## [Q4 2025 Holiday Cashback Merchants Now Live on Wildfire’s Rewards Platform](/content/blog/new-merchants-wildfire-network-q4-2025/index.html)

By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)  
on  
November 06, 2025

As the U.S. holiday shopping season gets underway, Wildfire’s cashback and rewards merchant network continues to grow, giving financial institutions, fintech partners, and their customers even more ...  
[Read More](/content/blog/new-merchants-wildfire-network-q4-2025/index.html)

### [Wildfire Introduces Benefits & Loyalty Amplifier to Enhance Cardholder Engagement and Drive Revenue Growth](/content/blog/wildfire-introduces-benefits-loyalty-amplifier-blam/index.html)

By [Wildfire Systems](/content/blog/author/wildfire-systems/index.html)  
on  
February 18, 2025

First-of-its-kind offering delivers contextually relevant value-added services and cardholder benefits at the right moment in consumers’ online shopping journey  
[Read More](/content/blog/wildfire-introduces-benefits-loyalty-amplifier-blam/index.html)

### [How WCN Is a Different Type of Retail Media Platform](/content/blog/wcn-different-retail-media-platform/index.html)

By [Erica Forrette](/content/blog/author/erica-forrette/index.html)  
on  
February 12, 2025

To drive revenue in the current digital ad landscape, advertisers are constantly seeking new ways to capture customer attention, acquire new buyers, and ultimately drive incremental sales.  
[Read More](/content/blog/wcn-different-retail-media-platform/index.html)

### [UDAAP Compliance: What It Means for Banks and Cashback Rewards Programs](/content/blog/udaap-compliance-banks-cashback-rewards-programs/index.html)

By [Michele Maley](/content/blog/author/michele-maley/index.html)  
on  
January 09, 2025

In the financial services industry, trust is the most critical consideration. To safeguard consumer interests and promote ethical business practices, the Dodd-Frank Act introduced UDAAP - short for ...  
[Read More](/content/blog/udaap-compliance-banks-cashback-rewards-programs/index.html)

### [How Wildfire's Cashback Browser Extensions Boost Advertiser Exposure](/content/blog/wildfire-cashback-browser-extensions-boost-advertiser-exposure/index.html)

By [Michelle Wood](/content/blog/author/michelle-wood/index.html)  
on  
April 16, 2024

Affiliate marketing is often considered to be a "bottom-of-funnel" tactic, especially with publishers that deliver coupon codes or cashback rewards seen as effective conversion drivers. While this ...  
[Read More](/content/blog/wildfire-cashback-browser-extensions-boost-advertiser-exposure/index.html)