Wildfire Blog | Michele Maley
Michele Maley
Michelle is VP of Client Success at Wildfire, overseeing the team of managers responsible for onboarding and launching our clients' cashback rewards programs.
UDAAP Compliance: What It Means for Banks and Cashback Rewards Programs
on January 09, 2025
In the financial services industry, trust is the most critical consideration. To safeguard consumer interests and promote ethical business practices, the Dodd-Frank Act introduced UDAAP - short for ...
How to Give Cashback Rewards To Your Customers: Help Your Customers Redeem their Cashback
on August 09, 2024
For today's consumers, the differentiation factor cashback adds for your business and the value provided to consumers can significantly enhance loyalty and customer satisfaction.
Strategic Considerations for a Cashback Rewards Program ROI Model
on June 28, 2022
Before entering any sort of partnership, the companies on both sides usually want to understand the partnership's potential value and return on their investment. Creating an ROI model for a cashback ...