Wildfire Blog | Stephanie Cruz
Features
Cashback, coupons, and amplified card benefits. Engagement findings that drive better offer relevance to your audience.
Network
Our network of over 50,000 merchant programs positions your brand as the premier destination for rewards, shopping, and loyalty as customers shop.
Company
We are built for the financial and technology ecosystem’s largest players, combining the scale of a network with the precision of a data platform.
Pricing
Pricing and revenue share for your white-label loyalty program will be customized to your unique requirements.
The Value of Early Engagement in Cashback Rewards Programs
By Stephanie Cruz on August 21, 2025
For companies implementing cashback rewards programs, maximizing Customer Lifetime Value (LTV) is paramount. A key question for companies offering shopping rewards programs is how to strategically ...
Navigating Google's New Affiliate Disclosure Requirements for Chrome Extensions
By Stephanie Cruz on May 01, 2025
In March 2025, Google introduced some key updates to its Chrome Web Store policies concerning affiliate programs in extensions. To enhance transparency and ensure that extensions do not engage in ...
How a Shopping Companion Can Deliver Customer Value Beyond Cashback Rewards
By Stephanie Cruz on February 20, 2025
When most people think of shopping companions - such as browser extensions that help customers save money - they immediately picture cashback rewards or coupon finders. Shopping companions like ...
Understanding the "Redemption Gap:" Why There’s a Wait for Cashback Rewards Payouts
By Stephanie Cruz on July 24, 2024
As you launch your cashback rewards program and more customers begin participating, you may encounter questions about their delay in receiving cashback rewards. While it might at first seem unusual, ...