Working with Wildfire Coupon Data

Introduction

Wildfire Coupon data aggregates coupons from multiple sources to provide partners with the widest range of available coupons. Wildfire's coupon data is a raw data feed with a few nuances that partners should be aware of, as specified below. For Wildfire-built products, these nuances are handled on behalf of our partners.

Wildfire Coupon Data JSON Feed: Wildfire Coupon Data JSON Feed:

Available coupon data is located at the Wildfire Coupon JSON feed: https://www.wildlink.me/data/APPLICATION_ID/coupon/VERSION
Ensure APPLICATION_ID is your application ID & VERSION is the version of the feeds you wish to invoke. This data feed includes coupon codes and promotions for many of our merchant partners.

Expected Fields: Expected Fields:

• ID and Merchant ID: ID is the unique identifier for the coupon or promotion, and the Merchant ID is the associated merchant reference for the coupon/promo.
• Description: Contains details about the offer or promotion. In some cases, the coupon code may also appear in this field. Some merchants do not provide structured or consistent descriptions, especially for coupon-based offers.
  • For Wildfire-built products: Wildfire handles this on behalf of our partners.
  • For partner-built products: partners may need to normalize or clean up descriptions before displaying them in the UI.
• Code: When provided, this field contains the coupon code entered at checkout to apply the discount.
  • Note: This field may sometimes be blank or show null.
  • For Wildfire-built products: Wildfire handles this on behalf of our partners.
  • For Partner-built products: Use the table below to determine how to interpret offer data

• Countries: List of country codes where the merchant indicates the coupon can be used.
  • May include "International"
  • May be null if not specified
  • Important Notes:
    • The Wildfire coupon feed is not filtered by country
    • The JSON feed does not include a direct coupon-to-country relationship
• For Wildfire-built products: Wildfire manages country filtering
• For Partner-built products: Partners must control which coupons are displayed by country
• Languages: While Network Merchants sets the applicable countries for offer codes, they can still pass coupons available for that country in different languages.
  • i.e.: A network merchant can pass US coupons & promos, but that does not mean eligible coupons are exclusively in English.
• Exclusions: Some merchants explicitly list restrictions or exclusions (e.g., brands, categories, regions). More commonly, eligibility details are included within the Description field.
• Start Date / End Date: Defines when the coupon is valid.
  • May include future start dates (“coming soon” promotions)
  • May include expired promotions.
  • Some merchants use very long end dates (e.g., year 3000) to indicate no expiration.
  • For Wildfire-built products: Wildfire manages validity filtering.
  • For Partner-built products: Partners must display only currently valid coupons.

Feed Regeneration Cadence: Wildfire regenerates coupon data approximately every 6 hours. Plan caching and refresh logic accordingly to ensure accurate and timely offers.

Summary Summary

Wildfire's coupon data feed is raw data and may contain expected anomalies. This raw data provides all Wildfire partners with the maximum number of savings opportunities to present to their users.
For Wildfire-built products, these nuances are handled on behalf of our partners.
For partner-built products, partners must manage the following:

• Extract specific coupon code patterns from descriptions
• Refine dates shown to users; Specifically for the no-expiration date codes and promos
• Handling Countries; Specifically, the translation of eligible coupons from non-official languages to the official language, if desired.