Andrew Jurgenson

Andrew is a Senior Product Manager at Wildfire, overseeing the production of our clients' software products like cashback browser extensions.

How Competitive Conquesting Benefits Customers

By Andrew Jurgenson on December 01, 2025

Navigating the online shopping world can sometimes feel like a treasure hunt, with shoppers constantly searching for the best deals and offers. But Competitive Conquesting, available through the ...

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Three Types of Competitive Conquesting Campaigns: Tailored Tactics for Every Merchant

By Andrew Jurgenson on September 16, 2025

A one-size-fits-all marketing approach often falls short when trying to capture competitor traffic. Generic, untargeted ads can fail to engage shoppers at the crucial moments when they are actively ...

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How Wildfire Cashback Browser Extensions Help Recapture Affiliate Marketing Attribution

By Andrew Jurgenson on December 11, 2023

Sometimes our clients’ customers activate cashback through a Wildfire-powered cashback browser extension, only to later lose out on earning rewards if the attribution for the sale gets lost along the ...

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Fix Your Customers' Cashback Rewards Extensions: Help Disable Ad Blockers

By Andrew Jurgenson on July 26, 2023

If your customers are earning cashback rewards for online shopping using your company's cashback browser extension but they also have an adblocker installed, they might have noticed warnings from the ...

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Using Google Analytics 4 (GA4) To Track Cashback Reward Programs

By Andrew Jurgenson on June 27, 2023

Measuring website performance and understanding user behavior online is crucial for success. For years, Google Analytics has been the go-to tool for tracking and analyzing website data. However, with ...

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