Wildfire Blog | Erica Forrette (5)
Erica Forrette
Erica is a strategic, hands-on marketing pro and the Senior Director of Marketing at Wildfire Systems.
What Does a White-Label Loyalty Platform Do?
By Erica Forrette on May 24, 2022
If a company is looking for an automated loyalty program solution but wants to avoid the development complexity, time it takes to build, and administrative overhead of a custom-built loyalty program, ...
Wildfire Employee Spotlight: Kristin Beers
By Erica Forrette on May 02, 2022
Wildfire Employee Spotlight: Jason Fuentes
By Erica Forrette on April 21, 2022
Wildfire Employee Spotlight: Anthony Cassell
By Erica Forrette on March 25, 2022
With Shopping Companions, Timing is Everything
By Erica Forrette on March 22, 2022
Online shopping: people either love it or hate it. What can really make shoppers hate it is when they fill up their shopping cart, then spend 15 minutes hunting around for deals or coupons, visiting ...
Wildfire Employee Spotlight: Frank Bae
By Erica Forrette on March 03, 2022
Alternate Merchant Alerts: New to the Wildfire White-Label Cashback Platform
By Erica Forrette on March 01, 2022
Wildfire has recently released a new feature for our white-label cashback rewards platform that will further improve the customer experience for shoppers. Named the Alternate Merchant Alert, this new ...
Four Things Banks Could Learn from Airline Loyalty Programs
By Erica Forrette on February 15, 2022
Frequent flyer programs are the granddaddy of modern loyalty programs. In all the years they’ve been around, they continue to excite, engage, and reward participants. Members not only receive ...
Wildfire Employee Spotlight: Sarah Choung
By Erica Forrette on January 25, 2022
Welcome to the first post in our series highlighting our amazing team members and shining some light on the contributions of every individual at Wildfire.
How To Generate Incremental Revenue with a Cashback Rewards Loyalty Program
By Erica Forrette on January 18, 2022
Many businesses have identified the need to diversify where their revenue is coming from. Increasing customer lifetime value is a core objective of many digital-first businesses including app ...