Enterprise Loyalty Infrastructure for Modern Commerce

Wildfire enables the world's leading banks, fintechs, and technology platforms to monetize their audiences and drive loyalty with our Commerce Intelligence engine.

Awards & Accolades

What Wildfire Does

Wildfire helps organizations transform everyday online shopping into a powerful loyalty and revenue engine.

Our platform enables clients to:

• deliver shopping rewards and savings to customers
• capture commerce intelligence about purchasing behavior
• monetize shopping activity through merchant-funded promotions

This approach turns loyalty programs into scalable engagement and revenue platforms.

The New Loyalty Economics: What’s Next After Interchange-Funded Rewards?

Explore why the legacy funding model is under pressure, and how merchant-funded rewards bridge the funding gap.

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Who We Serve

Wildfire partners with financial institutions, fintechs, technology companies, and consumer brands to monetize every customer interaction.

We move beyond basic rewards to embed valuable, data-driven offers that deepen relationships, build richer user profiles, and generate incremental revenue.

Clients include:

Our Mission

To transform loyalty into a self-funding revenue flywheel.

Our loyalty platform uses shopping insights to deliver hyper-relevant merchant offers that drive engagement. This attracts advertising spend, which in turn funds better rewards for your users.

Together, we create a powerful flywheel where increased customer value directly fuels incremental revenue.

Why Wildfire is Different

We are built for the financial and technology ecosystem’s largest players, combining the scale of a network with the precision of a data platform.

Commerce Intelligence

We move beyond basic transaction data. Our platform leverages behavioral insights from millions of shopping trips to power a self-optimizing flywheel delivering customers ultra-relevant offers.

Bank-Grade Trust

Engineered for highly regulated industries like banking, our enterprise platform was built with SOC 2 Type II certification and PCI DSS compliance at its core.

Proven Scale

Wildfire delivers access to 50,000+ merchant programs and reaches millions of consumers through our client base including leading financial institutions, fintechs, rewards programs, and consumer brand partners.

The Wildfire Philosophy

We are dedicated to building a transparent, highly-efficient ecosystem powering the future of loyalty and ecommerce.

By meeting customers where they are across mobile apps, desktop portals, the open web, and AI-assisted search, we help you deepen relationships and drive incremental revenue at key moments in every shopping journey.

Leadership Team

Jordan Glazier

CEO

Tristan Barnum

CMO and Head of AI Innovation

Danny Markham

CTO

Shawn Conahan

Chief Revenue Officer

Michelle Wood

SVP, Merchant Development

Ian Miller

Head of Product

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Michele Maley

SVP, Client Success and People & Culture

Backed by Leading Investors

We’re proud to be funded by world-class investment partners.

Company Snapshot

Founded: 2017

Headquarters: San Diego, California

Platform: White-label loyalty and shopping rewards infrastructure

Merchant Network: 50,000+ affiliate programs

Industries Served: Financial services, fintech, ecommerce, loyalty platforms

Building the Future of Commerce Intelligence

Shopping is evolving rapidly as consumers discover products through search engines, social platforms, and AI-driven assistants. Wildfire’s platform ensures that rewards, offers, and merchant relationships remain connected to the entire shopping journey: from discovery through purchase.

Careers at Wildfire

Join our team and help write the next chapter in modern commerce and loyalty.

[See open roles](/content/cs/c/?cta_guid=889c433d-108b-45ac-b887-589ab9256347&signature=AKRbUmEpLYRJ8GrmGB4-ZhyC-uIZFV1tow&portal_id=20221003&pageId=54243717640&placement_guid=2ae55705-9c5e-446d-a212-b6cca75e720b&click=fb1bce22-64f6-4461-9a98-9de4f5c0b485&redirect_url=AMCV9XnNWAvU0GZ2eDro77zf2NksLW-il3lrU_4XaUFsvtCpZExm2KDP5xaxC-miOQYHJSHdDduC_leez7cnxav_IUwdDitidR0iqOZoAGypWw7hMrFMDlszeqP0zPRJfAloScxEGoQ3&hsutk=&canon=https%3A%2F%2Fwww.wildfire-corp.com%2Fcompany&ts=1785051563450 "See open roles"/index.html)