Wildfire Blog (16)
Alternate Merchant Alerts: New to the Wildfire White-Label Cashback Platform
on
March 01, 2022
Wildfire has recently released a new feature for our white-label cashback rewards platform that will further improve the customer experience for shoppers. Named the Alternate Merchant Alert, this new …
Four Things Banks Could Learn from Airline Loyalty Programs
on
February 15, 2022
Frequent flyer programs are the granddaddy of modern loyalty programs. In all the years they’ve been around, they continue to excite, engage, and reward participants. Members not only receive …
Why "Super Apps" for Personal Finances Are Gaining Steam, and What It Means for Banking Loyalty
on
February 07, 2022
Just a few years ago, apps owned by Google and Meta (a.k.a. Facebook) accounted for 80% of the apps on our phones’ home screens: Facebook, Gmail, Instagram, YouTube, WhatsApp, Google Calendar, Maps, …
Wildfire Employee Spotlight: Sarah Choung
on
January 25, 2022
Welcome to the first post in our series highlighting our amazing team members and shining some light on the contributions of every individual at Wildfire.
Deploying Secrets: Or, How I Learned to Stop Worrying and Embrace the Tooling
By Kyle Kurz
on
January 21, 2022
Introduction Secret management is hard. There, I said it. Leaked secrets in Slack channels, shared Google documents or accidental commits to a codebase are commonplace, daily occurrences at many …
How To Generate Incremental Revenue with a Cashback Rewards Loyalty Program
on
January 18, 2022
Many businesses have identified the need to diversify where their revenue is coming from. Increasing customer lifetime value is a core objective of many digital-first businesses including app …
A Look Back at 2021 for Wildfire
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January 14, 2022
For Wildfire, the theme was growth in 2021. Across all measures, we saw significant growth this past year.
How to Enhance Customer Experience with a Custom Shopping Site
on
January 04, 2022
One way companies, and financial services brands in particular, can convey the benefits of a cashback rewards program for their customers is through the addition of a custom shopping site or offer …
Why Cash Should Be Your Loyalty Program Reward Currency
on
December 22, 2021
Thousands of loyalty programs exist today, spanning a wide range of businesses. Over 90% of organizations in the travel & leisure industry have a reward program in place, according to estimates. …
Wildfire Systems Achieved Record 2021 by Accelerating Growth of its White-Label Shopping Reward Programs
on
December 15, 2021
Expanded reach of merchant network by 67% and increased transaction velocity by 2,400%