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Consumers are Shopping Smarter, Not Harder

To save money, consumers have changed how, when, and where they shop, reacting to higher prices and ongoing economic uncertainty.

Our report reveals surprising behavioral insights, including:

• Almost all consumers expect to stick with their new shopping habits, even after the economy smooths out
• The majority of online shoppers are more interested than ever in earning cashback rewards and using coupons to save money
• Most consumers are interested in getting cashback rewards for shopping from their bank or credit card

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Product Designer, Google

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Product Designer, Google

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