Wildfire Blog (13)
Survey: One Quarter of U.S. Consumers Will Switch Banks for a Better Shopping Rewards Program
By Wildfire Systems
on
November 16, 2022
Inflation is driving consumers to prioritize the availability of cashback rewards when choosing a new financial institution
Cashback, Coupons, and Codes: The Power of Retail Incentives (Infographic)
By Erica Forrette
on
November 07, 2022
There's no doubt that consumers today are concerned about the uncertain economy and record inflation. Our recent whitepaper, titled "Online Shopping Rewards Have Gone Mainstream, Offering A Win For ...
A Look Back at the 2022 Las Vegas Money20/20 Fintech Conference
By Andy Newman
on
November 02, 2022
In late October, Money20/20 USA was back, with an estimated 8,000 participants from 94 countries, and 3,000 companies converging on a chilly Las Vegas. Attendees were there looking to meet market ...
Wildfire Systems Announces Strategic Investment from Citi Ventures
By Wildfire Systems
on
October 25, 2022
Investment supports the continuing innovation and expansion of Wildfire’s white-label shopping rewards platforms
The Three Pillars Of DevSecOps
By Kyle Kurz
on
October 20, 2022
When I'm interviewing potential candidates for our Developer jobs at Wildfire, one of my favorite discussions is the question "How do you define DevSecOps?" A quick search of Hacker News will show ...
Wildfire Systems to Power New Loyalty and Rewards Program for Visa
By Wildfire Systems
on
October 11, 2022
Wildfire's platform will enable Visa card issuers to deploy online shopping rewards programs as a benefit to their cardholders
Survey: Inflation Driving 90% of Consumers to Seek Discounts and Cashback Rewards When Shopping Online
By Wildfire Systems
on
October 04, 2022
Majority of respondents rank cashback as the number one preferred reward type and say they choose retailers based on whether rewards are offered
Webinar Recap: How Fintech Partnerships Can Fuel Innovation with Wirex, Optty, and Wildfire Systems
By Shawn Conahan
on
September 12, 2022
Recently, I had the pleasure of participating in a webinar from The Fintech Times along with Georgy Sokolov, Co-Founder and VP of Partnerships at Wirex; and Natasha Zurnamer, CEO of Optty. The topic ...
Build Customer Loyalty in Banking At Scale with "Reverse Personalization"
By Erica Forrette
on
August 31, 2022
In today’s modern banking world, banks understand that they need to move beyond merely having a transactional relationship with their customers. To accomplish this, they need to increase customer ...
Why a Robust Merchant Network Matters for Successful Cashback Rewards Programs
By Michelle Wood
on
August 02, 2022
These days, with price increases at record levels, everyone is looking for ways to make their money go further when purchasing both necessities and non-essential items. Whether it’s immediate savings ...