Wildfire Blog (17)
How to Use a Digital Coupon Platform to Enhance Your Product or Service
By Erica Forrette on December 07, 2021
Digital coupons have been around almost as long as the internet itself. Online shoppers know what they want - deals and discounts. Ninety-two percent of shoppers say they are “always” looking for ...
4 Types of Businesses You Didn't Know Could Benefit from a Cashback Rewards Loyalty Program
By Jason Fuentes on November 29, 2021
Loyalty and rewards programs have become extremely popular. According to HBR, 90% percent of leisure and hospitality companies, and more than 60% of all companies, offer some type of loyalty program. ...
Wildfire Systems is First to Offer Coupon Auto-Apply Functionality in a White-Label Rewards and Loyalty Platform
By Wildfire Systems on November 16, 2021
New ‘Couponator’ feature enables financial institutions, retail brands and technology OEMs to deliver a more seamless customer experience to online shoppers
Want to Grow Your Affiliate Program? Become ITP Compliant!
By Ian Miller on November 11, 2021
An overlooked tactic of growing your affiliate program is ensuring your site is compliant with all the major network and publisher requirements for customer privacy. In light of increased scrutiny ...
How Can a Browser Extension Enhance Your Current Cashback Loyalty Program?
By Erica Forrette on October 26, 2021
E-commerce rewards are the latest tool for financial institutions to implement as part of their loyalty programs to acquire and retain customers. Consumers now expect some sort of rewards / loyalty ...
Cashback for Consumers: Card-linked Offers, Shopping Portals, Something Else?
By Shawn Conahan on October 19, 2021
The economy is booming largely because consumers are, well, consuming. How and what people consume, is forever changed, and one key element is at the center of it all: e-commerce.
Affiliate Marketing Strategy: Ensure a Healthy Mix of Publishers to Grow Your Affiliate Program
By Michelle Wood on October 12, 2021
By now most marketers understand the importance and value of having an affiliate program. Over the years, affiliate marketing has proven to be both a significant sales driver for advertisers, as well ...
Messaging Contextual Shortcuts: The Hundred-Billion Dollar Facebook Killer?
By Shawn Conahan on October 05, 2021
If the most important mobile interface of the future is messaging, and it is, then Facebook paying $16 beeelion dollars for WhatsApp seems like a bargain today, and it is.
Wildfire Appoints Michael Marcus to Board of Directors
By Wildfire Systems on September 28, 2021
E-commerce veterans Kerri Pollard and Adam Weiss also join the company’s board of advisors
Apple, Your New Mobile Safari Extensions are Great. Can Opting-In Be Made Easier?
By Ian Miller on September 21, 2021
At WWDC this year, Apple announced something that got a LOT of people excited: with iOS 15 and iPadOS 15, mobile Safari extensions would be available. For many years, extensions for desktop browsers ...