Wildfire Blog | Kayla Trautwein
Features
Cashback, coupons, and amplified card benefits. Engagement findings that drive better offer relevance to your audience.
Network
Our network of over 50,000 merchant programs positions your brand as the premier destination for rewards, shopping, and loyalty as customers shop.
Company
We are built for the financial and technology ecosystem’s largest players, combining the scale of a network with the precision of a data platform.
Pricing
Pricing and revenue share for your white-label loyalty program will be customized to your unique requirements.
Kayla Trautwein
Kayla is Business Development Director handling special projects at Wildfire.
How Payment Autofill Benefits Consumers, Banks, and Merchants
on April 01, 2024
In the interest of retaining “wallet primacy” and making sure their card is the first consumers reach for when shopping online, banks and credit card issuers have a strong interest in simplifying the ...
Banking on Shopping Rewards: Why Financial Institutions Are Prioritizing These Rewards Programs
By Kayla Trautwein on February 14, 2024
The shopping rewards space just got more competitive with the launch of Citi ShopSM, Citi’s new shopping rewards program. This marks the first major product launch in this category by a large ...
Creative Ways Wildfire Clients Leverage Our Merchant Offer Datafeeds
By Kayla Trautwein on September 07, 2023
Besides building white-label browser extensions that enable our clients to offer shopping rewards and digital coupons to their customers, we also offer “direct access” to our aggregated merchant ...
Are Cashback Rewards Taxable?
By Kayla Trautwein on June 15, 2023
As the leading white-label cashback rewards platform, we are often asked by our clients if their customers’ cash back rewards are taxable. In this post we’ll talk about how the IRS views cashback ...