Erica Forrette

Erica is a strategic, hands-on marketing pro and the Senior Director of Marketing at Wildfire Systems.

How to Enhance Customer Experience with a Custom Shopping Site

By Erica Forrette on January 04, 2022

One way companies, and financial services brands in particular, can convey the benefits of a cashback rewards program for their customers is through the addition of a custom shopping site or offer ...

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Why Cash Should Be Your Loyalty Program Reward Currency

By Erica Forrette on December 22, 2021

Thousands of loyalty programs exist today, spanning a wide range of businesses. Over 90% of organizations in the travel & leisure industry have a reward program in place, according to estimates. ...

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How to Use a Digital Coupon Platform to Enhance Your Product or Service

By Erica Forrette on December 07, 2021

Digital coupons have been around almost as long as the internet itself. Online shoppers know what they want - deals and discounts. Ninety-two percent of shoppers say they are “always” looking for ...

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How Can a Browser Extension Enhance Your Current Cashback Loyalty Program?

By Erica Forrette on October 26, 2021

E-commerce rewards are the latest tool for financial institutions to implement as part of their loyalty programs to acquire and retain customers. Consumers now expect some sort of rewards / loyalty ...

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