Erica Forrette

Erica is a strategic, hands-on marketing pro and the Senior Director of Marketing at Wildfire Systems.

Why Your Rewards Program Is Sitting on an Untapped Commerce Media Revenue Stream

By Erica Forrette on June 05, 2026
What if a rewards program could actually pay for itself, and then some?
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Why Merchant-Funded Loyalty Rewards Matter More in Today's Economic Environment

By Erica Forrette on April 14, 2026
For today’s consumers, finding ways to save money is a top priority. Faced with inflation and average credit card interest rates exceeding 25%, a growing number of shoppers are tightening their belts ...
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Maximizing Value: The Role of Browser Extensions as a Proactive Savings Tool

By Erica Forrette on November 14, 2025
Consumers in 2025 are doubling down on value.
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How to Structure Customer Loyalty Programs for Banks: Key Principles

By Erica Forrette on October 03, 2025
With accelerated competition in the form of nimble fintechs and tools that make it easy to migrate accounts, plus higher-than-ever customer expectations, financial institutions face the need to make ...
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What are the Benefits of Offering a Cashback Reward Program?

By Erica Forrette on July 25, 2025
Due to regulatory changes as well as a changing competitive environment and evolving customer expectations, the banking industry is diversifying its traditional fee-based revenue models.
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Why You Should Include a Shopping Portal as Part of Your Cashback Program

By Erica Forrette on May 09, 2025
A simple and effective option to help enhance a cashback rewards program is by integrating a shopping portal (aka rewards directory, deal portal, or offer wall.) A shopping portal serves as a ...
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How WCN Is a Different Type of Retail Media Platform

By Erica Forrette on February 12, 2025
To drive revenue in the current digital ad landscape, advertisers are constantly seeking new ways to capture customer attention, acquire new buyers, and ultimately drive incremental sales.
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How Cashback Browser Extensions Positively Impact Shopper Behavior (Infographic)

By Erica Forrette on November 05, 2024
Despite many objectively positive US economic indicators (a historically low unemployment rate, record-setting stock market performance, and higher average wages), US consumers still seem to be ...
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The Value-Added Financial Services Driving the Most Consumer Value (Infographic)

By Erica Forrette on November 01, 2024
In spite of positive US economic indicators, including a historically low unemployment rate, record-setting stock market performance, and higher average wages, consumers are still cautious. Driven by ...
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New Merchants Available for the 2024 Holiday Shopping Season

By Erica Forrette on October 24, 2024
As we approach the 2024 holiday season, we're thrilled to share that our rewards platform has added many exciting new brands to our network.
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