Wildfire Blog | Jennifer Blanton
Jennifer Blanton
Black Friday and Cyber Monday 2025: Your Blueprint for Maximizing Cashback Rewards and Engagement
By Jennifer Blanton on September 17, 2025
Black Friday and Cyber Monday (BFCM) have evolved into a weeks-long shopping event, with deals appearing as early as the end of October. BFCM, technically covering Thanksgiving to the Monday after, ...
Rakuten’s Cashback Program: Marketing & Customer Engagement Strategy Insights
By Jennifer Blanton on July 01, 2025
At Wildfire, we're dedicated to uncovering the most effective cashback program marketing strategies to guide our clients in building data-driven and customer-centric campaigns. In previous posts, ...
How To Maximize Your Q4 Rewards Program Marketing Strategy: 2024 Holiday Shopping Season Insights
By Jennifer Blanton on September 26, 2024
As we approach the busy Q4 shopping season, it's crucial for companies with shopping rewards programs to fine-tune their marketing strategies to make the most of this lucrative period by driving ...
Mastering Email Marketing to Drive Rewards Program Engagement
By Jennifer Blanton on June 04, 2024
In our crowded digital landscape, email remains one of the most powerful channels for reaching and engaging existing customers. When it comes to promoting your brand's shopping rewards program, ...
Optimize Your Rewards Program with Marketing Attribution from Jump Track
By Jennifer Blanton on April 26, 2024
As a company offering a rewards program with a cashback browser extension to your customers, you likely invest significant resources into rewards program marketing across various channels. But are ...
Marketing Your Rewards Browser Extension in the Chrome Web Store: Best Practices
By Jennifer Blanton on February 08, 2024
Update May 2025: Make sure your extension meets the new requirements for affiliate relationship disclosure - read our guide. With over 200,000 extensions in the Chrome Web Store (CWS), it can be ...
Black Friday and Cyber Monday: Optimize Your Cashback Rewards Marketing Strategy for Holiday Shopping
By Jennifer Blanton on October 13, 2023
As you probably know, Black Friday / Cyber Monday is the shopping weekend from Thanksgiving to the Monday after, and is one of the highest-volume shopping “holidays” of the year. Discounts and deals ...
PayPal Honey: Marketing & Customer Acquisition Strategy Insights
By Jennifer Blanton on October 05, 2023
Here at Wildfire, as we continue our research into the best ways to successfully market browser extensions for cashback rewards and coupons, in this post we analyze the marketing and customer ...