Wildfire Blog | Erica Forrette (4)
Erica Forrette
Erica is a strategic, hands-on marketing pro and the Senior Director of Marketing at Wildfire Systems.
Wildfire's Rewards Platform Update: New Products, New Security Certifications
By Erica Forrette on February 15, 2023
Wildfire continues to innovate with new products along with security enhancements to solidify our position as the leading white-label cashback rewards platform. Today, we announced two new products ...
Doing "Loyalty" Right in a Tough Economy - The Loyalty Program Rewards Customers Care About Most
By Erica Forrette on January 05, 2023
Consumers, discouraged by rising prices, now seek businesses that reward loyalty more than ever. Like milk and bread, incentives — such as cashback offerings, discounts, and extra perks — are now ...
How Financial Institutions Can Build Loyalty with Shopping Rewards Programs (Infographic)
By Erica Forrette on November 28, 2022
An uncertain economy and rising inflation are driving consumers more than ever to seek out money-saving tactics such as cashback rewards for shopping and coupons. Our recent whitepaper, titled ...
Cashback, Coupons, and Codes: The Power of Retail Incentives (Infographic)
By Erica Forrette on November 07, 2022
There's no doubt that consumers today are concerned about the uncertain economy and record inflation. Our recent whitepaper, titled "Online Shopping Rewards Have Gone Mainstream, Offering A Win For ...
Build Customer Loyalty in Banking At Scale with "Reverse Personalization"
By Erica Forrette on August 31, 2022
In today’s modern banking world, banks understand that they need to move beyond merely having a transactional relationship with their customers. To accomplish this, they need to increase customer ...
Here’s Why Ad Blockers Can Block Cashback Rewards Too & What to Do About It
By Erica Forrette on July 05, 2022
With privacy and personal data protection concerns at an all-time high, and the poor user experience created by sites with too many ads, many consumers look to ad-blockers to improve and streamline ...
The Ultimate Guide to Cashback Rewards Programs
By Erica Forrette on July 01, 2022
What are cashback rewards programs and why do they matter? Loyalty and rewards programs offered by all types of businesses have become extremely popular. HBR reports that more than 60% of all ...
What Do Customers Want From a Loyalty Rewards Program?
By Erica Forrette on June 15, 2022
The backbone of any customer loyalty program is in the name itself: the customer! Although typically, the key reason why a company launches a customer rewards program is to drive business objectives ...
Why Do Merchants Participate in Enterprise Cashback Programs?
By Erica Forrette on June 07, 2022
As an advertiser, a company might already be running an online affiliate marketing program. Which is great, because as a performance marketing channel, affiliate programs are proven to be an ...
How To Use Cashback Rewards Programs to Boost Customer Acquisition
By Erica Forrette on May 31, 2022
Companies often view loyalty programs as strictly being a customer retention strategy. While they are a powerful way to increase customer lifetime value and strengthen customer relationships, they ...