Attribution](/content/blog/wildfire-cashback-browser-extensions-recapture-affiliate-marketing-attribution/index.html)

By [Andrew Jurgenson](/content/blog/author/andrew-jurgenson/index.html) on December 11, 2023

Sometimes our clients’ customers activate cashback through a Wildfire-powered cashback browser extension, only to later lose out on earning rewards if the attribution for the sale gets lost along the ...

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### [Fix Your Customers' Cashback Rewards Extensions: Help Disable Ad Blockers](/content/blog/fix-your-cashback-rewards-extension-disable-your-ad-blocker/index.html)

By [Andrew Jurgenson](/content/blog/author/andrew-jurgenson/index.html) on July 26, 2023

If your customers are earning cashback rewards for online shopping using your company's cashback browser extension but they also have an adblocker installed, they might have noticed warnings from the ...

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### [RBC's Loyalty Program Wins Top Honors at the 2023 International Loyalty Awards](/content/blog/rbc-loyalty-program-2023-international-loyalty-awards/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on July 06, 2023

Update: RBC won the prestigious "Loyalty Program of the Year (Americas)" award again in 2024! Congratulations RBC! Congratulations to Wildfire client, The Royal Bank of Canada (RBC). RBC's Avion ...

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### [Using Google Analytics 4 (GA4) To Track Cashback Reward Programs](/content/blog/using-ga4-track-cashback-reward-programs/index.html)

By [Andrew Jurgenson](/content/blog/author/andrew-jurgenson/index.html) on June 27, 2023

Measuring website performance and understanding user behavior online is crucial for success. For years, Google Analytics has been the go-to tool for tracking and analyzing website data. However, with ...

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### [Don't Count Them Out: Why Cashback Browser Extensions Work for Merchants](/content/blog/why-browser-extensions-work-merchants/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on June 22, 2023

Technology continues to shape the way we live, work, and shop. One technological advancement that has become popular is browser extensions.

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### [Why Affiliate Marketing Network Compliance is So Important](/content/blog/affiliate-marketing-network-compliance/index.html)

By [Michelle Wood](/content/blog/author/michelle-wood/index.html) on March 27, 2023

Wildfire assures clients that any cashback browser extension we power for them will have "affiliate network compliance."

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### [Wildfire's Rewards Platform Update: New Products, New Security Certifications](/content/blog/wildfire-cashback-rewards-platform-update/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on February 15, 2023

Wildfire continues to innovate with new products along with security enhancements to solidify our position as the leading white-label cashback rewards platform. Today, we announced two new products ...

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### [Here’s Why Ad Blockers Can Block Cashback Rewards Too & What to Do About It](/content/blog/ad-blockers-cashback-rewards/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html) on July 05, 2022

With privacy and personal data protection concerns at an all-time high, and the poor user experience created by sites with too many ads, many consumers look to ad-blockers to improve and streamline ...

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### [How Cashback Rewards Can Complement Card-Linked Offer Programs, Part 1: What’s the Difference?](/content/blog/cashback-rewards-complement-card-linked-offer-programs-part-1/index.html)

By [Jason Fuentes](/content/blog/author/jason-fuentes/index.html) on May 12, 2022

As a partner to financial institutions and card issuers, we often come across card-linked offer (“CLO”) solutions.

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