Jump Track - Wildfire Support Center
Jump Track
Overview Overview
Jump Track is a simple, all-in-one tool that helps you track marketing campaign conversions and automatically send users to the correct extension store based on their browser.
It also checks if the user already has your extension installed and whether they're logged in. Based on that, it can either guide them through onboarding or take them straight to your shopping portal if they're already authenticated.
Creating Links Creating Links
For each marketing campaign, use the following link structure:
https://wild.link/merchant/install/
: Your app group's unique ID from the admin panel. - install_channel: A custom, URL-safe string you choose to identify and track the specific marketing campaign.
Note: The install_channel value must be a URL-safe string and not use any reserved or restricted characters. If required you can encode this string to ensure URL-safety.
Non-tracking Links Non-tracking Links
If you would like to create links purely for redirecting without storing an install channel this can also be done by creating the link like this:
https://wild.link/merchant/install/
Accessing Reports and Configuration Accessing Reports and Configuration
Contact your Client Success Representative for access to reports and configuring Jump Track.
Updated 16 Jun 2026