Wildfire Blog | Erica Forrette (2)
Erica Forrette
Erica is a strategic, hands-on marketing pro and the Senior Director of Marketing at Wildfire Systems.
Money20/20 USA 2024: Why This Year's Themes Matter for Banks & Fintechs
By Erica Forrette
on
October 08, 2024
For this year’s Money20/20 USA show, the conference organizers have outlined five major themes that will shape the event, reflecting the latest challenges - and opportunities - in fintech, payments, ...
Why You Need a Bank-Grade Fintech Partner (Infographic)
By Erica Forrette
on
March 27, 2024
Banking is one of the most highly-regulated industries on the planet. But did you know that any fintech working with a bank is accountable to the same regulations as that bank?
Wildfire Systems’ Rewards Platform Drives Nearly $600 Million in Online Purchases in 2023 for Merchants in Over 50 Countries
By Erica Forrette
on
December 12, 2023
Company enables consumers to earn and save money which is essential in the current economy
Card-Linked Offers vs. Online Shopping Rewards: A Comparison (Infographic)
By Erica Forrette
on
November 30, 2023
Card-linked offers and online shopping rewards programs such as cashback rewards are incentives that businesses can use to drive customer behavior to achieve their goals.
Helping Customers with Holiday Shopping: New Retailers on the Wildfire Platform
By Erica Forrette
on
October 27, 2023
Great news for our clients and their customers, just in time for holiday shopping. The Wildfire Merchant Development team is always securing new partnerships with notable e-commerce retailers, so ...
Money20/20 USA 2023: The Main Themes and Why They Matter for Banks & Fintechs
By Erica Forrette
on
October 23, 2023
This year, the Money20/20 USA show in Las Vegas is focusing on the story in the banking/payments/fintech/FI industries, as told through four distinct chapters addressing the root of what’s happening ...
Wildfire Systems and Shop Your Way Team Up to Provide Loyalty Program Members with More Opportunities to Earn Reward Points
By Erica Forrette
on
August 15, 2023
Wildfire-powered Chrome extension will enable millions of Shop Your Way members to turn cashback into points from more than 15,000 online merchants nationwide
Wildfire Ranks No. 60 in the Inc. 5000 Boasting a Three-Year Revenue Growth Rate of Over 7,400%
By Erica Forrette
on
August 15, 2023
SAN DIEGO – August 15, 2023 / PR Newswire /– Inc. revealed today that Wildfire Systems Inc., an innovative financial technology platform that powers reward programs, shopping companions, and content ...
How Cashback Rewards Programs Drive Banking Customer Engagement (Infographic)
By Erica Forrette
on
August 09, 2023
In light of ever-higher customer expectations and higher churn rates, it's imperative for financial institutions to devise a strategic approach to effectively engaging and retaining their customers.
Cashback Rewards on Mobile: An Introduction to Wildfire’s iOS Safari Extensions and Android Alerts
By Erica Forrette
on
August 07, 2023
Given the ubiquity of smartphones in our lives, and the fact that 92% of internet users access the internet using a mobile phone of some kind, it’s no surprise that modern consumers simply expect to ...