Wildfire Blog | Banking Industry (2)
How Cashback Rewards Programs Drive Banking Customer Engagement (Infographic)
By Erica Forrette on August 09, 2023
In light of ever-higher customer expectations and higher churn rates, it's imperative for financial institutions to devise a strategic approach to effectively engaging and retaining their customers.
The Rise of Mobile Commerce in Online Shopping
By Erica Forrette on March 16, 2023
In Q4 2022, according to Comscore, mobile commerce sales set a new record. M-commerce accounted for 38% of the total online sales in Q4 2022, reaching a new all-time high of $127.5 billion.
Shopping Rewards Programs: The Cornerstone of Consumer Engagement for Banks, Card Issuers, and Fintechs in 2023 and Beyond
By Shawn Conahan on December 12, 2022
At October’s Money20/20 USA event in Las Vegas, I met with 26 banks and other financial services companies. Do you know what ALL of them said? Literally all of the consumer-facing financial ...
A Look Back at the 2022 Las Vegas Money20/20 Fintech Conference
By Andy Newman on November 02, 2022
In late October, Money20/20 USA was back, with an estimated 8,000 participants from 94 countries, and 3,000 companies converging on a chilly Las Vegas. Attendees were there looking to meet market ...
Build Customer Loyalty in Banking At Scale with "Reverse Personalization"
By Erica Forrette on August 31, 2022
In today’s modern banking world, banks understand that they need to move beyond merely having a transactional relationship with their customers. To accomplish this, they need to increase customer ...
Why "Super Apps" for Personal Finances Are Gaining Steam, and What It Means for Banking Loyalty
By Jason Fuentes on February 07, 2022
Just a few years ago, apps owned by Google and Meta (a.k.a. Facebook) accounted for 80% of the apps on our phones’ home screens: Facebook, Gmail, Instagram, YouTube, WhatsApp, Google Calendar, Maps, ...