Drive More Engagement and Amplify Program Benefits

Wildfire’s Benefits Amplifier enhances your value proposition, delivering contextually relevant cardholder benefits and product upsells at the exact right moment in your customer's natural online shopping journey.

With Benefits Amplifier, help customers realize more value from your existing card or loyalty program benefits.

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How Benefits Amplifier Works

When your customers shop online, Wildfire's shopping companion browser extensions are a dedicated communications channel that any type of company can use to remind customers of relevant value-added services or product upsells.

Your program's extra benefits aren't always fully utilized by your members. In fact, a PYMNTS report found that only half of individuals who buy travel online look at the available perks when researching.

With Benefits Amplifier, drive participation in benefits such as:

• dining rewards programs
• card linked offers for offline local merchants
• travel portals
• entertainment ticket pre-sales
• insurance products (rental car coverage & extended warranties)

Drive Card Acquisition

Benefits Amplifier also supports key objectives, including customer acquisition through credit card product enrollment. It enables banks and card issuers to upsell credit card products at the most relevant moments during an online shopping journey.

For example, a customer browsing on Macys.com could be presented with a pre-approved offer for a Macy's credit card from the issuing bank - delivered seamlessly and in context.

Amplify all of your loyalty offerings in a single interface:

Upsell Card Products

Use Benefits Amplifier’s direct-to-consumer messaging capability to drive acquisition for co-branded credit cards.

Card-Linked and Local Offers

Promote and activate CLO offers when users visit sites associated with eligible CLO merchants.

Dining Rewards

Remind users to pay with their card at the restaurant to get their specific dining card benefit. And/or offer to activate card linked offers for dining experiences.

Travel progams and insurance

Remind cardholders of travel benefits and/or direct users to preferred merchants or your own shopping portals by reminding them of additional rewards they will earn.

Event Pre-Sales

On websites like Ticketmaster, invite users to explore event pre-sales based on card eligibility.

Rental Car LDW Insurance

Remind users booking a rental car online that rental insurance is covered if they pay with their credit card.

Extended Product Warranty

Remind users to pay with their card to receive extended warranties tied to their payment card as they shop online.

Engage customers, increase program participation, and drive more loyalty.

Learn more about how Wildfire can help you amplify all of your loyalty offerings and add value for your customers. Schedule your demo today.

Frequently Asked Questions

How does the Benefits Amplifier enhance customer value during shopping?

Wildfire's Benefits Amplifier (aka BLAM) activates within Wildfire’s browser extension, delivering real‑time, context‑aware alerts - such as reminders to use rental car insurance, dining rewards, or early event ticket access - right as they are shopping for those items online. It turns your Wildfire-powered browser extension into an active guide that helps customers maximize their benefits seamlessly.

How does BLAM improve loyalty program engagement?

By surfacing underutilized program or card benefits at moments when they matter - like looking for rental cars or making a restaurant reservation online - it helps drive higher benefit utilization, reducing friction and increasing engagement with your program's or card's benefits to drive more value for the end user.

Can BLAM support credit card acquisition efforts?

Yes. BLAM can display co-branded credit card offers or upsell messages in context, e.g., while browsing Macy’s or restaurant sites, to help issuers drive card applications.

How does BLAM transform the loyalty experience?

BLAM moves loyalty from siloes of program benefits or components, into the shopping flow, giving users timely reminders that encourage proactive use of perks like lounge access, insurance, and exclusive offers.

What types of benefits does BLAM promote?

It covers a wide range of benefits that might exist in a loyalty program or come with a premium credit card, including dining rewards, card‑linked merchant deals, travel portal access, event pre‑sales, rental car insurance (LDW), and extended product warranties. It can also cross-promote a company's other products or services.

What business outcomes can partners expect from Benefits Amplifier?

BLAM boosts incremental revenue and drives deeper loyalty by increasing benefit awareness and utilization. Studies show 72% of cardholders face friction using perks, and only 12% use rental benefits - making BLAM an effective solution to improve both program or card benefit usage and customer satisfaction.

Want to learn more?

Read our articles on creating more customer value through loyalty benefits.