Wildfire Blog | Aurea Almeida
Aurea Almeida
Aurea is our resident Client Marketing Guru. Her title at Wildfire is Senior Director, Client Marketing Strategy.
Stop Saving Your Best Rewards Program Incentives for Later
By Aurea Almeida on July 07, 2026
When launching a cashback rewards program, the instinct is often to treat it like a slow build. Companies get it live, then ramp up marketing over time.
How to Build a High-Performing Rewards Program Email Strategy
By Aurea Almeida on May 26, 2026
A well-designed email program is one of the most powerful tools in your rewards program arsenal, but only if it's built with intention. Here's what separates programs that drive real engagement from ...
Rewards Program Marketing: Best Practices for Marketing Your Shopping Portal
By Aurea Almeida on March 20, 2026
For our clients, launching a shopping portal is a fantastic way to drive engagement, capture shopping behavior insights, and create new revenue streams. However, the rule of "build it and they will ...
Best Practices for Soliciting Chrome Web Store Reviews for Cashback Browser Extensions (Infographic)
By Aurea Almeida on October 31, 2025
Getting a high number of positive user reviews for your cashback rewards browser extension isn't just a vanity metric. Good reviews will also help your extension installs grow!
Meet Action Rewards: Maximize Participation in Your Rewards Program
By Aurea Almeida on April 15, 2025
Wildfire has launched Action Rewards, a powerful promotional tool designed to help our clients drive participation and engagement in their rewards programs. Action Rewards offers plug-and-play ...
Digital Coupon Marketing Best Practices: How To Promote Your Shopping Portal
By Aurea Almeida on March 19, 2025
Digital coupons remain a consistently favorite tool for online shoppers looking to save money. In Wildfire's 2024 consumer survey, 72% of consumers stated they were more interested than ever before ...
How to Measure the Success of a Cashback Rewards Program
By Aurea Almeida on November 13, 2024
Cashback programs are a vital tool for businesses looking to drive customer engagement and loyalty, while also boosting revenue. And customers themselves are using cashback rewards programs more than ...
What To Track In Your Loyalty Program Marketing to Boost ROI
By Aurea Almeida on May 01, 2024
As you launch your own branded cashback rewards program with elements such as browser extensions powered by Wildfire's bank-grade shopping rewards platform, it's essential to understand the ...
How To Market Your Cashback Browser Extension To Today's Cross-Platform Consumer
By Aurea Almeida on September 22, 2023
Today's consumers are shopping anywhere and everywhere. Gone are the days when customers only shopped on their desktops. Smart shoppers now seamlessly switch between devices, engaging with brands ...
Capital One Shopping: Marketing & Customer Acquisition Strategy Insights
By Aurea Almeida on May 25, 2023
Here at Wildfire, we're always researching and learning about the best ways to successfully market browser extensions for cashback rewards and coupons, so that we can help our clients build smart ...